AI has landed in Google Search, but how much will you really see it?

As the first big announcement of I/O 2024 this week, Google revealed that AI Overviews – formerly the Search Generative Experience (SGE) – are now rolling out to the general public. But since its initial debut a year ago, AI Overviews in Search don’t seem to be as prevalent as they used to be.

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When Google first announced its SGE experiment last year, we called it “scarily sufficient” as, in many cases, results generated by AI answered the question more efficiently than links ever could, and with pretty good accuracy. Back then, SGE results were triggered on almost any search. There were exceptions, certainly, but most searches would result in a block of AI at the top of the page, pushing everything else down the screen.

Over the past year, it’s felt as though that has changed.

Google seems to have toned back how often you’ll see AI Overviews in Search leading up to this week’s launch. Many straightforward searches for direct keywords – such as the name of something or someone – often won’t show an AI Overview, and rather just show typical results. Many searches that trigger Featured Snippets or Knowledge Panels will also skip the AI.

It also seems that a balance has been struck with shopping, too. Google may still show AI with these results, but sometimes lower on the page, giving products top billing.

Overall, Search’s use of AI just feels less aggressive than it once did.

Google, this week, explained to 9to5Google that AI Overviews will only appear in Search when the system believes it’s particularly useful. So, for example, when you’re searching for something that may require pulling information from a variety of sources, or when you’re asking a direct question in Search, AI may end up being used more frequently than when you aim for very specific key words.

In the end, that feels like the right call. AI in Search can be helpful. For instance, Google’s examples of using AI to plan meals or trips in Search and have the AI organize meal plans with links to recipes from around the web seem genuinely and incredibly useful. But, other times, AI just gets in the way. After a year using SGE, I’ve mainly felt myself just scrolling past the answers half the time because, often, they just aren’t the answer I’m looking for.

AI Overviews seem super useful for planning, in part because they have lots of links

One of the biggest questions around the general rollout of AI Overviews remains on how it will affect the internet on the whole. Google Search, being the largest search engine in the world by a large margin, funnels incredibly massive amounts of traffic to websites. The simple fact is that Google can’t starve that traffic. If it does, huge swaths of the internet will likely die, and many others will convert to using AI to generate huge amounts of content in a bid to survive (that’s happening already, too). That’s no good for anyone, including Google, as AI feeding off of other AI is a recipe for disaster.

We’ll have to see how it all pans out over the months and, really, years to come.

Google is rolling out AI Overviews starting in the US – are you seeing them live yet?

This Week’s Top Stories

Google I/O 2024

This week saw Google I/O 2024 and, with it, a ton of AI updates from Google. Here’s everything you need to catch up on.

Google Photos ‘Ask Photos’ will let you search your images with voice and text prompts

NotebookLM gains podcast-like audio overviews with live Q&A

‘Gemini Live’ lets you talk to Gemini as Google demos ‘Project Astra’ on glasses

Google infusing AI into Android with Gemini app and on-device Nano

Gemini Advanced now uses 1.5 Pro as Google details more Extensions, custom ‘Gems’

Google’s AI-powered Search starts rolling out to everyone today

Gmail on Android, iOS getting more Gemini: Q&A, better Smart Reply, Summarize

Gemini 1.5 Pro-powered side panel launching in Gmail, Google Docs, and more

Google launches ‘Veo,’ an AI video generation tool alongside Imagen 3 upgrade

Gemini in Google Messages, YouTube Music Extension rolling out

Google Home APIs will let other apps deeply integrate with your smart home and Nest

Google Pixel’s Bedtime mode will get Google Home integration to control devices

Wear OS 5 boosts battery life, Developer Preview available now

Android 15 Beta 2 rolling out on Pixel: Private Space, saving app pairs, more

Google Cast is coming to Android Automotive and Rivian vehicles, new apps too

Android 14 for TVs brings new energy modes and the hope of better apps

Android boosting security with Theft Detection Lock, factory reset protection

Google Wallet adding pass notifications, creating digital text passes, and more

Passkeys will show up in Gboard on Android 15 and come to Wear OS 5

Also, Marc Rebillet made a surprise appearance. GOOGLE!

Marc Rebillet champions AI-assisted music at Google I/O: ‘The machine is good’

Real-life Pixel 9 leaks

Prior to I/O – yes, other things happened this week – new leaks offered a real-life look at the Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL. They line up pretty closely with leaks. What do you think?

Pixel 9 and Pixel 9 Pro XL leak in real-life images [Gallery]

Android 15 Beta 2

Also, as is tradition, the latest Android Beta launched at I/O. Android 15 Beta 2 was one of the biggest updates to Android 15 thus far, bringing with it a few notable changes.

Here’s everything new in Android 15 Beta 2 [Gallery]

Android 15 Beta 2 will now automatically turn Bluetooth back on ‘tomorrow morning’

Android 15 Beta 2 redesigns volume menu with built-in output switcher

Private space is Android 15’s versatile secret compartment [Gallery]

Pixel phones can adjust vibration strength based on your surroundings in Android 15