* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, October 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

FaZe Clan acquired by GameSquare

October 21, 2023
in Technology
FaZe Clan acquired by GameSquare
Share on FacebookShare on Twitter

FaZe Clan’s billion-dollar journey has taken an unexpected — but perhaps inevitable — turn. Burned by controversy and facing a collapsing share price, the embattled North American esports team has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones.

As of today, October 20, the acquisition has been unanimously approved by both companies’ boards. It’s expected to close in Q4 2023, pending shareholder approval. The all-stock transaction merges FaZe and GameSquare into one company, with FaZe stock accounting for approximately 45 percent of the firm’s ownership. If the deal were to close at the companies’ current combined market capitalization of about $35.7 million, it would value FaZe Clan at roughly $16 million.

GameSquare — also a publicly traded firm — is an esports holding company, with ample business units designed to help capture brands’ attention and marketing budgets, such as Stream Hatchet and Ninja Labs. By acquiring FaZe, GameSquare is looking to bolster its connections with the competitive gaming audience by taking ownership of one of esports’ oldest and most recognizable pieces of intellectual property. 

“The reality is, we’re a micro-cap, and we think we can get a rerating, and this thing could move quickly,” said GameSquare CEO (and former FaZe Clan CFO) Justin Kenna. “So, by the time the deal closes, that could be materially different. It’s all-stock; it’s relative.”

An opportunity to strike

The deal marks the end of a hellacious chapter for Faze Clan. It started when the esports organization went public in July 2022 after being valued at $400 million last May. From there, chaos ensued. Over the summer, the organization found itself mired in numerous accusations of sexism and homophobia; its share price has plummeted to $0.18, following an August 2022 high of $24.69; the company laid off roughly 40 percent of its staff in May; and former CEO Lee Trink parted ways with FaZe on September 13, among other negative events.

Despite all these issues, FaZe Clan still holds a considerable amount of value in esports. For better or worse, FaZe’s massive following — a total of 260 million across social channels, according to the data platform GEEIQ — is arguably one of the most passionate in the space. With this in mind, it’s not hard to think why a savvy business might view Faze’s depressed share price as an irresistible opportunity, regardless of the inherent risks. 

“FaZe Clan is, to me, the only truly globally recognized brand in gaming,” Kenna said. “And so it brings a huge audience, and I think it brings a huge amount of opportunity.”

The proof’s in the pudding — GameSquare wasn’t the only esports company to have taken a look at FaZe in 2023. Earlier this year, Sports Business Journal reported that both GameSquare and the Canadian gaming company Enthusiast Gaming were circling FaZe with an eye towards a potential acquisition. Even prior to that reporting, however, executives at Enthusiast had soured on the potential deal, viewing FaZe as too esports-focused to fit into Enthusiast’s broader casual gaming portfolio.

“If we had billions of dollars, we wouldn’t buy FaZe Clan, because that’s not the direction we want to go,” said an Enthusiast Gaming executive, speaking to Digiday on condition of anonymity due to the sensitivity of the ongoing negotiations. “I think that’s why esports is falling apart — it’s so niche, and we’re not niche.” 

The executive also cited FaZe’s ongoing struggles with toxicity and brand safety as aspects of the org that would not mesh well with Enthusiast’s diversity-and-equity-focused brand strategy.

Toxicity. Brand safety. These would be big turn offs for any buyer that harbored ambitions beyond competitive gaming — not just Enthusiast. After all, it’s hard to get companies to sponsor a brand that could have a destabilizing effect on its own. But FaZe’s past brushes with controversy didn’t sour GameSquare on the deal. 

Back to the roots

As part of the acquisition, FaZe Clan’s creator–founders — some of whom have vocally criticized the recent trajectory of the org — are returning to leadership positions at the company. Richard “FaZe Banks” Bengston is becoming CEO, Thomas “FaZe Temperrr” Oliveira is assuming the role of president and Yousef “FaZe Apex” Abdelfattah is taking on the role of FaZe COO.

Kenna, who once served as CFO of FaZe between 2018 and 2020, has also brought other former FaZe execs into the fold, like Duane Jackson, FaZe’s former director of athlete and celebrity relations, and Jaci Hays, a former FaZe COO. In addition to this seasoned leadership team, GameSquare enjoys the financial backing of Jerry Jones and the Cowboys, which means it’s less reliant on the ever-changing winds of venture capital than some of its rivals in the esports arena.

Sentimental as this reunion sounds, there’s also a business rationale to it. Kenna believes FaZe’s creator–founders are the right people to steer the brand back into the light — and that they wouldn’t be able to do so if FaZe was still publicly traded.

“I think the ability here, to be able to have guys like Banks and Apex and Tommy to hold these positions and to drive the brand forward, is a huge plus — and I guess what I mean by that is that FaZe Clan is not a forward-facing public company anymore,” Kenna continued. “This is a huge opportunity for FaZe Clan to get back to being the brand that it was.”

A brighter future?

Positive signs notwithstanding, it remains yet to be determined whether GameSquare — or any other esports company — is truly equipped to rescue FaZe Clan from its $400-million-dollar death spiral. 

“There is a lot of value in FaZe as a name and a brand, and I think it’s just a matter of who is going to run the company to make the right decisions and steer it forward,” said a former FaZe executive with knowledge of the deal, who agreed to speak to Digiday anonymously regarding the ongoing negotiations.

Even before the recent cutbacks in esports spending, Faze Clan’s edgy brand had already made some marketers hesitant to collaborate, let alone in the current climate. Given these persistent challenges, it will be critical for GameSquare to address the issue of attracting new sponsors if it wants its acquisition of FaZe to pay off.

Needless to say, this deal is a lifeline for one of esports’ most prominent brands. Now that it’s sealed, it’s GameSquare’s responsibility to steer the FaZe Clan ship back on course. It’s a formidable challenge, no doubt, but there are arguably few esports outfits better equipped to make it happen. 

In addition to its brain trust of former FaZe executives, GameSquare is a more diversified business than FaZe Clan, without the history of controversy or edgy identity that may have distracted investors from FaZe’s industry successes in recent years. Former employees told Digiday that they believed the company was executing more effectively on FaZe’s original vision for a publicly traded esports company.

The esports industry, on the whole, still heavily depends on diminishing brand partnership earnings, and Faze Clan is a prime example of this challenge. 

“Going back to the holding company model, what are those elements that are going to take companies that are pretty much all in the red, currently, and flip that around to profitability? There’s just been such a high dependence on brand partnerships in the equation,” said Ned Sherman, an M&A expert for Skybound Entertainment and GOAL Ventures. “Some of the focus may be on digital products and experiences, things that can have recurring subscription revenue. That could be an interesting approach, but not every company is set up to do that — and you do that by acquisition.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/faze-clan-acquired-by-gamesquare/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: acquiredGameSquaretechnology
Previous Post

Humanity until infinity: Will the world find its heart before it’s too late?

Next Post

Latinos le ponen “Canela” a la Semana de la Publicidad en Nueva York 

EarthTalk – Why do eco-advocates consider backyard gardens so crucial to conservation? – Kiowa County Press

How Backyard Gardens Are Becoming the Heart of Conservation Efforts

October 5, 2025
Citizen science discovers a rare bird in town | Opinion – Times Record News

Citizen science discovers a rare bird in town | Opinion – Times Record News

October 5, 2025
Millions could be living with hidden smell loss after COVID without knowing – ScienceDaily

Millions Could Be Unknowingly Struggling with Hidden Smell Loss Following COVID

October 5, 2025
How This Influencer Lost 31 Kg By Following These 8 “Weird” Daily Habits – NDTV

How This Influencer Lost 31 Kg By Following These 8 “Weird” Daily Habits – NDTV

October 5, 2025
Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

October 5, 2025
Tampa Bay Buccaneers vs. Seattle Seahawks NFL game: How to watch, kickoff time, TV channel and more – Yahoo Sports

Tampa Bay Buccaneers vs. Seattle Seahawks: How to Watch, Kickoff Time, TV Channel, and More

October 5, 2025
Magdeleine Vallieres shows off her world championship stripes – EF Pro Cycling

Magdeleine Vallieres shows off her world championship stripes – EF Pro Cycling

October 5, 2025
Splurging? In This Economy? Here’s How to Do It Right. – The New York Times

Splurging? In This Economy? Here’s How to Do It Right. – The New York Times

October 5, 2025
“Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

“Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

October 5, 2025
How the government shutdown is hitting the health care system – and what the battle over ACA subsidies means – The Conversation

How the Government Shutdown Is Disrupting Health Care and What the Battle Over ACA Subsidies Means for You

October 5, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (853)
  • Economy (873)
  • Entertainment (21,747)
  • General (17,430)
  • Health (9,915)
  • Lifestyle (886)
  • News (22,149)
  • People (875)
  • Politics (884)
  • Science (16,084)
  • Sports (21,374)
  • Technology (15,855)
  • World (856)

Recent News

EarthTalk – Why do eco-advocates consider backyard gardens so crucial to conservation? – Kiowa County Press

How Backyard Gardens Are Becoming the Heart of Conservation Efforts

October 5, 2025
Citizen science discovers a rare bird in town | Opinion – Times Record News

Citizen science discovers a rare bird in town | Opinion – Times Record News

October 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version