* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, June 29, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Wayve Expands Engineering Leadership to Power Next-Gen Autonomous Driving Technology – Silicon Canals

    Wayve Boosts Engineering Leadership to Accelerate Next-Gen Autonomous Driving Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Wayve Expands Engineering Leadership to Power Next-Gen Autonomous Driving Technology – Silicon Canals

    Wayve Boosts Engineering Leadership to Accelerate Next-Gen Autonomous Driving Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t

August 2, 2023
in Technology
A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Share on FacebookShare on Twitter

Hang Media thinks it’s found the best way to reach Gen Z, in small groups at a time.

If you were a Knicks fan and got to, say, watch them compete in the NBA Finals (I know, I know, but a man can dream) and got to virtually hang out with some of the team’s legends like Carmelo Anthony and Latrell Sprewell, you’d jump at the chance, right?

That’s exactly what alternative media platform Hang Media is banking on — matching brand sponsors with popular athletes around their respective sporting events, and giving fans the chance to hang with them in a Zoom-like setting. It’s kind of a Twitch for athletes and their fans.

Hang Media claims to have attracted over 20 million fans to its branded “Hangs” with athletes since launching in 2021. Each installment brings about 800,000 viewers (of which Hang says 40% are 18-34 in age range). Hang Media is the brainchild of Jonathan Klein, an ex-CBS and CNN executive whose other recent gig was consulting for HBO’s Succession. The privately-owned company has now held dozens of Hangs all over the country, tied to a variety of college and professional sports events.

Fans sign up to join a Zoom-like environment that features a host who guides conversations with the athletes as they are all watching the given sports event. The sponsor’s product is usually being consumed by the athletes or in the case of non-food and beverage clients, the product is woven into the conversation by the host. Fans can take part in the “broadcasts” and have the chance to ask questions with the athletes and celebrities.

Advertisers have included Coca Cola, Wells Fargo, Sate Farm, Miller Lite, Academy Sports & Outdoors, Wells Fargo, Coca Cola, State Farm, Miller Coors, Dave and Busters. It’s essentially a second-screen experience tailored for their consumer engagement goals, with fans sticking around for about 90 minutes, according to Hang.

Hang Media did not reveal its pay structure to athletes or how much it charges advertisers, but a source with knowledge of the cost said Hangs run in the low six figures for advertisers.

Among the athletes who have joined Hangs are Payton and Eli Manning (Klein said he had the initial idea for the “Manningcasts” that have appeared along NFL games on ESPN), Phil Simms, Marshall Faulk, Deion Sanders and Shannon Sharpe. “Often these athletes are consuming the product or displaying the product in an organic way in the course of the game,” said Klein.

“We’re a Gen Z magnet that allows young sports fans to watch games alongside their heroes who they never in a million years thought they would ever meet, let alone get to talk to and simply enjoy a game together,” said Klein. “For brands, we’re a direct pipeline to the consumers they most want to reach. And we’re providing full branding power, and a merchandising engine.”

Advertisers that have used Hangs said the investments are reasonable compared to bigger-ticket TV sports investments, and they get to walk away with valuable consumer data since signing up to a Hang requires PII contact info.

For example, Wells Fargo used Hangs on two occasions — one around a Mexican national soccer team game, and another around the Celebration Bowl college football game that featured two historically black colleges and universities (HBCUs). The latter event enabled the brand to promote its diversity, equity and inclusion efforts in front of an audience drawn from HBCUs, said Dewey Norwood, senior lead, diversity and inclusion consultant at Wells Fargo’s Enterprise HBCU Strategy unit. Athletes that took part in the Hang included ex-Green Bay Packers receiver Donald Driver, who was joined by actor Anthony Anderson. 

“Everything that [Hang Media] put together from a presentation perspective: the way they spotlighted our brand, the way that Wells Fargo was able to be seen, acknowledged and recognized pre-broadcast, during the broadcast and even after it, was second to none,” said Norwood, who added he’s in negotiations to add more Hangs for the 2023-24 academic year. 

Regional retailer Academy Sports and Outdoors has also sponsored more than a dozen Hangs. Its ability to market to potential customers by connecting with sports fans in certain regions attracted the advertiser to the space, said Lawrence Lobpries, the retailer’s CMO. A recent one in Houston, for example, around a Texas baseball rivalry (the Astros versus the Rangers) attracted several former players of both teams, and enabled Academy to generate brand awareness in the market. 

Working through Hangs “has helped us grow brand awareness, and given us content that we can leverage not only in the moment from the Hang experience, but then we can we can repurpose that and play that in other avenues,” said Lobpries. “Thirdly, it’s helped us capture and understand who our potential customers are in these newer markets, and then create those brand fans as we open up in those new markets.”

Looking ahead, Klein hopes to develop Hangs around soccer superstar Lionel Messi’s arrival into Major League Soccer’s Inter Miami and other sports. Also, Klein is creating a a women’s platform called Hang Academy as kind of a master class for brands to connect with women athletes via Hang, but a date hasn’t been set.

Klein expects Hang Media to be profitable by the end of this year. 

https://digiday.com/?p=513268

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/a-zoom-kinda-but-with-athletes-how-hang-media-hopes-to-attract-gen-z-to-sports-in-a-way-tv-cant/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Athleteskindatechnology
Previous Post

Why Puma is investing in Web3 despite the skepticism of crypto winter

Next Post

Former employees remain uncompensated after MediaMath’s bankruptcy filing

Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

June 29, 2025
Guirassy latest candidate for Milan attack with 70m price tag – Yahoo Sports

Guirassy Emerges as Milan’s Top Striker Target with €70 Million Price Tag

June 29, 2025
‘Half the tree of life’: ecologists’ horror as nature reserves are emptied of insects – The Guardian

Half the Tree of Life at Risk: Ecologists Warn as Insect Populations Plummet in Nature Reserves

June 29, 2025
Health, science cuts affect future jobs – The Acorn

Health, science cuts affect future jobs – The Acorn

June 29, 2025
Why Some People Have Absolutely No Sense Of Direction, According To Science – YourTango

Why Do Some People Struggle with Direction? The Surprising Science of Getting Lost

June 29, 2025
Cardiologist shares how stress and modern lifestyle are raising heart risks in 30s and 40s: ‘Don’t wait for chest pain’ | Health – Hindustan Times – Hindustan Times

Cardiologist shares how stress and modern lifestyle are raising heart risks in 30s and 40s: ‘Don’t wait for chest pain’ | Health – Hindustan Times – Hindustan Times

June 29, 2025
79-year old man competing in his 16th World Police and Fire Games – WVTM

79-year old man competing in his 16th World Police and Fire Games – WVTM

June 29, 2025
The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots – Futurism

The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots – Futurism

June 29, 2025

WATCH: Health Secretary RFK Jr. Faces Intense Questioning on Vaccine Policy and Transparency in House Hearing

June 29, 2025
Jimmy Patronis hails House passage of bill benefitting military, veterans – Florida Politics

Jimmy Patronis Cheers House Approval of Landmark Bill Backing Military and Veterans

June 29, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (700)
  • Economy (723)
  • Entertainment (21,613)
  • General (15,621)
  • Health (9,762)
  • Lifestyle (728)
  • News (22,149)
  • People (724)
  • Politics (729)
  • Science (15,940)
  • Sports (21,220)
  • Technology (15,708)
  • World (703)

Recent News

Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

June 29, 2025
Guirassy latest candidate for Milan attack with 70m price tag – Yahoo Sports

Guirassy Emerges as Milan’s Top Striker Target with €70 Million Price Tag

June 29, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version