* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, August 25, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology

September 29, 2023
in Technology
Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Share on FacebookShare on Twitter

More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. The latest move comes from Microsoft, which on Tuesday launched the U.S. version of the retail ad network it announced back in January that allows retailers to tap into Microsoft’s many ad opportunities. 

That gold rush to monetize the hills of first-party data has created a glut of inventory and a lot of varied approaches to selling, which has created as much confusion as opportunity in the $45 billion-plus retail media network (RMN) marketplace. 

Criteo is just the latest ad-tech platform to try to bring some order to the chaos, having launched a DSP and a series of data tools and solutions two weeks ago — and claiming to have the involvement of more than 200 RMNs. 

One of the biggest is Albertsons Media Collective, which has pushed forward on standardization issues. It’s a major area of focus for Kristi Argyilan, who is svp of retail media for Albertsons Companies, the parent of Albertsons Media Collective. She oversaw the publication of a white paper that lays out a framework for best practices.

Now Argyilan is handing off some of the responsibility for that standardization effort to be led by the IAB’s Retail Media Network Committee — a move announced two weeks ago at the IAB’s Connected Commerce Summit. 

But the longtime brand and media veteran of Target and IPG, among other jobs, is not letting go entirely of that responsibility. Argyilan explained to Digiday the work that needs to still get done to bring standardization to the world of RMNs.

The following conversation has been edited for space and clarity.

Explain how Albertsons will remain involved in the standardization process and how the IAB kind of picks up the proverbial torch from here.

While we published the framework in the white paper — the reason for standardization — there was already a ton of work that was underway with the IAB in terms of pinning down the philosophies behind standardization. The intent of our work was to add more momentum to what the IAB was starting. So once the philosophies are pinned down, then really what’s the roadmap — the actual work that needs to be done — in terms of what areas of retail media need to be standardized? We did that framework based on the input that we were getting from, from clients across the board — high, low, big, small — where they were struggling with retail media in its infancy, because we were all so wildly different. 

Remember digital display back in the late ‘90s, early 2000s? We’re kind of in that same place where there’s so much activity, so much potential, but also so much opportunity for everything to be slightly different — to where it becomes nearly impossible to be able to manage it as a media buyer or as a marketer.

The biggest challenge by far is measurement, and the fact that we’re all doing it a little bit differently. Clients are at this place where they’re struggling to be able to compare us to each other to understand where they are getting the greatest impact on the investment they’re making. And if they can’t even compare us to each other, then how would they ever be able to compare us to all of the other marketing channels that they use? Which is really what we’re hoping standardization will lead to — an ability to get into third-party measurement platforms, so that we can be compared to effectiveness across the marketing funnel.

It’s also interesting that [RMNs] use the same terms, but the terms often mean different things. So how do we define impressions, or ROI, or attributed sales? The fact that we each define those a little bit differently is really interesting.

How far off is the retail media business from forming its own industry association? 

It doesn’t really exist [today]. You can see the need for it. But I think that right now, we are so focused on just trying to be similar to each other. I think that the idea of a trade association is just kind of a big leap. It’s a really good question to ask, especially when you consider the assets that make up a retail media network. There’s data, there’s owned media, there’s measurement capability — things that are unique to us where a trade organization — or a unit within the IAB, which they already have technically stood up — is something that will become more and more important over time.

What do you make of Criteo’s moves to bring unity to a chaotic RMN marketplace?

Criteo made some really smart investments over time, and they’re great at integrating those investments, which not everybody is. The fact that they could actually be the technology support for smaller retail media networks is a really interesting position for them to play in the marketplace. 

There are many others that are entering the marketplace. Look at what The Trade Desk can do. Look at Publicis, which made all of these investments in CitrusAd as well as a lot of data that they’ve acquired over time. 

The question is, how do people feel about using those platforms? Are there any barriers to the industry adopting them? An agency holding company has probably more conflict issues — OMG [Omnicom Media Group] is not going to use Publicis’ stack. That’s one reason why we like The Trade Desk so much, because there’s so much volume going through there. 

As a retail media sector, we are still waiting to see how Google is going to lean in here because they could have a significant play. They’re probably the most prepared to dive right in — and kudos to them for timing the market appropriately.

https://digiday.com/?p=519970

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/albertsons-kristi-argyilan-on-why-now-is-the-time-for-retail-media-networks-to-standardize/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Albertsons’Argyilantechnology
Previous Post

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

Next Post

Meta adds a human element to AI, while others warn it all could be too ‘human like’

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

August 25, 2025
What moving averages say about Genenta Science S.p.A. Depositary Receipt – Stop Loss & Technical Pattern Based Signals – Newser

What Moving Averages Reveal About Genenta Science S.p.A.: Key Stop Loss Strategies and Technical Patterns Uncovered

August 25, 2025
Asking Eric: My partner’s unhealthy lifestyle is killing our relationship – MassLive

How My Partner’s Unhealthy Habits Are Driving a Wedge Between Us

August 25, 2025
Ten upcoming sports stadiums where technology takes to the field – Dezeen

10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

August 25, 2025
WEATHER REPORT: Notre Dame Fighting Irish VS Miami Hurricanes – Yahoo Sports

Epic Showdown Ahead: Notre Dame Fighting Irish Clash with Miami Hurricanes

August 25, 2025
Dengue – World Health Organization (WHO)

Dengue – World Health Organization (WHO)

August 25, 2025
5 Years On, China’s Property Crisis Has No End in Sight – The New York Times

Five Years Later, China’s Property Crisis Shows No Signs of Easing

August 25, 2025
‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

August 25, 2025
State regulators approve sharp health insurance rate increases – Insurance Business America

State Regulators Greenlight Steep Health Insurance Rate Hikes

August 25, 2025
Pols & Politics: Audit finds Mass. government fraudulent spending nearly doubled in Q4 – Boston Herald

Pols & Politics: Audit finds Mass. government fraudulent spending nearly doubled in Q4 – Boston Herald

August 25, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (789)
  • Economy (809)
  • Entertainment (21,688)
  • General (16,662)
  • Health (9,849)
  • Lifestyle (822)
  • News (22,149)
  • People (810)
  • Politics (818)
  • Science (16,020)
  • Sports (21,308)
  • Technology (15,790)
  • World (790)

Recent News

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

August 25, 2025
What moving averages say about Genenta Science S.p.A. Depositary Receipt – Stop Loss & Technical Pattern Based Signals – Newser

What Moving Averages Reveal About Genenta Science S.p.A.: Key Stop Loss Strategies and Technical Patterns Uncovered

August 25, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version