Publicis Groupe Acquires Influencer-Marketing Giant Influential
An article from Influential runs a network of more than 3.5 million creators, including 90% of the global influencers who ...
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Publicis intends to acquire Influential as it expands influencer marketing offerings
By Antoinette Siu • July 26, 2024 • Ivy Liu Publicis Groupe on Thursday said it intends to acquire influencer ...
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Publicis Groupe invests heavily in AI capabilities
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Publicis Groupe debuts new CoreAI platform and €300 million AI investment
Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a ...
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Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
In case marketers didn’t have enough chatbots to spend time with these days, there’s a new one from the world ...
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