* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, September 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

From Gemini to GROK, new names for generative AI share the spotlight

December 8, 2023
in Technology
From Gemini to GROK, new names for generative AI share the spotlight
Share on FacebookShare on Twitter

Rapid developments in artificial intelligence have led to a lot of new AI brand names. From dusty to droll to deft, some follow well trodden paths of past tech trends. Others might make complexities of AI easier for humans to process.

On Wednesday, Google added another AI name to the already crowded field: Gemini. The new AI model — which will power a range of Google products — also caps a year full of new AI startups, products and entire platforms with noteworthy or unusual names. Without explaining where the name came from, Google CEO Sundar Pichai posted a video about Gemini and quipped on X about “seeing some qs on what Gemini *is* (beyond the zodiac sign).”

Since ChatGPT became a breakout hit, names of numerous AI companies and products have entered the cultural vernacular from startups and giants alike. In addition to ChatGPT, the new wave of chatbots — including Google’s Bard, Anthropic’s Claude, Inflection’s Pi, Quora’s Poe and Amazon’s Q — have cultivated curiosity around how humans interact with AI. At Microsoft, a whole brand has been built around its AI assistant Copilot, which celebrated its one-year anniversary this week not long after bringing Bing Chat under the rebranded Copilot umbrella. Meanwhile, creatives in various fields have experienced the power of new AI tools for generating text, photos and video through platforms like Adobe Firefly and Canva’s Magic Studio, as well as from startups like Jasper, Midjourney and Runway.

In Runway’s case, the New York-based startup’s name came while building “new kinds of creative tools using AI,” said co-founder and CEO Cristóbal Valenzuela. Since then, Runway has evolved into a popular platform for creating and watching AI-generated videos, but the first version provided a way to “run all kind of AI models in a very seamless way.” 

“Nowadays there are many of those products, but then it was one of the first ever that was around in 2018,” Valenzuela said. “The goal was that: How can you have a platform where you can run models? If you think about it, there’s a name for that already. A platform where models run is a fashion runway, so that’s where the name comes from.”

The popularity of AI research is even letting wonky research acronyms enjoy the spotlight with catchy names for large language models like Meta’s LLaMA and Microsoft’s Orca as well as new AI chips like IBM’s NorthPole.

Another new one is GROK, an AI model introduced by X last month, which the company said was modeled after the book, “The Hitchhiker’s Guide To The Galaxy.” (It’s worth noting the term “GROK” actually comes from Robert Heinlein’s 1961 sci-fi novel, “Stranger in a Strange Land.”)

Of course, there are still older AI platforms with human names for enterprise software such as IBM’s Watson — which debuted in 2011 and was named after IBM’s founder — along with others like Salesforce’s Einstein.

“The anthropomorphization of tech isn’t a new trend but has staying power,” said Ashley Wood, a principal at Ogilvy Consulting, who added that human names are also disarming. “Naming things in a human way helps us understand the potential behind the names behind AI, but also alleviates fears around it.”

Over the past few decades, each tech era has had its own ethos of names. The 1990s dot-com era introduced playful names like “Yahoo!” that were then followed by novel social network like Myspace, YouTube and Facebook. More recently, Web3 has led to companies having names with references related to blockchain and crypto references like “coin” and “bit.” Will new AI names give any sense of where the era is heading?

How to — and how not to — name an AI

Some agencies are actively avoiding the trend of human-like names for AI. That’s because “you’re taking something that’s not human and you’re trying to sort of make it human,” said Lexicon Founder and CEO David Placek. Since starting the agency 40 years ago, Placek’s come up with names for tech products in new categories that have become iconic, including Blackberry, Sonos, Azure, Powerbook, Oculus Go and InDesign. (Lexicon is in the early process of naming three AI startups.)

Rather than opt for “friendly” or “silly” names, Placek said it’s better to choose one that conveys AI as advanced tech that is still usable and approachable. It’s also important to pick something novel, memorable, noticeable and easy to process. For example, NorthPole takes something familiar and puts it in another category.

“The human brain a little bit on the lazy side wants to be comfortable, but it’s really only interested in what’s new,” Placek said. “…Llama [has] great structure and is a word a three-year-old can use. That means around the world is going to be pretty easy. Alexa is another example. It’s a little softer though than something like Bard or GPT, which, depending on what you’re doing may be really good for you.”

So far this year, 84 trademark applications have been filed with “.AI” in the name, according to a search of the U.S. Patent Office’s trademark database. That’s up from 62 in 2022, 59 in 2021, and 56 in 2020. Meanwhile, more than 200 trademark applications with “GPT” have been submitted, but so far only 10 have been registered.

Companies like OpenAI are already filing trademark applications for future LLMs including for “GPT-5” in July and in October filed for “GPT-6” and “GPT-7″ — all of which are all still pending. So far, OpenAI has filed for 22 trademarks and has received three: One in 2018 for its logo, another in 2021 for “GPT-3” and a third for “GPT-4” granted just last month. As for Google, it filed a trademark application for “Gemini” with USPTO in September 2023, but just submitted one for its new “Google AI studio” this week.

Steve Manning, founder and CEO of the naming agency Igor, recalled his first AI naming project a few year ago for a massive Japanese company formerly called Recruit Institute Technology. The client wanted to find a name to convey its ability to turn convert massive amounts of data into something comprehensible, which led Igor to come up with Megagon — a real word for a polygon with a million sides. (Since then, Igor has also helped chipmaker Arm name AI products like Neoverse and Ethos.)

Just like companies that used “I” and “e” in the early days of the internet and e-commerce, Manning and other naming experts say startups might be smart to avoid AI-related acronyms like “GPT” or “AI” that might feel stale fast. Other examples include the streaming services that used “Plus” or advertising and media companies that used “media.” There’s also the risk of being too boring.

“They’re hanging it all on technology that will become ubiquitous,” Manning said. “But it anchors you in a point in time that’s sort of gone.”

https://digiday.com/?p=528157

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/from-gemini-to-grok-new-names-for-generative-ai-share-the-spotlight/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: GeminiNamestechnology
Previous Post

UP Warriorz (UPW) Full Players List in WIPL Team Auction 2024: Base Price, Age, Country, Records & Statistics

Next Post

23andMe bucks the linear TV decline with its return to the ad channel

Poland bounce back with first ever World Championship bronze – Volleyball World

Poland Makes History with First Ever World Championship Bronze Medal in Volleyball

September 28, 2025

Russian Economy Struggles Under Growing Strain of Ukraine Conflict

September 28, 2025
Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

September 28, 2025
Tom Holland shares health update after suffering concussion on ‘Spider-Man: Brand New Day’ set – New York Post

Tom Holland Opens Up About His Recovery After Concussion on ‘Spider-Man: Brand New Day’ Set

September 28, 2025
Politics are destroying our public schools. It doesn’t have to be that way | Opinion – Pensacola News Journal

How Politics Are Undermining Our Public Schools-and What We Can Do About It

September 28, 2025
Featured in Functional Ecology – besjournals

Discover the Latest Breakthroughs in Functional Ecology

September 28, 2025
Scientists Identify Simple and Effective Way To Reduce Calorie Intake Without Trying – SciTechDaily

Scientists Identify Simple and Effective Way To Reduce Calorie Intake Without Trying – SciTechDaily

September 28, 2025
Million-year-old skull rewrites human evolution, say scientists – BBC

Ancient Skull Discovery Upends Our Understanding of Human Evolution

September 28, 2025
Corgi Can’t Stop Slipping & TikTok Can’t Stop Laughing – Yahoo

Corgi’s Hilarious Slips Have Everyone Laughing Out Loud

September 28, 2025
From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

September 28, 2025

Categories

Archives

September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (841)
  • Economy (862)
  • Entertainment (21,736)
  • General (17,292)
  • Health (9,905)
  • Lifestyle (874)
  • News (22,149)
  • People (863)
  • Politics (872)
  • Science (16,071)
  • Sports (21,361)
  • Technology (15,844)
  • World (844)

Recent News

Poland bounce back with first ever World Championship bronze – Volleyball World

Poland Makes History with First Ever World Championship Bronze Medal in Volleyball

September 28, 2025

Russian Economy Struggles Under Growing Strain of Ukraine Conflict

September 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version