Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
By Michael Bürgi • June 14, 2024 • Ivy Liu Omnicom, never known for being shy about commandeering attention away ...
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Tag: Omnicom’s
Omnicom’s John Wren says with Flywheel, he can ‘beat anybody in a pitch’
John Wren’s rare departure from his “build, not buy” strategy at Omnicom Group to purchase commerce trading platform Flywheel for ...
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