* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, September 14, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Chrome cookies reprieved amid Google Privacy Sandbox changes

July 23, 2024
in Technology
Chrome cookies reprieved amid Google Privacy Sandbox changes
Share on FacebookShare on Twitter

Google abruptly changes tack on third-party cookies in its Chrome web browser, cancelling plans to deprecate them in favour of an unspecified ‘new experience’ for users


Alex Scroxton

By

Alex Scroxton,
Security Editor

Published: 23 Jul 2024 16:15

Google has dramatically changed course on its proposals to deprecate third-party cookies in its Chrome web browser in favour of a “new experience” that it claims will enable people to make an “informed choice” about their web privacy.

The changes, which mirror those made already in the Firefox and Safari browsers, would have been due to roll out in the near future after a series of delays dating back years.

Many of these delays arose as Google sought to allay the concerns of online marketers and the UK’s Competition and Markets Authority (CMA), which had argued that eliminating third-party cookies would concentrate online ad spend in Google’s hands, damage competition and harm consumers.

In a blog post, Anthony Chavez, Google vice-president of Privacy Sandbox, said the project had been developed with the goal of finding services that meaningfully elevate online privacy while preserving the ad-supported web, supporting a vibrant ecosystem of online publishers, connecting businesses with users and offering free access to content.

“Throughout this process, we’ve received feedback from a wide variety of stakeholders, including regulators like the UK’s CMA and Information Commissioner’s Office (ICO), publishers, web developers and standards groups, civil society, and participants in the advertising industry,” he said.

“This feedback has helped us craft solutions that aim to support a competitive and thriving marketplace that works for publishers and advertisers, and encourage the adoption of privacy-enhancing technologies.

“Early testing from ad tech companies, including Google, has indicated that the Privacy Sandbox APIs have the potential to achieve these outcomes,” he continued. “We expect that overall performance using Privacy Sandbox APIs will improve over time as industry adoption increases.

“At the same time, we recognise this transition requires significant work by many participants, and will have an impact on publishers, advertisers and everyone involved in online advertising.

“In light of this, we are proposing an updated approach that elevates user choice,” said Chavez. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We’re discussing this new path with regulators, and will engage with the industry as we roll this out.”

He went on to state that Google remains committed to making the Privacy Sandbox APIs available and supported to further improve privacy and utility, and committed to offering additional privacy controls, such as introducing IP protection into Chrome’s Incognito mode.

James Rosewell, co-founder of Movement for an Open Web, the organisation that brought the complaint that kicked off the CMA’s initial investigation, hailed a “clear admission by Google” that its plan to “enclose” the Open Web was failing.

“Their goal was to remove the interoperability that enabled businesses to work together without interference from monopolists, but a combination of regulatory and industry pressure has put paid to that,” he said. 

“We’ve long called for Privacy Sandbox to be allowed to compete on its merits,” said Rosewell. “If advertisers prefer its approach, and consumers value the alleged privacy benefits, then it will be universally adopted. What wasn’t acceptable was for a solution like this to be forced on the market whilst removing any alternative choices.”

Rosewell said that Movement for an Open Web would be keeping a close eye on developments going forward, saying it was important for the choice Google does eventually offer Chrome users to be truly informed, unbiased and applicable equally to Google’s properties and those of others.

He warned there was nothing in Google’s announcement that stopped it from revisiting the now-abandoned proposals, and regulators would need to work hard to make sure that Google is legally compelled to guarantee interoperability in perpetuity. 

“Movement for an Open Web started this process in September 2020,” said Rosewell. “It’s now clear regulators are having an impact and they’re only just turning their attention to Apple and Google’s wider product range. After all, Google and Apple work as one company where Google pay Apple $20bn per year, and Apple receive 36% of search revenue. That unholy relationship needs to be unwound.”

CMA swings into action

The CMA, which intervened in the past over concerns Privacy Sandbox would distort competition, said it needed to carefully consider Google’s new proposals, and would be working closely with the ICO on this.

A spokesperson for the regulator said it would welcome views on the revised approach, including on potential implications for both consumers and markets, and is calling on interested parties to have their say in a refreshed consultation process, which will run until 12 August 2024.

Meanwhile, ICO deputy commissioner Stephen Bonner expressed disappointment at the changes.

“From the start of Google’s Sandbox project in 2019, it has been our view that blocking third-party cookies would be a positive step for consumers,” he said.

“Our ambition to support the creation of a more privacy-friendly internet continues. Despite Google’s decision, we continue to encourage the digital advertising industry to move to more private alternatives to third-party cookies, and not to resort to more opaque forms of tracking.

“We will monitor how the industry responds and consider regulatory action where systemic non-compliance is identified for all companies including Google,” said Bonner.

Read more on Privacy and data protection


Google killed third-party cookies: What’s next?

ChristineCampbell

By: Christine Campbell


The death of third-party cookies: What marketers need to know

SeanKerner

By: Sean Kerner


Google delays third-party ‘Cookiepocalypse’ until 2025

DonFluckinger

By: Don Fluckinger


Open Rights Group accuses LiveRamp of ‘unlawful’ data processing

SebastianKlovig Skelton

By: Sebastian Klovig Skelton

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Computer Weekly – https://www.computerweekly.com/news/366596475/Chrome-cookies-reprieved-amid-Google-Privacy-Sandbox-changes

Tags: ChromeCookiestechnology
Previous Post

Enhancing mobile app security with behaviour-based biometrics

Next Post

Innovations to power secure-by-design development

Transgender student who challenged Idaho sports ban drops lawsuit – KTVB

Transgender student who challenged Idaho sports ban drops lawsuit – KTVB

September 14, 2025
Ricky Hatton, former world boxing champion, found dead in his home at age 46 – cbsnews.com

Heartbreaking News: Former World Boxing Champion Ricky Hatton Dies at 46

September 14, 2025
US, Chinese officials hold talks in Spain on trade irritants, TikTok deadline – Reuters

US and Chinese Officials Convene in Spain to Resolve Trade Disputes and Address TikTok Deadline

September 14, 2025
Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

September 14, 2025
What’s Happening in Health: Kids & Mental Health Town Hall – WKRC

Inside the Kids & Mental Health Town Hall: Key Insights You Can’t Miss

September 14, 2025
Texas A&M University fires professor amid backlash, political pressure over use of gender identity in children’s literature class – cbsnews.com

Texas A&M University Fires Professor Following Heated Debate Over Gender Identity in Children’s Literature Class

September 14, 2025
Have you gotten this year’s COVID vaccine? – Live Science

Is It Time for Your COVID Vaccine This Year?

September 14, 2025
Medra Launches Continuous Science Platform to Power the Scientific Frontier – AI Insider

Medra Unveils Groundbreaking Continuous Science Platform to Transform the Future of Research

September 14, 2025
Experts Share Lifestyle Tips to Help Lower High Cholesterol – yahoo.com

Expert-Approved Lifestyle Tips to Naturally Lower High Cholesterol

September 14, 2025
Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

September 14, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (819)
  • Economy (839)
  • Entertainment (21,717)
  • General (17,032)
  • Health (9,883)
  • Lifestyle (854)
  • News (22,149)
  • People (842)
  • Politics (848)
  • Science (16,049)
  • Sports (21,340)
  • Technology (15,821)
  • World (822)

Recent News

Transgender student who challenged Idaho sports ban drops lawsuit – KTVB

Transgender student who challenged Idaho sports ban drops lawsuit – KTVB

September 14, 2025
Ricky Hatton, former world boxing champion, found dead in his home at age 46 – cbsnews.com

Heartbreaking News: Former World Boxing Champion Ricky Hatton Dies at 46

September 14, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version