Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, ...
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Tag: advertisers
5 ways advertisers can prepare for Google’s AI Overviews
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Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data
Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are ...
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This article is part of a special research series on where CMOs are investing. More from the series →This is ...
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Meta Advertisers Report System Glitches Are Pushing up Ad Prices
Have you been keeping an eye on your Facebook ads charges and performance? You probably should, because according to a ...
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Meta advertisers: Glitchy automated system pushing sales down and costs up
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Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single source of ...
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Why advertisers must address attention first to optimize privacy-friendly targeting
Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if ...
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Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
This article is part of a series exploring trends in marketing, media and media buying for 2024. More from the ...
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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’
X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which ...
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