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Sauber défend son choix du nom Stake F1 Team pour les deux années à venir

February 12, 2024
in Sports
Sauber défend son choix du nom Stake F1 Team pour les deux années à venir
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Sauber défend son choix du nom (...)

Après qu’Alfa Romeo ait choisi de ne pas poursuivre son sponsoring titre de Sauber, il a été annoncé le 1er janvier que l’équipe serait connue sous le nom de Stake F1 Team pour les deux prochaines saisons avant l’arrivée d’Audi en 2026.

Ce qui complique encore les choses est le fait que le nom du châssis est Kick Sauber dans un autre accord de droits de dénomination, mais l’équipe ne peut pas concourir en tant que « Stake F1 Team » dans quatre courses tout au long de l’année en raison de restrictions en matière de publicité sur les jeux de hasard.

Pour ces événements, le nom Kick Sauber sera utilisé, mais le directeur, Alessandro Alunni Bravi, estime que l’équipe devait faire preuve d’audace pour les deux saisons avant Audi.

“Tout d’abord, considérons que l’un des plus grands artistes musicaux au monde, Drake, a annoncé la nouvelle identité de notre équipe,” a déclaré Alunni Bravi, interrogé sur les critiques autour du nom “Stake”.

“Nous avons eu 22 millions de vues de l’annonce de l’équipe en deux jours, et c’est un objectif que nous n’avons jamais atteint avec une seule publication sur nos réseaux sociaux, et cela montre également le potentiel sur les réseaux sociaux si vous avez une vision, une communication appropriée et que vous pouvez vraiment atteindre de nouveaux objectifs.”

“Bien sûr, il allait y avoir des critiques parce qu’il y a des gens proches de Sauber et qui s’attendent à quelque chose de différent, mais nous voulons vraiment avoir une nouvelle identité d’équipe.”

“Je pense que les gens verront comment nous communiquerons, comment nous nous rapprocherons d’eux et toutes les activités que nous ferons pour interagir avec les fans. Je pense qu’ils oublieront tout cela et verront à quel point ce nouveau chapitre est passionnant.”

“Les critiques seront toujours là lorsque vous essayez quelque chose de nouveau.”

“Lorsque vous essayez une nouvelle langue et que le nom d’une équipe est différent des autres noms d’équipe, il est toujours facile d’être critique.”

“Mais lorsque nous prenons en considération ce que nous faisions, nous le faisons pour montrer l’avantage de notre choix.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : NextgenAuto – https://motorsport.nextgen-auto.com/fr/formule-1/sauber-defend-son-choix-du-nom-stake-f1-team-pour-les-deux-annees-a-venir,188534.html

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