‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

Ogilvy UK’s Natalie Chester (strategy director) and David Fanner (consultant, behavioural science) discuss the high-profile campaign targeting violence against women and girls.

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Copyright for syndicated content belongs to the linked Source : CampaignLive – https://www.campaignlive.co.uk/article/we-needed-work-men-not-against-them-effective-say-maaate-mate/1868930

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