* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, July 17, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

    Black River Entertainment Adds Traci Hite As Director Of Promotion, Southeast – MusicRow.com

    Black River Entertainment Welcomes Traci Hite as New Director of Southeast Promotion

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Guest columnist: China cutting corners on technology – The State Journal

    China’s Rapid Tech Advances Spark Worries About Cutting Corners

    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Nordic Air Defence raises $3 million to expand operations and advance drone defence technology – Defence Industry Europe

    Nordic Air Defence Lands $3 Million to Transform Drone Defense and Supercharge Operations

    China’s energy dominance in three charts – MIT Technology Review

    How China Is Powering Its Energy Dominance: A Visual Breakdown

    Meta Acquires AI Startup PlayAI to Enhance Voice Technology Capa – GuruFocus

    Meta Acquires AI Startup PlayAI to Revolutionize Voice Technology Capabilities

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

    Black River Entertainment Adds Traci Hite As Director Of Promotion, Southeast – MusicRow.com

    Black River Entertainment Welcomes Traci Hite as New Director of Southeast Promotion

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Guest columnist: China cutting corners on technology – The State Journal

    China’s Rapid Tech Advances Spark Worries About Cutting Corners

    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Nordic Air Defence raises $3 million to expand operations and advance drone defence technology – Defence Industry Europe

    Nordic Air Defence Lands $3 Million to Transform Drone Defense and Supercharge Operations

    China’s energy dominance in three charts – MIT Technology Review

    How China Is Powering Its Energy Dominance: A Visual Breakdown

    Meta Acquires AI Startup PlayAI to Enhance Voice Technology Capa – GuruFocus

    Meta Acquires AI Startup PlayAI to Revolutionize Voice Technology Capabilities

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Science

How effective are domestic violence advertising campaigns for preventing violence against women?

May 5, 2024
in Science
How effective are domestic violence advertising campaigns for preventing violence against women?
Share on FacebookShare on Twitter

How effective are domestic violence advertising campaigns for preventing violence against women?

Credit: The Conversation

Domestic violence is a significant personal, community and social issue attracting much attention.

After several recent horrific cases, media discussion, calls for a royal commission to end the violence and public rallies, Australia is saying “enough is enough.”

Domestic violence can be fatal and repercussions can last for years. Yet domestic violence is one of the most under-reported crimes locally and internationally, and the least likely to end in conviction.

Violence against women takes a profound and long-term toll on women’s health, well-being and their economic security, and negatively impacts families, communities and society at large.

Using marketing campaigns to tackle the issue

Over the past 40 years, government bodies and community organizations have attempted to tackle this problem through social marketing campaigns worldwide.

These campaigns aim to raise awareness of the issue and ultimately prevent domestic violence.

Some have received coveted awards, such as the Salvation Army South Africa campaign “Why is it so hard to see black and blue.” But others have been criticized and even banned for their violent images, like the UK Women’s Aid campaign “The Cut” featuring actress Keira Knightley, which showed violent physical abuse.

‘Stop it at the Start’—a campaign for respect

In April 2016, the Australian government launched a national campaign “Stop it at the Start.”

This prevention campaign was jointly funded by all state and territory governments to reduce violence against women and children.

It aimed to help break the cycle of violence by encouraging adults to reflect on their attitudes and have conversations about respect with young people, addressing how violence against women starts with disrespect.

The “Stop it at the Start” campaign encourages influencers to reflect on their own attitudes, and have conversations about respectful relationships.

One part of the campaign encouraged community members to “unmute yourself”—to stand up to disrespectful behaviors and support those who are experiencing abuse.

The campaign’s latest phase centers on the notion of “bring up respect,” which encourages parents and other influencers of young people to positively role model and create education around respectful behavior.

How effective are these campaigns for preventing violence?

Since “Stop it at the Start” was a prevention campaign, we examined ABS data to understand its impact in preventing domestic violence.

Reports released in 2012, 2016 and 2021 showed the number of women who had experienced physical and/or sexual violence by a cohabiting partner since age 15 increased from 5% (467,300) to 23% (2.3 million) during this period.

We also examined the average word search of “domestic violence” using data obtained from Google Trends, which showed an overall increase in average search interest by 29.1% from 2012 to 2022.

This may indicate an increased awareness of domestic violence in the broader population. However, the increasing number of reported cases during the same time period suggests domestic violence campaigns, on their own, may be ineffective in reducing or preventing violence against women, although they may help increase awareness of the problem.

How effective are past campaigns?

This raises an important question of how campaigns send a message to prevent gendered violence.

To assess this, we searched various platforms such as YouTube and AdsoftheWorld and industry media, including 120 print and 25 video advertisements on YouTube. We were interested in understanding who the perceived target audience of the advertising was and its messaging.

In reviewing the advertisements, we found older examples showed a higher degree of violence by perpetrators, sometimes extremely graphic.

This type of “shock advertising” aims to get the viewer’s attention.

The “Stop it at the Start” campaign aims to reduce violence against women and children.

Shock advertising has been used in public health and safety campaigns for many years to scare people about HIV/AIDS prevention, for example.

However, research has found the use of violence in shock advertising overpowers key messages and audiences can become desensitized.

More recent campaigns appear to have moved away from shock messages to try to send the message to the broader community.

Our research team reviewed the advertising messages and created a perceptual mind map based on the (1) target of the message (perpetrator or community) and (2) the degree of violence (non-violent or graphic).

Positioning of domestic violence advertising images

We observed messaging change depending on the target audience—shocking for awareness/understanding of the issue to the perpetrator, and educating the issue/supporting the survivor to the community.

However, we identified a major gap in the messaging—the survivor.

Targeting victims and survivors

There appears to be movement from violent, shock advertisements to campaigns aimed at the community to support victim-survivors.

But few campaigns have identified the strength and empowerment needed for survivors to take action, although the NSW government’s recent campaign “it’s not love, it’s coercive control” is a start.

Domestic violence is a complex problem and more work is needed to prevent violence. In doing the same thing over and over in campaigns, there is a risk of “outsourcing” this important preventative work to future generations, as others have recently argued.

We need to also focus on more immediate actions to prevent violence in the short-term.

This article is republished from The Conversation under a Creative Commons license. Read the original article.The Conversation

Citation:
How effective are domestic violence advertising campaigns for preventing violence against women? (2024, May 5)
retrieved 5 May 2024
from https://phys.org/news/2024-05-effective-domestic-violence-advertising-campaigns.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Phys.org – https://phys.org/news/2024-05-effective-domestic-violence-advertising-campaigns.html

Tags: Effectivescienceviolence
Previous Post

First steps toward a whole-body map of molecular responses to exercise

Next Post

How ‘apocalypse’ became a secular as well as religious idea

Gary Ades speaks on animal conservation and ecology in Hong Kong – South China Morning Post

Gary Ades Shares Eye-Opening Insights on Animal Conservation and Ecology in Hong Kong

July 17, 2025
Outdoors calendar: Great Lakes research vessel hosts science events – Duluth News Tribune

Explore Science on the Great Lakes: Exciting Research Vessel Events You Can’t Miss

July 17, 2025
Tell City High School Senior Jazlyn Mahaney Receives Prestigious Math or Science Educator Scholarship – Dubois County Herald

Tell City High School Senior Jazlyn Mahaney Honored with Prestigious Math and Science Educator Scholarship

July 17, 2025
2Baba, Annie’s marriage collapsed due to lifestyle clash – Baba Fryo – Punch Newspapers

The Untold Story Behind 2Baba and Annie’s Divorce: Lifestyle Differences Exposed

July 17, 2025
Two black holes collide, lab-grown organs, world’s first climate visa – podcast – The Guardian

Two black holes collide, lab-grown organs, world’s first climate visa – podcast – The Guardian

July 17, 2025
Contributor: ICE raids are cruel, but so is an economy built on undocumented labor – Los Angeles Times

Contributor: ICE raids are cruel, but so is an economy built on undocumented labor – Los Angeles Times

July 17, 2025
B&B Theatres will open massive entertainment complex in Texas – The Business Journals

B&B Theatres will open massive entertainment complex in Texas – The Business Journals

July 17, 2025
Moorhead police arrest Moorhead man after threat of violence at Essentia Health in Fargo – InForum

Moorhead police arrest Moorhead man after threat of violence at Essentia Health in Fargo – InForum

July 17, 2025
Roughly 6 in 10 Americans oppose Trump’s megabill, CNN poll finds – CNN

Nearly 60% of Americans Oppose Trump’s Megabill, New Poll Shows

July 17, 2025
Ask the Developer Vol. 19: Donkey Kong Bananza — Part 2 – Nintendo

Inside Donkey Kong Bananza: Developer Insights Vol. 19 – Part 2

July 17, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (725)
  • Economy (748)
  • Entertainment (21,634)
  • General (15,946)
  • Health (9,786)
  • Lifestyle (756)
  • News (22,149)
  • People (750)
  • Politics (759)
  • Science (15,966)
  • Sports (21,246)
  • Technology (15,730)
  • World (732)

Recent News

Gary Ades speaks on animal conservation and ecology in Hong Kong – South China Morning Post

Gary Ades Shares Eye-Opening Insights on Animal Conservation and Ecology in Hong Kong

July 17, 2025
Outdoors calendar: Great Lakes research vessel hosts science events – Duluth News Tribune

Explore Science on the Great Lakes: Exciting Research Vessel Events You Can’t Miss

July 17, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version