Ford Australia has just announced they are slashing prices on the Ford Mustang Mach-E. There’s no secret that the Mach-E is struggling internationally, and those challenges extend to Australia.
According to VFACTS have sold just 223 units this year and only 42 in April 2024. In the same timeframe, the market leader Tesla’s Model Y has sold 8,000 units and 1,166 in the month of April.
To add to the pain for Ford, Tesla recently reduced their prices and unless you were a stanch Ford supporter, you’d have a very obvious choice in which to buy of the mid-sized electric SUVs.
Ford has reduced the Mustang Mach-E will to $64,990 for their entry-level Select model, $79,990 for the mid-tier Premium model, and $97,990 for the top of the line GT edition. This represents a drop of $8,000, $7,000 and $7,000 respectively.
These prices are Manufacturer List Price (MLP) which typically includes the basic cost of the car itself, which is often the price you see advertised or in showroom windows. This price is set by the manufacturer and reflects the cost of producing the vehicle without any additional fees or taxes. This does not include on-road costs.
If we compare the vehicle prices between the Mach-E and Tesla Model Y, we still see Ford has quite the problem on their hands.
Ford Mustang Mach-EPriceTesla Model YPriceFord Mustang Mach-E Select$64,990Tesla Model Y RWD$55,900Ford Mustang Mach-E Premium$79,990Tesla Model Y Long Range AWD$69,900Ford Mustang Mach-E GT$97,990Tesla Model Y Performance AWD$82,900
In terms of range, the Mach-E Premium has the best range at up to 600km (WLTP), compared to the Model Y Long Range, however you do need to factor in charging options. While Tesla is opening up their Supercharger network to other automakers, their are plenty of locations that are still limited to Tesla vehicles.
If performance is your preference, then both the Mach-E GT and Model Y Performance share the same 3.7s 0-100km/hr time, you’d just need to hand over an extra $15,090 to do it in the Ford.
Ford also slashed the price of their E-Transit all-electric van by a massive A$15,000 to $89,990, from $104,990.
These MLP price reductions offer even greater value to our customers and it makes these great vehicles an option for more people.
Being able to avoid the cost and inconvenience of the petrol station and just plug in while you’re at home is a big value-add for EV owners, so helping our customers to facilitate home charging while they’re at the Ford dealer makes perfect sense.
Andrew Birkic, President and CEO of Ford Australia and New Zealand.
Ford also recently announced it is supporting customers with at-home infrastructure via a partnership with charging specialists EVIE. The partnership provides a solution for both EVIE in-home chargers and public fast charging vouchers at EVIE branded public chargers.
Let us know in the comments which you’re buying.
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