World Number 1, Novak Djokovic, has welcomed 2024 in a thumping style. The Serb is currently playing in the United Cup, a warm-up event ahead of the Australian Open. To the utter excitement of his fans, Djokovic opened his campaign in style, winning his singles and mixed doubles matches against China, ensuring his country’s victory. Following his triumph, the 24-time Grand Slam champion shared a big update with his fans.
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Along with his on-court adventures, Djokovic is also successful off the court with his business ventures. He is one of the richest tennis players across the globe, and interestingly enough, he has recently introduced another brand.
Digging into the new wellness brand of Novak Djokovic
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The Serb welcomed 2024 in style by making a huge update about his new business venture. Djokovic launched ‘Sila’, which is a wellness brand. Hours ago, he took to Instagram to share this update with his fans.
Sharing a video via his official Instagram handle, Djokovic said, “We cannot promise that we will win, but we can PROMISE that we will always be PREPARED. Welcoming 2024 with Sila, my new wellness brand as a Founder. We are so proud to launch our Electrolyte Drink Cubes here first at @unitedcuptennis in Australia 🇦🇺 and share more in the coming weeks!”
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In the video, Djokovic can be seen dropping a pill into his bottle and then sipping it during a changeover. This incident happened at the ongoing United Cup and raised many eyebrows. However, it is not the first time Djokovic was spotted drinking the ‘magic potion.’ This topic caused a controversy at the Paris Masters 2022 where Djokovic’s trainer prepared the drink and sent it to Djokovic during a match.
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At the Wimbledon Championships in the same year, Djokovic appeared to inhale something from his bottle. Later, he opened up about the bizarre action that caught the attention of the sporting world.
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What did Djokovic say about the magic potion?
During an interview after his quarterfinal victory over Jannik Sinner at the 2022 Wimbledon Championships, Djokovic was asked about what he inhaled from his bottle during the match. However, the Serb refused to elaborate on this subject and left the room in suspense.
He said that they would soon find out about it as the secret would come out as one of the product lines of supplement that he was doing at that time with the drink. Eventually, as it turns out, it is a part of his wellness brand, ‘Sila’. This topic was much talked about during the 2023 Paris Masters too, as it triggered fans on social media.
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With the suspense over his magic potion put to rest, Djokovic will look to focus on the upcoming tennis action. As the Australian Open nears, Djokovic will hope to continue his winning ways. It’ll be interesting to see how he performs at the Grand Slam Down Under.
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