Weekend events drove Dublin hotel rates past €300

Boosted by three large-scale events during the final weekend of June, Dublin hotel average daily rate (ADR) eclipsed EUR300 for just the second time this year and sixth time in history, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.

Taylor Swift headlined the busy weekend in Dublin with three performances from Friday-Sunday (28-30 June) at Aviva Stadium. Swift’s tour overlapped with Dublin Pride, which took place on Saturday as well as the All-Ireland GAA quarterfinals on Saturday and Sunday.

The market’s hotel performance peaked on Saturday (29 June) with occupancy at 95.5%, ADR of EUR305.30 and revenue per available room (RevPAR) of EUR291.59. The occupancy level was basically flat (-0.3%) year over year, but ADR (+25.8%) and RevPAR (+25.4%) were up substantially. Sunday ADR was lower at EUR259.94, but that value represented a 40.4% increase year over year.

“As expected, this trifecta of high-profile events drove substantial increases in ADR and RevPAR as nearly 600,000 fans, supporters, and tourists flocked to the city,” said Sarah Duignan, director of client relationships at STR. “Such a busy weekend underscores the critical role large-scale events play in stimulating the local hospitality industry and broader economy.”

Dublin’s three submarkets showed a similar pattern with performance peaks on Saturday, 29 June. Dublin City Centre posted a 95.8% occupancy level with highs in ADR (EUR357.08) and RevPAR (EUR342.16). Dublin Surrounding saw an occupancy level of 94.2%, with ADR and RevPAR reaching EUR260.52 and EUR245.49, respectively. Dublin Airport saw the highest occupancy that night (97.2%), but that level was attributable to the ongoing Aer Lingus pilot strikes.