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    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

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    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

    Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

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Digiday Podcast at Cannes: Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones

June 22, 2024
in Technology
Digiday Podcast at Cannes: Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
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By Kimeko McCoy  •  June 21, 2024  •

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Subscribe: Apple Podcasts • Stitcher • Spotify

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks. 

“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.

As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart’s beefed-up retail media offering, presence at Cannes, and more.

https://digiday.com/?p=548468

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/digiday-podcast-at-cannes-inside-instacarts-plans-to-make-every-surface-shoppable-with-cmo-laura-jones/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

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