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Drunk Elephant y Lululemon detrás de los productos favoritos de los compradores en 2023, según LTK

February 11, 2024
in Technology
Drunk Elephant y Lululemon detrás de los productos favoritos de los compradores en 2023, según LTK
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By Tatiana Pile  •  8 Febrero 2024  •  3 min read  •

Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.

Con la marca de belleza Drunk Elephant y la marca de ropa deportiva Lululemon dominando repetidamente el ciclo de viralidad de TikTok el año pasado, no es sorpresa que las marcas hayan sido nombradas entre las favoritas de los compradores de LTK en 2023, según la plataforma de comercio de creadores antes conocida como ‘Like To Know It’.

El 1 de febrero, LTK presentó su quinta edición anual de los Premios a los Más Amados, que destaca y clasifica las más de 7.000 marcas y productos que mejor resonaron entre los compradores y creadores de la popular aplicación. Las categorías premiadas incluyen los mejores productos de moda, belleza, hogar, familia, zapatos y vaqueros, entre otros. Los ganadores de los premios anuales de LTK se basan en sus datos patentados LTK Benchmark, que tienen en cuenta el comportamiento y los patrones de compra de los más de 40 millones de usuarios activos mensuales de LTK.

“Estamos inmensamente orgullosos de los productos más queridos del año de LTK, ya que representan la voz y la elección tanto de los creadores como de los compradores. Estos productos fueron más allá de un simple momento viral; reflejan el amor de los consumidores por los productos destacados y la alegría de descubrir productos de sus creadores favoritos”, Ally Anderson, directora de estrategia e Insights de LTK.

En 2023, los creadores de LTK generaron más de $4.000 millones de dólares en ventas a través de la aplicación. Los creadores publicaron uno de los productos más querido en la aplicación cada seis minutos, mientras que los compradores adquirieron los productos más queridos cada cuatro minutos. Los favoritos de los compradores de LTK de 2023 incluyen el pantalón de tiro alto Align de Lululemon, las gotas D-Bronzi Sunshine Drops de Drunk Elephant, el pantalón a medida A&F Sloane de Abercrombie y el vaso Stanley The Quencher H2.0 FlowState. También han sido premiados el bálsamo Lip Butter de Summer Fridays, las zapatillas Samba OG de Adidas, los vaqueros Riley Straight Crop Jeans de Agolde y el minivestido Hot Shot Mini Dress de FP Movement, este último uno de los artículos más apreciados por la generación Z.

LTK obtiene sus ingresos a través de medios de pago, enlaces de afiliados y campañas de influencers. En diciembre, LTK anunció la puesta en marcha de una nueva iniciativa, LTK Match.AI, destinada a ayudar a sus marcas asociadas a identificar y seleccionar más fácilmente socios creadores adecuados. Además, según la empresa, la herramienta de IA también ayudará a los creadores mejorando su visibilidad entre las marcas y su potencial de ingresos.

https://digiday.com/?p=534495

Los Agentes Latinos del Cambio: el verdadero poder del marketing está en la diversidad de sus estrategas

8 Febrero 2024  •  7 min read

Suscríbete al newsletter de Digiday en Español aquí para recibir las últimas noticias sobre el sector de marcas y la industria del marketing. El 2024 se ha convertido para las grandes marcas en una oportunidad para explorar la creciente audiencia hispana en varios ámbitos, incluido por su puesto el deporte. Proximamente, TelevisaUnivision hará su debut […]

Cómo Taylor Swift le dio esplendor a los planes de los anunciantes en el Super Bowl

7 Febrero 2024  •  6 min read

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Es hora de una lección de historia de la publicidad en el Super Bowl: las salas de guerra de las redes sociales, los hashtags futbolísticos, los memes y los teasers online para anuncios de televisión han tenido sus […]

New Balance estrena canal de reventa de la marca

5 Febrero 2024  •  5 min read

Suscríbete al newsletter de Digiday en Español aquí para recibir las últimas noticias sobre el sector de marcas y la industria del marketing. Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. New Balance se une por fin al resto de la industria del calzado deportivo en la reventa. […]

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