What luxury brands can learn from Apple’s viral ‘Buddhist’ livestream
In 2019, livestreaming was merely a blip on the radar in China, accounting for just 3.5 percent of all e-commerce ...
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Pentland Brands marshals Google BigQuery to improve customer insight
William - stock.adobe.com The name behind Speedo, Berghaus, Canterbury of New Zealand and Kickers turns to Google BigQuery to improve ...
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Why brands actually benefit from staying true to their cultural roots
Six years ago I moved from the US to the EU to break from American culture and try something new. ...
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How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
With Pride Month in full swing, brands are seizing on opportunities to reach gamers via thoughtful messaging that resonates with ...
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This Kim Kardashian-approved brand’s 2-in-1 tanning lotion helps with cellulite, too
A multitasking anti-cellulite lotion that also boosts our glow all year round? Yes, pleaseUpdated on 19 Jun 2023, 21:04 BSTKaren ...
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