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When politicians go low for all those social media clicks, the media go lower to keep all those punters clicking.
Tony Abbott and Scott Morrison (Image: AAP/Mick Tsikas)
Social media platforms demand an unending stream of content. Journalism has reshaped its message to meet that need and politicians have worked out how to keep the supply running.
The fact-free thought bubble
In the past week, John Howard troubling over multiculturalism, Scott Morrison nattering about China and Tony Abbott’s unsurprising repudiation of the climate emergency at the Alliance for Responsible Citizenship conference in London all hit their mark.
There’s nothing new or newsworthy in any of it, but once the comments were dressed up as news grabs, they fizzed and bubbled across social media before elbowing their way into the weekend’s serious commentary on both the right (“Reclaiming Western civilisation’s values”, pondered Paul Kelly in The Australian), and the left (“Pouring fool on the fire”, Jonathan Green punned in The Monthly’s politics newsletter).
Keep reading about how the media is embarrassing itself.
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About the Author
Christopher Warren
Media Correspondent
Christopher Warren is an Australian journalist and writer. He was federal secretary of the Media, Entertainment & Arts Alliance until April 2015, and is a past president of the International Federation of Journalists.
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