* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 26, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Alibaba Collaborates with Tencent: WeChat Channels, Mini-Programs Can Directly Link to Taobao and Tmall

September 29, 2023
in Technology
Alibaba Collaborates with Tencent: WeChat Channels, Mini-Programs Can Directly Link to Taobao and Tmall
Share on FacebookShare on Twitter

In just over a month, the annual biggest shopping festival, Double 11, is about to begin. Many merchants have already entered the preparation stage in advance. In the past, Double 11 was Alibaba‘s main battlefield, but this year the invisible high wall on the edge of the battlefield is being dismantled, and there is hope that the battlefield will further expand.

Recently, Ali Mama (Alibaba Group’s digital marketing platform) and Tencent Advertising announced their collaboration. Tencent‘s WeChat channels, Moments, and mini-programs will be opened to Taobao and Tmall. Through Ali Mama’s advertising placement, direct redirection can be achieved. Compared to the previous integration of WeChat Moments with Taobao and Tmall in May this year, this collaboration will go even deeper. In addition to optimizing pop-up windows, businesses can now directly redirect advertisements from WeChat channels and mini-programs which are highly valued by merchants.

This means that Taobao has the opportunity to fill the largest gap in traffic, while Tencent can also leverage the e-commerce giant to enhance its commercial imagination space.

In the decades-long commercial evolution of China’s internet, Alibaba and Tencent have already formed their own systems, keeping each other’s businesses separated by high walls. However, with the arrival of China’s internet anti-monopoly storm and the background of the Ministry of Industry and Information Technology requiring ‘interconnection,’ the giants are gradually breaking the ice between them.

From the first collaboration between Alibaba and Tencent last year, to achieving direct conversion during this year’s 618 period, the link capabilities of both parties have gradually improved through continuous exploration. Ali Mama also felt the high-quality traffic territory of Tencent during the cooperation process.

Nowadays, the external competitive environment has become increasingly complex, which has somewhat eased the tensions between Alibaba and Tencent. On one hand, Alibaba needs to deal with the e-commerce battle brought by emerging competitors such as Pinduoduo, JD.com, Douyin, and Kuaishou. On the other hand, Tencent‘s advertising, gaming, cloud services, and other businesses also need to find stronger growth points.

This year, Taotian Group has defined three major strategies: ‘user first, ecological prosperity, and technology-driven.’ While actively expanding user engagement, they are also introducing more merchant ecosystems. Data provided by Alibaba shows that in the past year, Taobao and Tmall have added over 5 million new merchants.

SEE ALSO: Tencent’s WeChat Supports Ads in Moments Linking to Alibaba’s Tmall

In fact, the increasing cost of traffic is a major challenge for the entire e-commerce industry, and Tencent happens to be able to provide a supply of traffic. Alibaba‘s subsidiary, Ali Mama, has recognized Tencent‘s irreplaceability in two aspects: China’s largest internet user base, which can reach all consumers on a daily basis; and the importance of social media, short videos, news and other scenarios that cannot be ignored. This will help Taobao and Tmall acquire traffic more accurately at lower costs and leverage Tencent‘s massive user value.

The beneficiary is not only Alibaba, but for Tencent Advertising, cooperation is also an important opportunity to expand revenue. Tencent‘s latest financial report for the second quarter of 2023 shows that video channel advertising revenue exceeded 3 billion yuan ($0.4 billion) in that quarter, accounting for 12% of Tencent‘s advertising revenue. In the future, Tencent plans to gradually increase the proportion of WeChat Channels’ advertising and convert it into more income. As a ‘hot chicken’ under the group, the deep cooperation between video channels and Ali Mama also aligns with this strategy.

From the case studies presented at the press conference, it can be seen that due to improved data flow and conversion efficiency, leading businesses in the food category are able to achieve a CPC (cost per click) of 1 yuan (approximatly $0.1) for acquiring customers, with a cost of around 5 yuan (approximatly $0.7) per customer visit. As a reference, a small home appliance business revealed to Interface News reporters that their CPC is 3 yuan (approximatly $0.4), while those targeting higher-end customers may reach 4 or 5 yuan.

But breaking the ice and even joining hands between giants is not an easy task. Taking the cooperation between Ali Mama UD and Tencent Advertising as an example, in order to provide a smooth user experience for C-end users and establish a more efficient delivery process, it took several months for both parties to reach an agreement on subsidy algorithms alone. This involved not only data from both sides but also departments such as finance, legal affairs, taxation, etc.

Federated learning (a machine learning framework) took more than a year to develop. Previously, the media and e-commerce platforms were unable to interact with each other. Now, both Alibaba and Tencent have put forward their respective user group characteristics, achieved individual modeling, and learned from each other’s features while ensuring data compliance. The ultimate goal is to solve the problems of data fragmentation and data silos. The challenge lies in guaranteeing the privacy of their own data while achieving data sharing.

The follow-up cooperation between both parties will further integrate in terms of complementing each other’s crowds and jointly building systems, to meet the different business objectives of merchants in three major operating centers: stores, live streaming, and content. In addition, both parties will jointly launch the ‘Double 11 Super Explosion Plan’, investing billions of yuan in subsidies and multiple benefits to achieve the promotional goals of attracting traffic to stores, completing purchases, and driving traffic through live streaming.

What can be seen is that, unlike the initial forced ‘breaking of the ice’, this cooperation between Alibaba and Tencent carries a sense of proactive embrace. However, how many opportunities there will be in the future still depends on the validation effect of this year’s Double 11.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Pandaily – https://pandaily.com/alibaba-collaborates-with-tencent-wechat-channels-mini-programs-can-directly-link-to-taobao-and-tmall/

Tags: alibabacollaboratestechnology
Previous Post

Xiaomi Redmi Note 13 Pro Series Phones on Sale Today

Next Post

Sharna Burgess: I ‘couldn’t be alone in a room’ with ‘difficult’ Jesse Metcalfe while filming ‘DWTS’

Foraging activity by an ecosystem engineer, the superb lyrebird, ‘farms’ its invertebrate prey – besjournals

How the Superb Lyrebird Ingeniously ‘Farms’ Its Invertebrate Prey Through Foraging

July 26, 2025
AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

July 26, 2025
Our new book on ideological threats to science – Why Evolution Is True

Unveiling the Hidden Ideological Threats Challenging Evolutionary Science

July 26, 2025

When Veganism Goes to Extremes: Inside the Rise of an Intense Lifestyle

July 26, 2025
The Semi-Fictional Book That Transformed the Culinary World – The New Yorker

The Semi-Fictional Book That Transformed the Culinary World – The New Yorker

July 26, 2025
The economy is continuing to grow, Jack Ablin says – Fox Business

The Economy Keeps Expanding, Says Jack Ablin

July 26, 2025
Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

July 26, 2025
Wellpoint-IBIS Health Clinical Trial – Mass Retirees Association

Wellpoint-IBIS Health Clinical Trial Empowers Mass Retirees for Better Care

July 26, 2025
Disgraced former US Rep. George Santos reports to NJ federal prison to serve 7-year fraud sentence – CNN

Disgraced Former Rep. George Santos Starts 7-Year Prison Sentence in New Jersey

July 26, 2025
Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

July 25, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (739)
  • Economy (763)
  • Entertainment (21,644)
  • General (16,111)
  • Health (9,801)
  • Lifestyle (771)
  • News (22,149)
  • People (765)
  • Politics (772)
  • Science (15,978)
  • Sports (21,260)
  • Technology (15,745)
  • World (746)

Recent News

Foraging activity by an ecosystem engineer, the superb lyrebird, ‘farms’ its invertebrate prey – besjournals

How the Superb Lyrebird Ingeniously ‘Farms’ Its Invertebrate Prey Through Foraging

July 26, 2025
AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

July 26, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version