* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, May 31, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Xiaomi CEO Lei Jun says passion is key to building a great car

July 24, 2024
in News
Xiaomi CEO Lei Jun says passion is key to building a great car
Share on FacebookShare on Twitter

In February this year, after considering industry insiders’ advice to set a monthly sales target of 3,000 units, Lei Jun made a bold decision: Xiaomi would produce 76,000 units annually of its new SU7 electric vehicle model.

By May, Xiaomi’s factory ramped up production, increasing the annual target to 100,000 units. Come July, Xiaomi accelerated again, announcing it could meet the 100,000-unit annual delivery target by November.

Image of the SU7, Xiaomi’s first electric vehicle model.Image of the SU7, Xiaomi’s first electric vehicle model. Image from KrASIA’s archive.

The SU7, initially underestimated, became a phenomenon in just six months. During this period, Lei frequently trended on social media, including for personally opening the car door for the first SU7 owner and visiting the Beijing Auto Show. Often, Lei’s public acts overshadowed the product itself.

In his annual speech on July 19, Lei addressed these actions, explaining that most were unintentional. He attributed his “marketing genius” label to the immense success of the SU7.

Throughout the two-hour speech, determination and participation were repeatedly highlighted as the prerequisites for the SU7’s success.

Lei recounted that, in January 2021, Xiaomi faced US sanctions. After proposing the idea of manufacturing cars in a board meeting, he formed a six-person research team. Over 70 days, they visited more than ten cities, interacted with over 200 industry insiders, and held four executive meetings. William Li and He Xiaopeng, CEOs of Nio and Xpeng Motors respectively, also advocated for Xiaomi to enter the automotive industry.

As the research deepened, Lei realized that smart EVs are an inevitable trend. At a critical juncture of integrating the automotive and consumer industries, Xiaomi, being one of the most established companies, had to build cars.

In response to doubts about entering the market too late, Lei said that the automotive industry is a century-long race. As long as there is genuine passion and commitment, any time is the best time. From inception to the launch of the SU7, Lei continually set new benchmarks for his involvement in the new business.

As a newcomer to the industry, Lei placed great importance on the first product. During the market research phase, he said, “A hundred reports can’t replace a face-to-face interview with a real user.” Lei and his team spent less than a month engaging in face-to-face conversations with over 300 of Xiaomi’s engineers. “But we felt it wasn’t enough, so we went to Xiaomi’s parking lot and checked out what cars everyone was driving.”

Building a good car takes passion

How to build a good car? Lei’s answer is simple: first, fall in love with cars yourself.

Over the past three years, Lei Jun has test-driven more than 170 cars. Besides experiencing cars as a customer in stores, he also explored new models in the company garage, borrowing employees’ cars to test. Additionally, he read biographies of automotive giants and watched car racing movies.

Believing that only by understanding cars can one build good cars, Lei set a new goal for himself: “Can I become the best driver among all the automotive company bosses in China?” To find out, Lei obtained a racing license, alongside 100 of Xiaomi’s automotive management-level engineers.

During the SU7’s development, Lei participated in winter tests, summer tests, and a series of road tests. The widely praised sun protection and heat insulation performance was a result of Lei’s experience in summer tests conducted in Turpan.

However, the SU7 was not expected to perform well before its launch. Anticipating that BBA (BMW, Mercedes-Benz, and Audi) users wouldn’t buy the SU7, and that female users were less interested in performance-focused cars, Lei’s consultants suggested a monthly sales target of 3,000 units.

In February 2024, the SU7 began mass production, with Lei setting an annual production target of 76,000 units. This meant that, excluding the ramp-up time, Xiaomi had to sell over 10,000 units of the SU7 per month. Additionally, the factory’s storage could only accommodate three days’ worth of produced vehicles. If the SU7 didn’t sell well, dealing with inventory would be a major issue for Xiaomi.

After the SU7 was launched, orders exceeded 10,000 within four minutes and surpassed 50,000 in 27 minutes. Lei recalled, “At that moment, all the grievances and misunderstandings of the past three years no longer mattered.”

KrASIA Connection features translated and adapted content that was originally published by 36Kr. This article was written by Xu Caiyu for 36Kr.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : KrAsia – https://kr-asia.com/xiaomi-ceo-lei-jun-says-passion-is-key-to-building-a-great-car

Tags: newsPassionXiaomi
Previous Post

Deals in brief: IFC invests in Pakistan’s i2i Ventures, Seeds Finance secures further funding, Grab acquires Chope, and more

Next Post

Does autonomous driving solve the ride-hailing industry’s woes, or make them worse?

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
Science lab incident at George Washington Carver Middle School triggers hazmat response; at least 8 people treated – abc7.com

Hazmat Alert: George Washington Carver Middle School Science Lab Incident Sends 8 to Treatment

May 31, 2025
The World’s Most Destructive Termites Are Taking Over Florida: How You Can Protect Your Home, According to Exterminators – Yahoo

Florida Under Siege: How to Safeguard Your Home from the Most Destructive Termites!

May 31, 2025
Oregon vs. Ole Miss: 2025 Women’s College World Series Game 6 | Extended highlights – NCAA.com

Thrilling Showdown: Oregon vs. Ole Miss in Game 6 of the 2025 Women’s College World Series!

May 31, 2025
Charting the Global Economy: US GDP Falls on Larger Trade Hit – Bloomberg

US GDP Takes a Hit: Unpacking the Impact of Global Trade Dynamics

May 31, 2025
Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

May 31, 2025
The #1 Snack for Better Gut Health, Recommended by a Gastroenterologist – EatingWell

Unlock Better Gut Health: Discover the Top Snack Recommended by Experts!

May 31, 2025
Hegseth Warns of ‘Devastating Consequences’ Should China Seek to ‘Conquer’ Taiwan – WSJ

Dire Warning: The Potential Fallout of China’s Ambitions to Conquer Taiwan

May 31, 2025
Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

May 31, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (654)
  • Economy (669)
  • Entertainment (21,575)
  • General (15,253)
  • Health (9,711)
  • Lifestyle (671)
  • News (22,149)
  • People (670)
  • Politics (677)
  • Science (15,891)
  • Sports (21,173)
  • Technology (15,656)
  • World (657)

Recent News

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version