* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, June 4, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    California Mid-State Fair announces entertainment lineups for Frontier and Mission stages – KSBY News

    Exciting Entertainment Lineup Unveiled for California Mid-State Fair’s Frontier and Mission Stages!

    Spotify & OpenAI: Will Gen AI ‘Hollow Out’ Entertainment? – Technology Magazine

    Will Generative AI Transform the Future of Entertainment

    Author Richard Russo Will Speak At Sandwich Town Hall – CapeNews.net

    Join Us for an Inspiring Evening with Author Richard Russo at Sandwich Town Hall!

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Salem’s Harborwalk Garden Cultivates Community with Entertainment, Food, and Events – 105.7 WROR

    Discover the Vibrant Community Spirit at Salem’s Harborwalk Garden: A Hub for Entertainment, Food, and Fun!

    Entertainment-Focused Narrative and Culture Change Practice – New America

    Transforming Culture Through Engaging Entertainment Narratives

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    When fiction becomes fact: 3 pieces of modern technology inspired by Star Trek – Redshirts Always Die

    From Screen to Reality: 3 Modern Technologies Inspired by Star Trek

    The Isfahan Center for Nuclear Technology – UCF, ZPP, and IRR10 – Alma Research and Education Center

    Exploring the Isfahan Center for Nuclear Technology: Innovations and Insights from UCF, ZPP, and IRR10

    Inside the tedious effort to tally AI’s energy appetite – MIT Technology Review

    Inside the tedious effort to tally AI’s energy appetite – MIT Technology Review

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    AI for lawyers: Win back your time using technology – nationaljurist.com

    Reclaim Your Time: How AI is Transforming the Legal Profession

    Prosecutors accuse men of exporting U.S. military technology to China – Milwaukee Journal Sentinel

    Men Charged with Illegally Exporting U.S. Military Technology to China

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    California Mid-State Fair announces entertainment lineups for Frontier and Mission stages – KSBY News

    Exciting Entertainment Lineup Unveiled for California Mid-State Fair’s Frontier and Mission Stages!

    Spotify & OpenAI: Will Gen AI ‘Hollow Out’ Entertainment? – Technology Magazine

    Will Generative AI Transform the Future of Entertainment

    Author Richard Russo Will Speak At Sandwich Town Hall – CapeNews.net

    Join Us for an Inspiring Evening with Author Richard Russo at Sandwich Town Hall!

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Entertainment Partners Acquires CASHét, Digital Payments Vendor for Productions – Variety

    Salem’s Harborwalk Garden Cultivates Community with Entertainment, Food, and Events – 105.7 WROR

    Discover the Vibrant Community Spirit at Salem’s Harborwalk Garden: A Hub for Entertainment, Food, and Fun!

    Entertainment-Focused Narrative and Culture Change Practice – New America

    Transforming Culture Through Engaging Entertainment Narratives

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    When fiction becomes fact: 3 pieces of modern technology inspired by Star Trek – Redshirts Always Die

    From Screen to Reality: 3 Modern Technologies Inspired by Star Trek

    The Isfahan Center for Nuclear Technology – UCF, ZPP, and IRR10 – Alma Research and Education Center

    Exploring the Isfahan Center for Nuclear Technology: Innovations and Insights from UCF, ZPP, and IRR10

    Inside the tedious effort to tally AI’s energy appetite – MIT Technology Review

    Inside the tedious effort to tally AI’s energy appetite – MIT Technology Review

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    Finland Set to Lead EU Quantum Technology Defense Project – IoT World Today

    AI for lawyers: Win back your time using technology – nationaljurist.com

    Reclaim Your Time: How AI is Transforming the Legal Profession

    Prosecutors accuse men of exporting U.S. military technology to China – Milwaukee Journal Sentinel

    Men Charged with Illegally Exporting U.S. Military Technology to China

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Establishing niche authority: leveraging strategic content as a key differentiator

October 18, 2023
in Technology
Establishing niche authority: leveraging strategic content as a key differentiator
Share on FacebookShare on Twitter

Establishing niche authority: leveraging strategic content as a key differentiator

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing.

Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. Such as E-E-A-T update (expertise, experience, authority, and trustworthiness) and last month’s Google Helpful Content Update which either rewarded or downgraded websites based on the quality and helpfulness of their content.

With this in mind, we speak to some industry experts and growing businesses to understand how they use content to build authority in their industry.

Create guides with statistics

“For a new or existing brand, it is always helpful to add blog posts and guides to their website,” explains Richard Allan, co-founder of energy startup, Warmable.

“Having lots of content shows that you have substance and a website with 50 pages and posts is likely to outrank a site with just 5 or 10.”

However, making this content statistic driven and honing in on real things that people are looking for is a very good way to gain authority.

“So rather than adding the top 10 tips for this or how to save money on that, consider phrases such as these below and be sure to add key statistics high up the page and in the meta-data to make it stand out in the SERPs.”

What percentage of people use ….
What is the number of people that …
How many people do / do not ….
How much money can be saved by …
How many people in the US/UK are …
How much is this (name) industry worth?
How many people in the US use …

“A lot of users and indeed journalists are looking for that killer statistic, so you need to be able to show it very early and clearly and have it backed up by a strong source.”

“You will also find that this helps with natural link building because if you rank top for a good phrase or statistical-based question, a journalist will naturally link to you and very often they just take one of the first sources that they see on Google as fact. You would be surprised how many simple and quality links you could generate.”

The layout of the content is key

“How you present your content is very important,” explains Justine Gray of content platform, Trending Impact. 

To be truly educational, authoritative and informative, you have to make the content very palatable and easy to digest. This can be as simple as adding key bullet points in the beginning of the piece of content to give an overview, using short paragraphs to make clear points and using graphs or images with data to make it stand out. Importantly, you need to get into the information early on and avoid waffling for the sake of increasing the word count.

“A nice feature to organise your text includes using accordion tabs for FAQs, dropdown menus and clickable tabs at the top of the page that take you straight to the desired section,” says Gray.

Use people and use authority figures

Google has added more weighting to the use of authors, guest writers and real expertise behind any guides or blog posts.

With reference to the recent Google Helpful Content Update, webmasters will gain greater authority from having a real face or team member clearly stated as the author on a piece of content, including landing pages and blog posts. 

Saying things such as ‘reviewed by’ and ‘edited by’ will add a lot of credibility, especially if it has a bio which includes relevant qualifications or suggests years of experience – and this is perfect for medical and financial industries. 

Additionally, authors can add their Linkedin and Twitter profile to their bio for added effect.

“We have found that using guest writers who are experts in their fields adds great value,” explains Dr Max Linden, founder of The Hawker Online. “Finding people who run companies, have followers or like putting themselves out there is a good place to start.

“Not only is guest and expertly contributed content more insightful and personable, but you can share it on your social network and theirs too to maximize reach.”

Don’t just use text, use video

“As we all know today, content is not just textual but highly visual,” informs Dean Benzaken, co-founder of Techvolutionary.

“With the help of AI, there are a lot of ways to take your existing content and quickly turn it into voice notes that people can click and hear on the page.”

In addition, videos add great value to any piece of content, and you have some superb tools to help you facilitate this today. So, if you have a long video, you can use Opus to break it down into 10 smaller videos with captions included, or you can use Synthesia to create an AI avatar to auto-generate the text. The opportunities are vast to make your content standout and to create authority in your space.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SearchEngineWatch – https://www.searchenginewatch.com/2023/10/17/establishing-niche-authority-leveraging-strategic-content-as-a-key-differentiator/

Tags: Establishingnichetechnology
Previous Post

Kalvin Phillips is best option to play alongside Declan Rice with England, says Gareth Southgate

Next Post

5′ Animatronic Werewolf

Ecological crisis in Brazil’s Pantanal fuels human-jaguar conflict – Mongabay

Rising Tensions: How Brazil’s Pantanal Ecological Crisis is Igniting Human-Jaguar Conflicts

June 4, 2025
Why you’re catching the ‘ick’ so easily, according to science – Fast Company

Unpacking the ‘Ick’: The Science Behind Why We Fall Out of Attraction So Easily

June 4, 2025
Science Perspectives to Inform the ICJ Advisory Opinion on Climate Change – SDG Knowledge Hub

Science Perspectives to Inform the ICJ Advisory Opinion on Climate Change – SDG Knowledge Hub

June 4, 2025
My company transferred me from Chicago to London. Here’s how my lifestyle and the work culture compare. – Business Insider

My company transferred me from Chicago to London. Here’s how my lifestyle and the work culture compare. – Business Insider

June 4, 2025
Nvidia reclaims crown as world’s most valuable company as $1 trillion rally continues – Yahoo Finance

Nvidia reclaims crown as world’s most valuable company as $1 trillion rally continues – Yahoo Finance

June 4, 2025
Americans Are Worried About These 3 Aspects of the Economy — Should They Be? – MSN

Are Americans Right to Worry? Unpacking 3 Key Economic Concerns

June 4, 2025
California Mid-State Fair announces entertainment lineups for Frontier and Mission stages – KSBY News

Exciting Entertainment Lineup Unveiled for California Mid-State Fair’s Frontier and Mission Stages!

June 4, 2025
Altera Digital Health Collaborates With MCAG Amid $2.8B Blue Cross Blue Shield Provider Settlement – Business Wire

Altera Digital Health Teams Up with MCAG Following Major $2.8B Blue Cross Blue Shield Settlement

June 4, 2025
Appeals court upholds New York’s Reproductive Health Act – Spectrum News

Victory for Women’s Rights: Appeals Court Affirms New York’s Reproductive Health Act

June 4, 2025
When fiction becomes fact: 3 pieces of modern technology inspired by Star Trek – Redshirts Always Die

From Screen to Reality: 3 Modern Technologies Inspired by Star Trek

June 4, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (666)
  • Economy (680)
  • Entertainment (21,586)
  • General (15,261)
  • Health (9,722)
  • Lifestyle (683)
  • News (22,149)
  • People (681)
  • Politics (689)
  • Science (15,900)
  • Sports (21,184)
  • Technology (15,666)
  • World (667)

Recent News

Ecological crisis in Brazil’s Pantanal fuels human-jaguar conflict – Mongabay

Rising Tensions: How Brazil’s Pantanal Ecological Crisis is Igniting Human-Jaguar Conflicts

June 4, 2025
Why you’re catching the ‘ick’ so easily, according to science – Fast Company

Unpacking the ‘Ick’: The Science Behind Why We Fall Out of Attraction So Easily

June 4, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version