* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 21, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Italian Technology in Manufacturing: Supporting North American Industries and Keeping Production Local – Thomasnet

    How Italian Technology is Revolutionizing North American Manufacturing and Boosting Local Production

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Italian Technology in Manufacturing: Supporting North American Industries and Keeping Production Local – Thomasnet

    How Italian Technology is Revolutionizing North American Manufacturing and Boosting Local Production

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Science

TPG’s Felix rethinks low-cost mobile plans but won’t go ‘no-frills’

October 16, 2023
in Science
TPG’s Felix rethinks low-cost mobile plans but won’t go ‘no-frills’
Share on FacebookShare on Twitter

In the hyper-competitive pre-paid telco market, TPG Telecom’s Felix Mobile did something different when it launched three years ago.

Offering just one plan – unlimited calls, texts and data for $35 per month – the goal was to win people over with “radical simplicity” and then retain them with a slick digital-only customer experience and a commitment to sustainability.

But now the brand – operating on the Vodafone network – is expanding with two new plans that do cap data; a $25 plan with 25 GB per month, and a $30 plan with 50 GB. The unlimited plan has gone up in price to $40.

Kelly Beater, CEO of Felix Mobile, said the telco’s new plans were designed to be as affordable, but are still true to the brand.

Kelly Beater, CEO of Felix Mobile, said the telco’s new plans were designed to be as affordable, but are still true to the brand.Credit: Brent Lewin

“A lot of people wanted a more affordable price point. And I think that was amplified with the cost of living crisis,” said Felix chief executive Kelly Beater.

“More and more people are looking to be able to save money where possible, and the $35 price point was just was too high.”

Even though unlimited data is practically unheard of in Australian mobile plans, Felix’s customer research also told it that many people didn’t think they needed it. But the telco still wanted generous inclusions, so it allows unlimited banking of data; any unused data in a month moves to the customer’s bank as long as they stay subscribed.

Loading

The new plans also allow maximum 4G speeds, whereas the unlimited plan caps speeds at 20Mbps, which is roughly four times what you need to stream HD video. If customers go over the data cap they’re slowed to 1.5Mbps, or can pay $10 for an extra 10 GB. With all plans, customers can add $5 per month for international calls and texts, or $20 for an international roaming package of 4 GB of data, 100 call minutes and 100 SMS which is valid for a year.

With the SIM-only prepaid subscription market containing literally hundreds of plans and dozens of operators, where some products are offered as low as $5 but come with serious restrictions, Beater said Felix spent a lot of time crafting the new plans.

“We realised from the very beginning that doing a low cost, no-frills proposition would mean that we’d just be in a price war,” she said.

With Felix, everything is done in the app. If a customer has an e-SIM compatible device, the telco says they can sign up and be active in the network within 10 minutes. Customer support is also handled solely through the app, and with the introduction of the new plans users can move up or down between the options with a few taps.

Felix only offers support through the app.

Felix only offers support through the app.

“There’s a bit of a myth out there that digital doesn’t equal great customer service, and based on our customer data we’ve completely dispelled that myth,” Beater said.

The other aspect of the brand is environmental. Felix says the entire operation is fuelled by renewable energy, it’s certified carbon-neutral, and since the beginning it has planted one tree every month for each customer. With the new plans, Felix also allows customers to exchange 20 GB of banked data for one extra tree planted. It has planted 1.25 million trees so far.

“When people are looking for a telco, at the time of purchase, they’re really focused on price and data. So it is important that we’re really competitive [on that],” Beater said.

Loading

“But when we ask them three, six, nine months after, what is your main driver of satisfaction, interestingly the number one driver is sustainability and the tree planting. Second is the app, and third is price and data.”

In this market, Beater said that affordability and value are paramount concerns. With Australia’s geography making it one of the most expensive places in the world to build and expand mobile networks, Felix had to find a way to offer connectivity for less than $1 per day despite huge capital expenditure. But she believes the other aspects of the brand are the key to retention.

As for those who had already taken up the unlimited plan, Beater had expected some to move down to the less expensive options right away. But that hasn’t happened.

“They’ve really stayed on the unlimited data plan. I think a lot of people are really happy with it. It’s a set and forget,” she said.

Get news and reviews on technology, gadgets and gaming in our Technology newsletter every Friday. Sign up here.

Most Viewed in Technology

Loading

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : The Age – https://www.theage.com.au/technology/tpg-s-felix-rethinks-low-cost-mobile-plans-but-won-t-go-no-frills-20231013-p5ec30.html?ref=rss&utm_medium=rss&utm_source=rss_technology

Tags: FélixscienceTPG’s
Previous Post

Thousands rally at pro-Palestinian demonstrations across the country

Next Post

Dad builds game changing search engine to help Aussie families struggling with food allergies

The lover’s guide to the 2025 World Series – The New York Times

Your Ultimate Lover’s Guide to the 2025 World Series

October 21, 2025
Rethinking Growth In A Broadening Economy – Seeking Alpha

Unlocking Success: New Insights for Thriving in a Booming Economy

October 21, 2025
Hetzel Design: blending architecture and entertainment – Blooloop

Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

October 21, 2025
Study suggests earlier start of hormone therapy optimizes long-term health outcomes – News-Medical

Starting Hormone Therapy Sooner May Boost Long-Term Health Benefits

October 21, 2025
Some States With Democratic Governors Are Posting Partisan Shutdown Messages on Official Websites – The New York Times

Some States with Democratic Governors Feature Partisan Shutdown Messages on Official Websites

October 21, 2025
Revisiting Pope Francis’ Call for ‘Ecological Conversion’ – Sojourners

Pope Francis’ Powerful Appeal for a Global Ecological Awakening

October 21, 2025
PJSB donates $50,000 for UACCM Nursing and Science Center – KVOM

PJSB donates $50,000 for UACCM Nursing and Science Center – KVOM

October 21, 2025
An update from Riane Eisler, author of “The Chalice and the Blade,” on achieving peace. – Psychology Today

An update from Riane Eisler, author of “The Chalice and the Blade,” on achieving peace. – Psychology Today

October 21, 2025
We live in a sailboat and travel the world full-time… but our lifestyle isn’t as glamorous as you’d think – Daily Mail

Living Full-Time on a Sailboat and Traveling the World: The Reality Behind the Glamour

October 21, 2025
3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

October 21, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (878)
  • Economy (900)
  • Entertainment (21,771)
  • General (17,718)
  • Health (9,941)
  • Lifestyle (912)
  • News (22,149)
  • People (900)
  • Politics (910)
  • Science (16,110)
  • Sports (21,399)
  • Technology (15,879)
  • World (883)

Recent News

The lover’s guide to the 2025 World Series – The New York Times

Your Ultimate Lover’s Guide to the 2025 World Series

October 21, 2025
Rethinking Growth In A Broadening Economy – Seeking Alpha

Unlocking Success: New Insights for Thriving in a Booming Economy

October 21, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version