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Who’s behind the ‘creepy’ AI-generated TikTok ads targeting Australians?

August 4, 2023
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Who’s behind the ‘creepy’ AI-generated TikTok ads targeting Australians?
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A digital dive for deepfake models spruiking personal injury claims led to a Sydney law firm and a Serbian entrepreneur-cum-MotoGP announcer.

TikTok advertisements featuring artificially generated models promoting a personal injury law firm (Image: TikTok/@NSW Accident Lawyers)

A series of mysterious TikTok ads linked to a Serbian entrepreneur-cum-MotoGP announcer featuring bizarre artificially generated people soliciting medical and personal contact information from Australian users have been removed following Crikey’s inquiries.

For months, Australian users have been bombarded with TikTok video advertisements featuring at least three models, seemingly artificially generated, who promote a “free case evaluation” for people who have suffered an injury at work or in public.

The ads, published under the TikTok account of NSW Accident Lawyers, direct users to a third party website which asks people to put in their name, phone number and information about their injury into a form.

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Read more about Cam Wilson’s dive into the entrails of the creepy ads’ origins.

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About the Author

Cam Wilson — Associate Editor

Cam Wilson

Associate Editor @cameronwilson

Cam Wilson is Crikey’s associate editor. He previously worked as a reporter at the ABC, BuzzFeed, Business Insider and Gizmodo. He primarily covers internet culture and tech in Australia.

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