* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, June 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Salem’s Harborwalk Garden Cultivates Community with Entertainment, Food, and Events – 105.7 WROR

    Discover the Vibrant Community Spirit at Salem’s Harborwalk Garden: A Hub for Entertainment, Food, and Fun!

    Entertainment-Focused Narrative and Culture Change Practice – New America

    Transforming Culture Through Engaging Entertainment Narratives

    Rising stars: Young classical musicians surging on social media – Yahoo

    Meet the Next Generation of Classical Music Sensations Making Waves on Social Media!

    Devin Harjes Dies: ‘Manifest’ & ‘Boardwalk Empire’ Actor Was 41 – WyomingNews.com

    Tragic Loss: Devin Harjes, Star of ‘Manifest’ and ‘Boardwalk Empire,’ Passes Away at 41

    Why Starz Entertainment Stock Soared Today – The Motley Fool

    Unpacking the Surge: What Fueled Starz Entertainment’s Stock Explosion Today!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    AI for lawyers: Win back your time using technology – nationaljurist.com

    Reclaim Your Time: How AI is Transforming the Legal Profession

    Prosecutors accuse men of exporting U.S. military technology to China – Milwaukee Journal Sentinel

    Men Charged with Illegally Exporting U.S. Military Technology to China

    ROLAND’S NEW WIRELESS TRIGGER TECHNOLOGY, PORTER & DAVIES ON TOUR, NEW 64 AUDIO ASPIRE UNIVERSAL IEM MODELS, WAVES FREE PLUGIN PACK – Modern Drummer Magazine

    ROLAND’S NEW WIRELESS TRIGGER TECHNOLOGY, PORTER & DAVIES ON TOUR, NEW 64 AUDIO ASPIRE UNIVERSAL IEM MODELS, WAVES FREE PLUGIN PACK – Modern Drummer Magazine

    This giant microwave may change the future of war – MIT Technology Review

    Revolutionizing Warfare: The Impact of a Game-Changing Giant Microwave

    Bajeed Pattan Joins Forbes Technology Council as Innovation Leader – PRWeb

    Bajeed Pattan Takes the Helm as Innovation Leader at Forbes Technology Council!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Salem’s Harborwalk Garden Cultivates Community with Entertainment, Food, and Events – 105.7 WROR

    Discover the Vibrant Community Spirit at Salem’s Harborwalk Garden: A Hub for Entertainment, Food, and Fun!

    Entertainment-Focused Narrative and Culture Change Practice – New America

    Transforming Culture Through Engaging Entertainment Narratives

    Rising stars: Young classical musicians surging on social media – Yahoo

    Meet the Next Generation of Classical Music Sensations Making Waves on Social Media!

    Devin Harjes Dies: ‘Manifest’ & ‘Boardwalk Empire’ Actor Was 41 – WyomingNews.com

    Tragic Loss: Devin Harjes, Star of ‘Manifest’ and ‘Boardwalk Empire,’ Passes Away at 41

    Why Starz Entertainment Stock Soared Today – The Motley Fool

    Unpacking the Surge: What Fueled Starz Entertainment’s Stock Explosion Today!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    AI for lawyers: Win back your time using technology – nationaljurist.com

    Reclaim Your Time: How AI is Transforming the Legal Profession

    Prosecutors accuse men of exporting U.S. military technology to China – Milwaukee Journal Sentinel

    Men Charged with Illegally Exporting U.S. Military Technology to China

    ROLAND’S NEW WIRELESS TRIGGER TECHNOLOGY, PORTER & DAVIES ON TOUR, NEW 64 AUDIO ASPIRE UNIVERSAL IEM MODELS, WAVES FREE PLUGIN PACK – Modern Drummer Magazine

    ROLAND’S NEW WIRELESS TRIGGER TECHNOLOGY, PORTER & DAVIES ON TOUR, NEW 64 AUDIO ASPIRE UNIVERSAL IEM MODELS, WAVES FREE PLUGIN PACK – Modern Drummer Magazine

    This giant microwave may change the future of war – MIT Technology Review

    Revolutionizing Warfare: The Impact of a Game-Changing Giant Microwave

    Bajeed Pattan Joins Forbes Technology Council as Innovation Leader – PRWeb

    Bajeed Pattan Takes the Helm as Innovation Leader at Forbes Technology Council!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Science

‘Just the beginning’: Apple’s new era of gaming on Mac

December 8, 2023
in Science
‘Just the beginning’: Apple’s new era of gaming on Mac
Share on FacebookShare on Twitter

Apple has big plans for its Mac computers to carve out a larger slice of the half-a-trillion-dollar video games business, pairing powerful new chips with developer tools it hopes will attract the best and brightest.

Games are closely tied to the history of Apple’s home computers, but the modern Mac has largely abandoned the medium until recently. According to the latest data from Steam, the dominant PC games marketplace, around 96.5 per cent of players are on Windows. MacOS users account for just 1.5 per cent, with the remaining 2 per cent on Linux.

Apple wants to make the Mac as popular for gaming as it is for creative work.

Apple wants to make the Mac as popular for gaming as it is for creative work.

From a macro view, addressing this will be vital for Apple for two reasons. First, video games are increasingly important both commercially and culturally, and help inform people’s decisions of what hardware to buy. Second, Apple’s computers are already bumping up against a ceiling when it comes to the creative professional market, having more or less dominated the segment. Video games will be integral to growing their popularity with a more mainstream audience.

Ever since the introduction of the first Apple Silicon chip for Macs, the M1, gaming has become a more prominent part of the company’s sales pitch and unveiling events. All the Macs Apple currently sells use Apple Silicon, with the M2 or M3 in everything from the MacBook Air to the desktop Mac Pro.

Loading

Doug Brooks, Apple Mac marketing manager, said this meant all new Macs were ready to provide great gaming experiences out of the box.

“I’m really excited about how much performance it’s brought to our very mainstream high-volume systems … like the new iMac or the 14-inch MacBook Pro,” he said.

“And as we continue to build more and more momentum with gaming, we are just going to find more users being able to tap into that horsepower.”

The M3 specifically, like the A17 Pro chip in the iPhone 15 Pro, has several specific features that benefit professional modelling and graphics production but are also hugely beneficial for games. These include hardware ray tracing for more realistic lighting, mesh shading for generating geometry, and dynamic caching which lets the system more efficiently assign resources between the graphics, processor and memory.

“You’re going to see us continue to push forward and deliver just these incredible capabilities on the Mac. And we’re very excited about that,” Brooks said.

There’s no denying the hardware is capable. On both a high-end MacBook Studio and the latest MacBook Pro I’ve been able to push recent games to high resolutions at more than 100 frames per second. In some situations, they’re more performant than my big Intel-powered Windows tower with its huge Nvidia graphics card. Even the new iMac — with its entry-level M3 and comparatively lower levels or RAM — confidently ran the likes of Lies of P at a level comparable to current game consoles, with the help of Apple’s MetalFX AI scaling.

If big new games consistently came to Mac at the same time as other platforms it would be easy to see their appeal for gaming. But on the contrary, the Mac is starved of mainstream relevant titles. Apple has invested a considerable amount in Apple Arcade, a subscription service that gives access to a library of ad-free, microtransaction-free games on iPhone, iPad, Apple TV and Mac. The lineup includes big names like Sonic the Hedgehog, with a new original 3D adventure in the series released exclusively for Arcade this past week.

Between Apple Arcade and various stores there are a lot of games on Mac, just nowhere near as many as on Windows.

Between Apple Arcade and various stores there are a lot of games on Mac, just nowhere near as many as on Windows.

But none of the games on the service hold the cachet of a blockbuster $100 release. The huge majority of those kinds of releases only come to Windows PC and consoles, with some (but not many) eventually being ported to Mac later on.

Leland Martin, Apple software marketing manager, said the company’s efforts are beginning to change this. Apple provides a game porting toolkit that makes it as easy as possible to bring games over from Windows, and now Apple Silicon is standard there are fewer hardware permutations to worry about. Plus, the fact that future games will work across Mac and phones is a major advantage.

Loading

“The pieces are coming together in a way that hasn’t happened before. There’s no other place in the world you can buy a blockbuster game once, and play it natively on a smartphone, a tablet and a personal computer,” he said.

“There are tens of millions of Apple Silicon Macs out there. And when you combine that with every iPhone and iPad that also uses that powerful, capable hardware, that number becomes even larger. All of them are capable of running today’s latest demanding games. So we continue to see this tremendous interest from game studios.”

Some major game studios have broken with tradition by confirming launches on the App Store across both Mac and iPhone, including Capcom (Resident Evil), Ubisoft (Assassin’s Creed) and Kojima Productions (Death Stranding), though well after the games have been released on other platforms. And some big 2023 games have Mac-compatible versions on Steam, including Baldur’s Gate 3.

Assuming all Apple’s investment in game-friendly technology and tools does result in a huge increase in gaming on Mac, with major games arriving on day one, the question of how the company monetises it is an interesting one.

Lies of P launched on Mac the same day it arrived on other platforms.

Lies of P launched on Mac the same day it arrived on other platforms.

Like Windows, Mac is an open software ecosystem where users can install games from any source they like. Steam is the dominant player, and was estimated to have revenues exceeding $US10 billion ($15 billion) in 2021. Microsoft, despite owning the operating system the bulk of those games run on, wouldn’t have seen any cut of that money.

Instead, Microsoft has diversified its gaming operations on PC. It runs its own app store on Windows selling games, from which it does get a cut, but it also sells the games its own internal studios create (like Halo, Starfield and Forza) on Steam. And it has a subscription service called PC Game Pass where users can pay monthly for a library of games on Windows.

Loading

Apple meanwhile does not make its own games. It may tempt some developers to the App Store with cross-purchase iPhone functionality, but gamers will likely stick with Steam since it works across Mac and Windows. Martin said Apple was happy either way.

“We’re seeing titles come to both Steam and the Mac App Store, and we’re seeing games come to the Mac via Steam exclusively. It’s really up to the developer’s choice, and we help them whichever decision they make,” he said.

“This is just the beginning. We’re still in the very early stages, and already we’re seeing great partners and momentum from huge games, that didn’t previously exist on any Apple platform. This is just the first generation of it.”

Get news and reviews on technology, gadgets and gaming in our Technology newsletter every Friday. Sign up here.

Most Viewed in Technology

Loading

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : WAToday – https://www.watoday.com.au/technology/video-games/just-the-beginning-apple-s-new-era-of-gaming-on-mac-20231206-p5epl7.html?ref=rss&utm_medium=rss&utm_source=rss_technology

Tags: ‘Justbeginningscience
Previous Post

Google Gemini is a game-changer for messages

Next Post

“It’s a big responsibility.” | Creating Avatar: Frontiers of Pandora

Champion for Science Education Begins Term as 2025–2026 President of the National Science Teaching Association – FinancialContent

New Era for Science Education: Meet the 2025–2026 President of the National Science Teaching Association!

June 3, 2025
What is the 6-6-6 walking workout that’s going viral? Know its health benefits – financialexpress.com

Discover the Viral 6-6-6 Walking Workout: Unlock Its Amazing Health Benefits!

June 3, 2025

Rediscovered After 185 Years: Meet the Adorable Asian Small-Clawed Otter, the World’s Tiniest Otter Species!

June 3, 2025
USD/JPY climbs a full cent as the US economy keeps on rolling – TradingView

USD/JPY Soars as US Economic Momentum Continues!

June 3, 2025
Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

June 3, 2025
Entry list: Henry Ford Health 200 at Michigan International Speedway – arcaracing.com

Get Ready for the Henry Ford Health 200: Exciting Entry List Revealed for Michigan International Speedway!

June 3, 2025
Inside Iowa Politics: The men who have disappeared from the workforce – KTIV

Inside Iowa Politics: The men who have disappeared from the workforce – KTIV

June 3, 2025
Gayatri Narayan joins Builders FirstSource as President, Technology and Digital Solutions – Woodworking Network

Gayatri Narayan Takes the Helm as President of Technology and Digital Solutions at Builders FirstSource!

June 3, 2025
XPOLAR X Series: The Innovative Device Redefining Sports Recovery – GlobeNewswire

XPOLAR X Series: The Innovative Device Redefining Sports Recovery – GlobeNewswire

June 3, 2025
Plan to control nonpoint sources of pollution – Washington State Department of Ecology (.gov)

Taking Charge: Strategies to Tackle Nonpoint Source Pollution in Washington State

June 3, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (662)
  • Economy (677)
  • Entertainment (21,583)
  • General (15,259)
  • Health (9,720)
  • Lifestyle (680)
  • News (22,149)
  • People (677)
  • Politics (686)
  • Science (15,898)
  • Sports (21,182)
  • Technology (15,663)
  • World (665)

Recent News

Champion for Science Education Begins Term as 2025–2026 President of the National Science Teaching Association – FinancialContent

New Era for Science Education: Meet the 2025–2026 President of the National Science Teaching Association!

June 3, 2025
What is the 6-6-6 walking workout that’s going viral? Know its health benefits – financialexpress.com

Discover the Viral 6-6-6 Walking Workout: Unlock Its Amazing Health Benefits!

June 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version