Consumers opting for economic value in brand relationships
Consumers are evaluating their relationship with leading brands and making new, economic-value-based choices, according to the latest KPMG Customer Experience Excellence ...
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Tag: consumers
Mastercard and Consumers International partner to protect vulnerable consumers in the digital finance sector
Mastercard and Consumers International have partnered to improve protection and empowerment for vulnerable consumers in the digital finance sector. The project ...
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Consumers have high expectations for the use of AI in customer service
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Read more84% of consumers want to buy from small businesses this holiday season
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Read moreConsumers look to use AI for holiday shopping
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How to get consumers to choose your more responsible, less impactful products?
Just like businesses are schooled to avoid stranded assets and compliance costs, consumers are increasingly taking the emotion out of ...
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Consumers prefer âfree-fromâ palm oil to âsustainably producedâ palm oil claim, study finds
The study, undertaken by researchers from Germany’s Göttingen University and funded by public research organisation Deutsche Forschungsgemeinschaft (which is in ...
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Research: Consumers Choose Shared Experiences Over Quality Ones
Some consumer experiences are best when they’re solo — but new research shows that people will forgo a high-quality experience ...
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Fed-up consumers are going after food companies for misleading claims
Pedestrians pass a Starbucks in the Financial District of Lower Manhattan in New York on June 13. John Minchillo/AP hide ...
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How do consumers make online shopping choices? The mouse may hold the answer
Credit: Unsplash/CC0 Public Domain Consumers are not always predictable when it comes to choosing products online—a concept that lies at ...
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