* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 13, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Lincoln Laboratory technologies win seven R&D 100 Awards for 2025 – MIT News

    Lincoln Laboratory Technologies Secure Seven Prestigious R&D 100 Awards for 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Lincoln Laboratory technologies win seven R&D 100 Awards for 2025 – MIT News

    Lincoln Laboratory Technologies Secure Seven Prestigious R&D 100 Awards for 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Science

New Study: GenX Women Experience Age in 7 Different Ways

July 1, 2023
in Science
New Study: GenX Women Experience Age in 7 Different Ways
Share on FacebookShare on Twitter

Woman Face Aging Concept

A study by Nottingham Business School reveals Generation X women experience age in seven distinct ways, influenced by factors such as caring responsibilities and menopause. These ‘frames’ of aging range from viewing age as an attitude to rejecting it as a cultural construct.

A recent study conducted by Nottingham Business School (NBS) reveals that Generation X women experience age in seven distinct ways.

The study delved into the self-perception of age among GenX women, defined as those born between 1965 and 1980, and examined if they experience aging in a chronological sense.

The focus of this research also extended to its potential implications for marketers, considering the significant role of GenX as a demographic closely linked with consumer culture and with increased disposable spending power.

Over a period of three weeks and using online diaries, 19 women with varying life circumstances (aged between 41 and 55) reflected and reported on day-to-day incidents of personal age-related significance.

Analysis of more than 250 diary entries revealed seven intersecting, overlapping, and coinciding ‘frames’ of aging that the researchers named Affective, Protest, Acceptance, Camouflage, Life-Stage, Inequities, and Inconsequence.

These age frames range from considering age as just an attitude, to outright rejection of age as a culturally imposed label. Some diarists did accept their chronological age but others used beauty products and clothing to camouflage theirs.

Looking after young children and/or aging parents strongly affected personal age perception as did the menopause, present or as a looming event. This generation also felt the weight of inequalities, unfairness, and bias that implied they were comparatively less valued – either than men of all ages and/or women younger than them.

Lastly, some diarists professed to regularly forgetting their chronological age, regarding this as irrelevant or unrelated to their personal identity.

Sharon-Marie Gillooley, principal lecturer in Marketing at NBS and research lead, said: “It’s becoming increasingly difficult to pin down the age of a GenX woman. This generation feels that it does not need to conform to age and gender-related roles/rules like their parents, and therefore they are all experiencing and dealing with aging in different ways – some are ‘happily old’, others are ‘young at heart’; for some lives are full of possibility, whilst others feel family responsibilities weighing heavily on their shoulders.

“This research suggests that marketing to GenX women presents a particular challenge for companies, as traditional demographic age-informed targeting is unlikely to work – particularly as the research also suggests these age frames “may apply to all of these women all of the time; all of these women some of the time; some of these women all of the time; or some of these women some of the time.”

As a sizeable demographic group, with increasing disposable income, GenX women are an increasingly attractive market. While this is a cohort that marketers should consider, the evidence suggests a chronological model of age categorization is not appropriate for their understanding of Gen X females. Rather, they are distributed and dispersed across many groups – a moving, rather than fixed and predictable target.

The study suggests generalizing, or stereotyping, GenX women using an age-related appeal poses a major risk for brands that are in danger of distancing, or not reaching, their target market.

Reference: “The self-perceived age of GenX women: prioritising female subjective age identity in marketing” by Sharon-Marie Gillooley, Sheilagh Mary Resnick, Tony Woodall and Seamus Allison, 24 May 2023, European Journal of Marketing.
DOI: 10.1108/EJM-04-2022-0267

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SciTechDaily – https://scitechdaily.com/new-study-genx-women-experience-age-in-7-different-ways/

Tags: sciencestudywomen
Previous Post

Shocking Study: Humans’ Ancestors Lived Among Dinosaurs and Survived Asteroid Strike

Next Post

Illuminating Neural Pathways: A New Technique for Brain Imaging

UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

September 13, 2025
Southern Miss to Host 7th Annual Rayborn Lecture Featuring Renowned Physical Chemist – The University of Southern Mississippi

Southern Miss Welcomes Renowned Physical Chemist for 7th Annual Rayborn Lecture

September 13, 2025
Shreveport couple accused of defrauding Medicaid to fund cosmetic surgery, luxury lifestyle – WAFB

Shreveport Couple Accused of Using Medicaid Fraud to Fund Cosmetic Surgery and Extravagant Lifestyle

September 13, 2025
Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

September 13, 2025
Fall sports programs relish — or ignore — early effects of new roster limits – The Cavalier Daily

Fall Sports Programs Embrace or Overlook Early Impact of New Roster Limits

September 13, 2025
Australia approves world-first vaccine to save koalas from chlamydia – AP News

Australia Approves Groundbreaking Vaccine to Protect Koalas from Chlamydia

September 12, 2025
I got a discounted premium economy seat by bidding. It made my 10-hour flight better, but I wouldn’t pay full price for it. – Business Insider

How Bidding for a Discounted Premium Economy Seat Transformed My 10-Hour Flight-But It’s Not Worth Paying Full Price

September 12, 2025
Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

September 12, 2025
New global collaboration uses UC Davis experts and AI to spot the next pandemic – University of California – Davis Health

Global Collaboration Harnesses UC Davis Experts and AI to Detect the Next Pandemic Early

September 12, 2025
Why pesticides could threaten a MAGA-MAHA political divorce – CNN

Why pesticides could threaten a MAGA-MAHA political divorce – CNN

September 12, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (818)
  • Economy (837)
  • Entertainment (21,715)
  • General (17,006)
  • Health (9,880)
  • Lifestyle (852)
  • News (22,149)
  • People (841)
  • Politics (845)
  • Science (16,047)
  • Sports (21,337)
  • Technology (15,819)
  • World (819)

Recent News

UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

September 13, 2025
Southern Miss to Host 7th Annual Rayborn Lecture Featuring Renowned Physical Chemist – The University of Southern Mississippi

Southern Miss Welcomes Renowned Physical Chemist for 7th Annual Rayborn Lecture

September 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version