* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, July 10, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

    Monumental Sports & Entertainment’s Samantha Brady on the Power of the RSN’s Direct-to-Consumer Streaming Service Monumental+ – Sports Video Group

    Samantha Brady Reveals How Monumental+ is Transforming Sports Streaming with Direct-to-Consumer Access

    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    SMPTE Opens Early Bird Registration for Media Technology Summit – TVTechnology

    SMPTE Launches Early Bird Registration for Exciting Media Technology Summit

    Google Fiber puts Nokia network slicing technology to the test – Fierce Network

    Google Fiber Puts Nokia’s Network Slicing Technology to the Ultimate Test

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

    Monumental Sports & Entertainment’s Samantha Brady on the Power of the RSN’s Direct-to-Consumer Streaming Service Monumental+ – Sports Video Group

    Samantha Brady Reveals How Monumental+ is Transforming Sports Streaming with Direct-to-Consumer Access

    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    SMPTE Opens Early Bird Registration for Media Technology Summit – TVTechnology

    SMPTE Launches Early Bird Registration for Exciting Media Technology Summit

    Google Fiber puts Nokia network slicing technology to the test – Fierce Network

    Google Fiber Puts Nokia’s Network Slicing Technology to the Ultimate Test

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Science

TPG’s Felix rethinks low-cost mobile plans but won’t go ‘no-frills’

October 16, 2023
in Science
TPG’s Felix rethinks low-cost mobile plans but won’t go ‘no-frills’
Share on FacebookShare on Twitter

In the hyper-competitive pre-paid telco market, TPG Telecom’s Felix Mobile did something different when it launched three years ago.

Offering just one plan – unlimited calls, texts and data for $35 per month – the goal was to win people over with “radical simplicity” and then retain them with a slick digital-only customer experience and a commitment to sustainability.

But now the brand – operating on the Vodafone network – is expanding with two new plans that do cap data; a $25 plan with 25 GB per month, and a $30 plan with 50 GB. The unlimited plan has gone up in price to $40.

Kelly Beater, CEO of Felix Mobile, said the telco’s new plans were designed to be as affordable, but are still true to the brand.

Kelly Beater, CEO of Felix Mobile, said the telco’s new plans were designed to be as affordable, but are still true to the brand.Credit: Brent Lewin

“A lot of people wanted a more affordable price point. And I think that was amplified with the cost of living crisis,” said Felix chief executive Kelly Beater.

“More and more people are looking to be able to save money where possible, and the $35 price point was just was too high.”

Even though unlimited data is practically unheard of in Australian mobile plans, Felix’s customer research also told it that many people didn’t think they needed it. But the telco still wanted generous inclusions, so it allows unlimited banking of data; any unused data in a month moves to the customer’s bank as long as they stay subscribed.

Loading

The new plans also allow maximum 4G speeds, whereas the unlimited plan caps speeds at 20Mbps, which is roughly four times what you need to stream HD video. If customers go over the data cap they’re slowed to 1.5Mbps, or can pay $10 for an extra 10 GB. With all plans, customers can add $5 per month for international calls and texts, or $20 for an international roaming package of 4 GB of data, 100 call minutes and 100 SMS which is valid for a year.

With the SIM-only prepaid subscription market containing literally hundreds of plans and dozens of operators, where some products are offered as low as $5 but come with serious restrictions, Beater said Felix spent a lot of time crafting the new plans.

“We realised from the very beginning that doing a low cost, no-frills proposition would mean that we’d just be in a price war,” she said.

With Felix, everything is done in the app. If a customer has an e-SIM compatible device, the telco says they can sign up and be active in the network within 10 minutes. Customer support is also handled solely through the app, and with the introduction of the new plans users can move up or down between the options with a few taps.

Felix only offers support through the app.

Felix only offers support through the app.

“There’s a bit of a myth out there that digital doesn’t equal great customer service, and based on our customer data we’ve completely dispelled that myth,” Beater said.

The other aspect of the brand is environmental. Felix says the entire operation is fuelled by renewable energy, it’s certified carbon-neutral, and since the beginning it has planted one tree every month for each customer. With the new plans, Felix also allows customers to exchange 20 GB of banked data for one extra tree planted. It has planted 1.25 million trees so far.

“When people are looking for a telco, at the time of purchase, they’re really focused on price and data. So it is important that we’re really competitive [on that],” Beater said.

Loading

“But when we ask them three, six, nine months after, what is your main driver of satisfaction, interestingly the number one driver is sustainability and the tree planting. Second is the app, and third is price and data.”

In this market, Beater said that affordability and value are paramount concerns. With Australia’s geography making it one of the most expensive places in the world to build and expand mobile networks, Felix had to find a way to offer connectivity for less than $1 per day despite huge capital expenditure. But she believes the other aspects of the brand are the key to retention.

As for those who had already taken up the unlimited plan, Beater had expected some to move down to the less expensive options right away. But that hasn’t happened.

“They’ve really stayed on the unlimited data plan. I think a lot of people are really happy with it. It’s a set and forget,” she said.

Get news and reviews on technology, gadgets and gaming in our Technology newsletter every Friday. Sign up here.

Most Viewed in Technology

Loading

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : The Age – https://www.theage.com.au/technology/tpg-s-felix-rethinks-low-cost-mobile-plans-but-won-t-go-no-frills-20231013-p5ec30.html?ref=rss&utm_medium=rss&utm_source=rss_technology

Tags: FélixscienceTPG’s
Previous Post

Thousands rally at pro-Palestinian demonstrations across the country

Next Post

Dad builds game changing search engine to help Aussie families struggling with food allergies

2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

July 10, 2025
Bulldogs Land Eight on Athlon Sports Preseason All-CUSA Team – LA Tech Athletics

Bulldogs Shine with Eight Players Named to Preseason All-CUSA Team

July 10, 2025
ECOLOGY ACTION CENTER – Ad from 2025-07-06 – The Pantagraph

See How the Ecology Action Center is Revolutionizing Environmental Change

July 10, 2025
Climate Disasters Like Texas Floods Moving Faster Than Science Can Keep Up – The Energy Mix

Climate Disasters Like Texas Floods Moving Faster Than Science Can Keep Up – The Energy Mix

July 10, 2025
The Best Science Fiction Novels to Read Right Now – The New York Times

Top Science Fiction Novels You Can’t Miss Right Now

July 10, 2025
This is the Summer of CoAqua. CoAqua Isn’t Just a Coconut Water — It’s a Lifestyle Brand That Disrupted the Hydration Game with Bold Flavors, Design-Forward Packaging, and a Good Mission – Nosh.com

This is the Summer of CoAqua. CoAqua Isn’t Just a Coconut Water — It’s a Lifestyle Brand That Disrupted the Hydration Game with Bold Flavors, Design-Forward Packaging, and a Good Mission – Nosh.com

July 10, 2025
Manchester United hope new stadium will host 2035 World Cup final, aim to finish project in 5 to 6 years – The New York Times

Manchester United hope new stadium will host 2035 World Cup final, aim to finish project in 5 to 6 years – The New York Times

July 10, 2025
Alaska is America’s worst state for business in 2025 as falling oil prices sink economy – CNBC

Alaska Braces for Toughest Business Climate in 2025 Amid Plummeting Oil Prices

July 10, 2025
Access Health CT expects significant drop in insurance enrollees as aid ends, Medicaid cut – CT Insider

Access Health CT Faces Steep Drop in Insurance Enrollments After Aid and Medicaid Reductions

July 10, 2025
The nation’s cartoonists on the week in politics – Politico

Top Cartoonists Bring This Week’s Political Drama to Life

July 10, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (714)
  • Economy (737)
  • Entertainment (21,626)
  • General (15,816)
  • Health (9,774)
  • Lifestyle (744)
  • News (22,149)
  • People (739)
  • Politics (747)
  • Science (15,955)
  • Sports (21,236)
  • Technology (15,723)
  • World (720)

Recent News

2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

July 10, 2025
Bulldogs Land Eight on Athlon Sports Preseason All-CUSA Team – LA Tech Athletics

Bulldogs Shine with Eight Players Named to Preseason All-CUSA Team

July 10, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version