Best Prime Day Apple deals 2023

Prime Day Apple deals

Image: IDG

Amazon’s annual Prime Day sale in July is an excellent opportunity to save money on Apple devices. For two days every year, you’ll find tons of deals including savings on AirPods, Macs, iPhone, iPad, and more.

The next Amazon Prime sale will kick off just after midnight on July 11, 2023, and will run until 11.59 pm on July 12. We expect to see some great discounts on Apple products during the 48-hour sale, but you don’t have to wait until then to save money. We usually see companies offer Early Prime Day Deals to get ahead of the rush. Amazon itself is offering early access to deals via its home page. To see if you can already save money on something you want take a look at Amazon Prime Day (US) and Amazon Prime Day (UK) or at your local Amazon storefront.

While many discounts are available to everyone, you’ll need to sign up for Prime to qualify for the best deals, but that also gives you free one or two-day delivery and access to Prime Video. If you don’t already have a Prime membership, you can sign up for the free 30-day trial. After that ends, the service costs $14.99/£8.99 per month or $139/£95 a year. Here are the best prices you can get on Apple products leading up to the big sale:

AirPods deals

Amazon U.S.

AirPods Pro (2nd gen): $200 ($49 off, MSRP $249)AirPods (3rd gen): $159 ($10 off, MSRP $169)AirPods Max: $450 ($99 off after automatic discount at checkout, MSRP $549)

And in the U.K.

AirPods (3rd gen, wired charging case): £169 (£10 off)AirPods (2nd gen, wired charging case): £129 (£10 off) AirPods Pro (2nd gen): £239 (£10 off) AirPods Max: £499 (£50 off)

See our roundup of the best Amazon Prime Day Sale AirPods deals for more deals.

Apple Watch deals

Amazon U.S.

Amazon U.K.

Apple Watch Series 7 (41mm) GPS, Midnight: £339 (£30 off, MSRP £369)Apple Watch Series 7 (45mm) GPS, Midnight or blue: £359 (£40 off, MSRP £359)Apple Watch Series 7 (41mm) GPS + Cellular, green: £369 (£100 off, MSRP £469)Apple Watch Series 7 (45mm) GPS + Cellular, blue: £399 (£100 off, MSRP £499)Apple Watch SE (44mm) GPS, blue: £239 (£30 off. ,MSRP £269)Apple Watch SE (40mm) GPS + Cellular, starlight: £279 (£10 off, MSRP £279)Apple Watch SE (44mm) GPS + Cellular, blue: £289 (£30 off, MSRP £319

See our roundup of the best Amazon Prime Day Sale Apple Watch deals for more deals.

iPhone deals

Amazon U.S.

Amazon rarely discounts iPhones in the U.S. and when it does they are tied into a contract. However, you can visit Amazon’s iPhone page to see the deals on offer. Accessories are often on sale, however, including these deals:

MagSafe Battery Pack: $84 ($15 off, MSRP $99)AirTag (4-pack): $90 ($9 off, MSRP $99)iPhone 14 Pro Max MagSafe case: $37.49 ($12.51 off, MSRP $49)

Amazon U.K.

iPhone 14 (128GB): £764 (£85 off)iPhone 14 (256GB): £874 (£85 off)iPhone 14 (512GB): £1,099 (£80 off)iPhone 14 Plus (128GB): £964 (£85 off)iPhone 14 Plus (256GB): £974 (£85 off)iPhone 14 Plus (512GB): £1,199 (£80 off)iPhone 14 Pro (128GB): £1,039 (£60 off)iPhone 14 Pro (256GB): £1,209 (£60 off)iPhone 14 Pro (512GB): £1,369 (£60 off)iPhone 14 Pro (1TB): £1,589 (£60 off)iPhone 14 Pro Max (128GB): £1,139 (£60 off)iPhone 14 Pro Max (256GB): £1,249 (£60 off)iPhone 14 Pro Max (512GB): £1,469 (£60 off)iPhone 14 Pro Max (1TB): £1,689 (£60 off)iPhone 13 mini (512GB): £781.53 (£197.47 off)iPhone 13 (512GB): £913 (£165 off)

See our roundup of the best Amazon Prime Day iPhone deals for more deals.

iPad deals

Amazon U.S.

2022 iPad Air (64GB): $559 ($40 off, MSRP $599)iPad mini (64GB): $400 ($99 off, MSRP $499)10.2-inch iPad (64GB): $250 ($79 off, MSRP $329)11-inch iPad Pro (256GB): $850 ($49 off, MSRP $899)12.9-inch iPad Pro (256GB): $1,099 ($100 off)

Amazon U.K.

Standard iPad, 256GB for £424.99 was £459 (£34 off). With cellular: £568 (£11 off, MSRP £579).iPad mini, 64GB for £459: was £479 (£20 off). With cellular: £589 (£30 off, MSRP £619).iPad mini, 256GB for £579: was £619 (£40 off). With cellular: £692 (£67 off, MSRP £759).11-inch iPad Pro, 128GB for £719: was £749 (£30 off). 11-inch iPad Pro, 256GB for £813: was £849 (£36 off).11-inch iPad Pro, 1TB for £1,340.10: was £1,399 (£58.90 off). 11-inch iPad Pro, 2TB for £1,698.80: was £1,749 (£51 off). 12.9-inch iPad Pro, 1TB for £1,599: was £1,649 (£50 off).

See our roundup of the best Amazon Prime Day iPad deals for more Prime Day deals.

Mac deals

IDG

Amazon U.S.:

13-inch MacBook Air, M1 (256GB): $799 ($200 off, MSRP $999)13-inch MacBook Air, M2 (8-core GPU, 256GB): $1,099 ($100 off, MSRP $1,199) (Out of stock)13-inch MacBook Air, M2 (10-core GPU, 512GB): $1,398 ($100 off, MSRP $1,499) (Out of stock)15-inch MacBook Air, M2 (10-core GPU, 256GB): $1,250 ($49 off, MSRP $1,299)15-inch MacBook Air, M2 (10-core GPU, 512GB): $1,450 ($49 off, MSRP $1,499)13-inch MacBook Pro with M2 chip (256GB): $1,099 ($200 off, MSRP $1,299)13-inch MacBook Pro with M2 chip (512GB): $1,299 ($200 off, MSRP $1,499)14-inch MacBook Pro with M2 Pro chip (19‑core GPU, 512GB): $1,799 ($200 off, MSRP $1,999)16-inch MacBook Pro with M2 Pro chip (19‑core GPU, 512GB): $2,249 ($250 off, MSRP $2,499)16-inch MacBook Pro with M2 Pro chip (19‑core GPU, 1TB): $2,450 ($249 off, MSRP $2,699)M1 Mac mini, 512GB: $778 ($120 off, MSRP $899)

Amazon U.K.:

13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 256GB SSD: £1,115 (£234 off, MSRP £1,349)13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 512GB SSD: £1,385 (£164 off, MSRP £1,549)14-inch MacBook Pro with M2 Pro chip (16‑core GPU), 16GB RAM, 512GB SSD: £2,000.40 (£148 off, MSRP £2,149)14-inch MacBook Pro with M2 Pro chip (19‑core GPU), 16GB RAM, 1TB SSD: £2,479.97 (£219 off, MSRP £2,149)14-inch MacBook Pro with M2 Max chip (30‑core GPU), 32GB RAM, 1TB SSD: £3,079.97 (£270 off, MSRP £3,349)16-inch MacBook Pro with M2 Pro chip (19‑core GPU), 16GB RAM, 512GB SSD: £2,379.99 (£319 off, MSRP £2,699)16-inch MacBook Pro with M2 Max chip (30‑core GPU), 32GB RAM, 1TB SSD: £3,449.97 (£299 off, MSRP £3,74915-inch MacBook Air, M2 (256GB) £1,289.97 (£109.03 off,MSRP £1,39915-inch MacBook Air, M2 (512GB) £1,479.97 (£119.03 off, MSRP £1,599M2 Mac mini, 512GB: £759 (£90 off MRSP £849)M2 Pro Mac mini, 512GB: £1,314.97 (£85 off MRSP £1,399)M1 Mac mini, 512GB: £774.61 (£124 off, MSRP £899)iMac with M1 chip (8‑core GPU), 8GB RAM, 256GB SSD, Green: £1,275 (£174 off, MSRP £1,449) iMac with M1 chip (8‑core GPU), 8GB RAM, 256GB SSD, Pink: £1,287 (£162 off, MSRP £1,449) iMac with M1 chip (8‑core GPU), 8GB RAM, 256GB SSD, Green: £1,275 (£174 off, MSRP £1,449)

See our best Amazon Prime Day MacBook Air and MacBook Pro deals and our roundup of the best Amazon Prime Day Mac deals for more deals.

Want a new hard drive or SSD? See our Best SSD and hard drive deals for Prime Day.

Want a display to go with your Mac or MacBook? See our Best monitor or display deals for Prime Day 

How to qualify for Prime Early Access Sale deals

Many Prime Day discounts are exclusive to Amazon Prime members, so if you want to take advantage of the deals, you’ll need to become a Prime member. Membership cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. There’s also a 30-day free trial for anyone who doesn’t want to commit. You can cancel at any time.

Amazon Prime is a service that began as a way to get unlimited next-day delivery but has since become much more. Subscribers get access to Amazon’s Netflix rival Prime Video, plus plenty of other benefits. You can see all Prime benefits here.

How to get the best Apple deals

Here are some quick tips to grab an Apple bargain during the two-day Prime Day sale.

1. Browse Apple’s Amazon storefront. 

It’s essentially a catalog for the full range of Apple products, and when you click through to specific devices, you’ll also see any available discounts.

We’ve listed all available devices below, many of which had good discounts off last Prime Day. We’d recommend bookmarking the product pages you’re most interested in, so you can browse discounts as soon as Prime Day hits. 

iPhone: iPhone 14 range, iPhone 13 range, iPhone 12 range, iPhone SE, and iPhone AccessoriesiPad: iPad Pro, iPad Air, 10.2-inch iPad, iPad mini, and iPad AccessoriesApple Watch: (Series 8, Apple Watch Ultra, Series 7, Watch SE (gen 1 & gen 2) and Watch AccessoriesMacBook: MacBook Air, MacBook Pro, Mac AccessoriesMac desktops : 24in iMac, Mac mini, and Mac AccessoriesAirPods: AirPods Max, AirPods Pro (gen 1 & gen 2), AirPods (gen 2 & gen 3), and AirPods accessoriesApple TV: 4K, TV HD, TV AccessoriesBeats headphones: Powerbeats, Powerbeats Pro, Beats Solo Pro, Beats Studio3 Wireless, Beats Fit Pro, Beats Studio Buds, Beats Flex, Beats Solo 3 Wireless, and Beats Pill+

Here are the same product pages for UK readers:

iPhoneiPadApple WatchMacBookMac desktopsAirPodsApple TVBeats headphones

2. Be prepared before Prime Day

Prime Day deals will go quickly, as many offers are available as Deals of the Day, which means stock can be limited or last for only a few hours.

Ensure first off that you’re signed up to Amazon Prime to access the deals on Amazon. You don’t need to be paying for the service; you can be on the free trial.

Also, make sure your payment and shipping information is up to date to make sure you can purchase products before they sell out.

If you come across a deal that has sold out, you can usually join the waitlist to be alerted to any stock that becomes available, usually because someone has decided they don’t want to purchase it after all, and removes it from their basket.

You can also use the “Watch this Deal” button on upcoming deals to be alerted when they become available.

3. Keep an eye on our deal selections

With a team of Apple-breathing experts browsing through deals and offers every day (literally), you can be sure if there’s a top offer out there. See only the best deals on Macworld right here.

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