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    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

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    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

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    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

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    PAP Boss to Niger Delta Youths, Stay Away from the Protest

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    Court Restricts Protests In Lagos To Freedom, Peace Park

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    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

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    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

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Otherway’s refreshing summer campaign for Strongbow celebrates festival season

June 28, 2024
in News
Otherway’s refreshing summer campaign for Strongbow celebrates festival season
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Otherway has crafted a new campaign for Strongbow to kick off its summer of marketing activity. It launches this week with some tactical advertising around Britain’s largest summer events and experiences, starting with – you guessed it – the action down on Pilton Farm.

Cider has long been associated with summer music festivals like Glastonbury. And so the spot is brought to life with big takeovers around the festival’s travel hot spots, like Paddington and Victoria stations in London. The campaign is then supported across socials and programmatic ads.

Titled Strongbow’s Festival, the creative each champions the drink’s various flavours available and features a “festival truth”, all tying in nicely with the brand’s usual humour and tone. Lines like, ‘More refreshing than your post-festival shower’ and ‘Closest you’ll come to consuming fruit at a festival, probably’.

It’s all part of the latest iteration of a ‘Take a Bow’ creative platform created and designed by Otherway and launched in 2023. The idea was to reinvigorate the 64-year-old brand by redesigning the iconic can to reflect a more diverse audience. As such, the ‘Take a Bow’ theme celebrates the brand hallmark of “championing everyday greatness” while modernising how it lands for a new generation of consumers. “The platform continues to place drinkers, their values and unique sense of humour at the very heart of the brand,” explains Otherway.

Based in London and San Francisco, Otherway has been around for over a decade. Along with Strongbow, its clients include Homebase, Graze, and Fortnum & Mason. “Strongbow has always had a close relationship with UK festivals, so it’s good to get the brand back into the conversation. With all the new flavours launched, it’s also the perfect festival refreshment come rain or shine,” says Jono Holt from the studio.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CreativeBoom – https://www.creativeboom.com/news/strongbow-summer/

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