* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, July 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

March 22, 2024
in Technology
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
Share on FacebookShare on Twitter

By Julia Tabisz  •  March 22, 2024  •  4 min read  •

Ivy Liu

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

TikTok’s seemingly had a rough few months. Marketers are making contingency plans as the platform faces a ban in the U.S. (again). Meanwhile, TikTok lost U.S. users for the first time in Q4, according to a report from Business Insider. (Data.ai reported that its average monthly users age 18 to 24 in the U.S. fell by almost 9% between 2022 and 2023.)

But none of this is affecting how much brands and retailers are spending on marketing on the platform — at least not yet. This is according to a survey of brand and retailer professionals conducted in the first quarter of 2024 by Digiday+ Research. In fact, the survey found that brands’ and retailers’ marketing spend on TikTok is actually growing.

Digiday’s survey found that, overall, nearly three-quarters of brands and retailers are on TikTok. Seventy-three percent of brand and retailer pros said their companies currently use TikTok, putting the platform in third place compared with other social marketing channels, behind Meta siblings Instagram and Facebook. Brand usage of Meta’s platforms is over 90%, according to Digiday’s survey.

Digiday’s survey also found that engagement is far and away brands’ and retailers’ main measurement of success on TikTok — which is a different look, compared with Facebook and Instagram, where brands measure success with sales. Forty-one percent of brand and retailer pros said engagement is the main measurement of success for their marketing efforts on TikTok, making it the No. 1 measurement for the platform among brands.

Engagement’s top spot on TikTok isn’t really a surprise, considering how the social platform works. But it’s worth noting that the second-place spot went to commerce and sales, according to Digiday’s survey. More than a quarter of brand and retailer pros (27%) said that commerce or sales is their main measurement of success on TikTok.

This datapoint is noteworthy because of its likely connection to the launch of TikTok Shop this past fall. Already in Q3 of last year, a Digiday survey found that more brands were putting marketing spend toward TikTok. And heading into the holiday season, 59% of brand pros said the platform would grow more important to their end-of-year marketing plans. Brands’ and retailers’ emphasis on TikTok-driven commerce and sales will be worth watching, because it’s a potential indication that they’re utilizing TikTok Shop as part of their marketing strategies.

Regardless of brands’ and retailers’ interest in TikTok Shop, Digiday’s survey found that this group’s marketing spend on TikTok is growing. In the last year, the percentage of brand and retailer pros who said their companies spend at least a very small portion of their marketing budget on the platform has grown from just over half (54%) in Q1 2023 to more than three-quarters (79%) in Q1 2024. (The majority of that growth happened by Q3 of last year, when 78% of brand and retailer pros said their companies spent at least a little on TikTok marketing, bringing us back around to the launch of TikTok Shop.)

Notably, the percentage of brands and retailers spending a lot on TikTok marketing has been trending upward. In Q3 2022, just 7% of brand and retailer pros told Digiday their companies spent a large or very large portion of their marketing budget on TikTok. That percentage rose to 12% in Q1 2023, and rose again to 17% in Q3 2023 before hitting 29% in Q1 of this year.

Breaking that data down a bit further, the percentage of brands and retailers who spend a large portion of their marketing budget on TikTok has been growing steadily for the last year. Nineteen percent of brand and retailer pros said in Q1 2024 that their companies spend a large amount on TikTok marketing, up from 13% in Q3 2023 and 6% in Q1 2023. Meanwhile, the percentage of brands and retailers who put a very large portion of their marketing budget toward TikTok saw significant growth in just the last six months. Four percent of brand and retailer pros said in Q3 2023 that their companies spent a very large portion of their marketing budget on the platform, compared with 10% who said the same in Q1 2024.

Interestingly though, despite the growth in brand and retailer spending on TikTok, Digiday’s survey found that the platform doesn’t rank very high when it comes to driving conversions or branding. Fewer than a quarter of brand and retailer pros (22%) told Digiday that TikTok is the social channel that is best for driving conversions, putting TikTok in third place in this category, behind No. 1 Instagram and No. 2 Facebook. For context, first-place Instagram came in at 41%.

Even fewer brand and retailer pros said TikTok is the best social platform for branding. Just 16% of brands and retailers chose TikTok as their top choice for branding. TikTok does come in second place here, but significantly behind Instagram, which holds the top spot with 55% of brand and retailer pros saying it’s the best social platform for branding. Facebook and YouTube came in behind TikTok, both at 12%.

https://digiday.com/?p=538839

Best Western overhauls its data ahead of a cookie-less future

March 22, 2024  •  4 min read

As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western’s parent company, has spent the last eight months in her new role doing.

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa

March 21, 2024  •  10 min read

The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. 

Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold

March 21, 2024  •  5 min read

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/digiday-research-deep-dive-tiktok-is-getting-even-more-marketing-spend-from-brands-and-retailers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: DigidayResearchtechnology
Previous Post

Los riesgos y beneficios de la inteligencia artificial protagonizaron la conferencia Shoptalk

Next Post

Dentsu’s incoming data, tech chief discusses how generative AI could shape the future

Multiple hunting displays in wild broadclub cuttlefish – How – 2025 – Ecology – ESA Journals

Mind-Blowing Hunting Tactics Uncovered in Wild Broadclub Cuttlefish

July 3, 2025
The Catholic Church believes in science. That good Christians must be anti-science is a myth. – National Catholic Reporter

How the Catholic Church Embraces Science: Debunking the Myth That Faith and Facts Clash

July 3, 2025
Making Europe a global leader in life sciences – European Commission

Unlocking Europe’s Potential: How to Become a Global Leader in Life Sciences

July 3, 2025
Solenn Heussaff is the cover star of a local lifestyle magazine – GMA Network

Solenn Heussaff is the cover star of a local lifestyle magazine – GMA Network

July 3, 2025
NWSL to take June break for ’26 men’s World Cup – ESPN

NWSL to Pause Season in June Ahead of 2026 Men’s World Cup Excitement

July 3, 2025
Russia’s economy just flashed warning signs about manufacturing and employment – Business Insider

Russia’s Economy Sends Alarming Signals in Manufacturing and Employment

July 3, 2025
Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

July 3, 2025
Registered nurse explains reasoning for health care workers strike against WellSpan Health – WGAL

Registered nurse explains reasoning for health care workers strike against WellSpan Health – WGAL

July 3, 2025
Judge blocks Trump asylum ban at southern border, says he exceeded authority – NBC News

Judge blocks Trump asylum ban at southern border, says he exceeded authority – NBC News

July 3, 2025

Stellantis Revives SRT: High-Performance Street and Racing Division Makes a Triumphant Return

July 3, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (703)
  • Economy (729)
  • Entertainment (21,617)
  • General (15,690)
  • Health (9,768)
  • Lifestyle (733)
  • News (22,149)
  • People (729)
  • Politics (736)
  • Science (15,947)
  • Sports (21,226)
  • Technology (15,712)
  • World (709)

Recent News

Multiple hunting displays in wild broadclub cuttlefish – How – 2025 – Ecology – ESA Journals

Mind-Blowing Hunting Tactics Uncovered in Wild Broadclub Cuttlefish

July 3, 2025
The Catholic Church believes in science. That good Christians must be anti-science is a myth. – National Catholic Reporter

How the Catholic Church Embraces Science: Debunking the Myth That Faith and Facts Clash

July 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version