* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, June 30, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations

August 2, 2023
in Technology
Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations
Share on FacebookShare on Twitter

Netflix’s ad sales, Hollywood’s AI standoff and more

The price is right-sizing

Netflix isn’t the only streaming service to have lowered its ad prices during this year’s upfront negotiations. In fact, major ad-supported streamers across the board brought down their rates, according to agency executives.

Agency executives estimated that the amount of ad dollars committed to streaming in this year’s upfront increased by roughly 5% to 10% compared to last year. But how much advertisers stand to pay for each ad impression is trending in the opposite direction. Per the agency executives, major ad-supported streamers rolled back their ad prices by the same 5% to 10% range (“more like 10% for more premium products,” said one agency executive).

Disclaimer: The ad prices cited by agency executives and included below are base CPMs for the broadest possible target audience (dubbed “P2+,” or any viewers aged two years old and older). The prices that advertisers will actually pay will vary and likely increase given factors like the targeting options enabled for specific campaigns. That being said, these base CPMs provide a more apples-to-apples gauge for assessing how streaming ad prices are trending overall.

Netflix: Low-to-mid $40s ($39-45, per The Wall Street Journal)

Disney+: $30s to mid $40s

Max: $30s to low $40s

Peacock: $20s to mid $30s

Hulu: $20s to low $30s

Spokespeople for Disney, NBCUniversal and Netflix declined to comment. A Warner Bros. Discovery spokesperson did not respond to a request for comment.

Now let’s compare these prices to their respective previous marks.

Disney+: $50 (in summer 2022)

Netflix: $55 (in spring 2023)

HBO Max: $40+ (in 2021)

Peacock: $30 to $40 (in 2021)

Hulu: Low-to-mid $20s (in summer 2022)

So what gives? How is that advertisers have committed to spend more money on streaming overall but are set to pay less money per ad impression? Well, for starters, this year’s upfront market overall was softer than last year’s given the economic downturn, and sellers were more concerned with securing an overall volume of dollars as opposed to pushing up their prices-per-ad. Moreover, in accordance with the law of supply and demand, sellers simply have more streaming inventory to sell.

“We’ve seen that pricing come down as they grow some scale,” said a second agency executive.

A third agency executive cited Max as representative of the factor driving this pricing trend. When then-WarnerMedia started pitching HBO Max’s ad-supported tier to advertisers in the second half of 2020 ahead of its spring 2021 debut, the company was asking advertisers to pay around an $80 CPM. Since then, it has reduced its rates as it has grown its audience and programming library. 

With the rebranding of HBO Max as Max in the spring, “Max also added a lot more of the Warner Bros. Discovery content, so their pricing came down. What HBO Max was, Max is not, meaning there’s more to Max so they had to right-size their pricing,” said this executive.

By contrast, while Disney+ and Netflix have lowered their prices, they remain at the high end among the major ad-supported streamers. A primary reason for that is their respective limited supply, though Disney has the benefit of being able to use Hulu and its other properties to supplement inventory for Disney+ advertisers, which helps to explain the low end of its range dipping into the $30s. But given the overall ad pricing trend among major streamers — and how HBO Max’s and Peacock’s previously higher prices proved cost-prohibitive in years past — agency executives believe it’s a matter of time until the two further lower their rates and expect that doing so will lead to more money coming their way.

“I think we’re all assuming we’ll see the same thing from Netflix as they scale,” said the first agency executive.

What we’ve heard

“The funny thing about canceling cable is it feels like it should be momentous but is actually like finally dropping the bag of used clothes off at Goodwill.”

— A cord-cutting friend to me after I canceled my cable-TV subscription last week

Numbers to know

73.5 million: Number of active streaming accounts using Roku’s connected TV platform.

80%: Percentage share of TelevisaUnivision’s upfront advertisers that committed to buy ads on its ViX streaming service in addition to its linear TV networks.

2 billion: Number of logged-in accounts using YouTube Shorts each month.

30%: Percentage share of CTV ad impressions that third-party Fire TV apps will be required to allocate to Amazon.

24 million: Number of paid subscribers for NBCUniversal’s Peacock.

What we’ve covered

YouTube faces pressure from agencies to cede more control over unwanted inventory:

Agency executives have taken issue with YouTube’s opt-out-based inventory options.

They want YouTube to tweak its system so that advertisers need to opt in to their ads running across Google Video Partner inventory.

Read more about YouTube here.

How Google, Meta and Snap’s battle with TikTok in short-form video is playing out:

YouTube Shorts’ monthly audience size has surpassed TikTok’s.

Meta’s Reels and Snapchat’s Spotlight have been on a viewership uptick.

Read more about short-form video here.

Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations:

Three trade organizations have asked Google to address the Adalytics study alleging brand safety concerns with YouTube’s audience-extension ad product.

Google has said it will answer the organizations’ questions but has yet to do so.

Read more about YouTube here.

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective:

Some agency execs think the strikes will be a boon to retail media networks and live shopping platforms.

They also think it will boost ad spending going to influencers, social platforms, sports and reality TV.

Read more about the Hollywood strikes here.

Taking stock of Snapchat’s ad turnaround, one data point at a time:

Snapchat’s parent company saw its revenue decline year over year in Q2 2023 despite audience growth.

Perception issues and measurement challenges have compromised Snap’s ability to capitalize.

Read more about Snapchat here.

What we’re reading

Netflix seeks more ad sales help:

A year after signing an ad tech and ad sales deal with Microsoft, Netflix is looking to bring on additional outside sellers, according to The Wall Street Journal.

AI looms over Hollywood:

The potential role of artificial intelligence in the entertainment industry’s future is hard to understate as the technology poses as creative and financial toolkit-cum-threat, according to Bloomberg.

Studios seek AI experts:

Bolstering the aforementioned concern, the studios that are trying to downplay AI’s threat to striking writers and actors are looking to hire AI specialists and dangling compensation packages of as much as $900,000, according to The Hollywood Reporter.

Influencers sit out the strike:

SAG-AFTRA’s decree that prospective union members not cross the picket line has constricted influencers’ work opportunities amid the strike, according to The New York Times.

https://digiday.com/?p=513022

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/future-of-tv/future-of-tv-briefing-how-top-streamers-ad-prices-have-trended-in-this-years-upfront-negotiations/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: BriefingFuturetechnology
Previous Post

Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen

Next Post

Why Puma is investing in Web3 despite the skepticism of crypto winter

New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

June 30, 2025
Atlanta Dream Dealt Concerning Loss During Liberty Game – Yahoo Sports

Atlanta Dream Faces Crushing Defeat in Thrilling Liberty Clash

June 30, 2025
More than 1,800 National Science Foundation workers abruptly kicked out of agency headquarters – Space

Over 1,800 National Science Foundation Employees Suddenly Evicted from Agency Headquarters

June 30, 2025
Scientists Retrace 30,000-Year-Old Sea Voyage, in a Hollowed-Out Log – The New York Times

Scientists Successfully Recreate Epic 30,000-Year-Old Sea Voyage in a Hollowed-Out Log

June 30, 2025
Tom Brady Ditches Sneakers Lifestyle For Jeff Bezos & Lauren Sánchez’s Wedding – Yahoo

Tom Brady Swaps Sneakers Lifestyle for Glamorous Jeff Bezos and Lauren Sánchez Wedding Celebration

June 30, 2025
Chivu Confirms France Star Fit For Inter Milan Vs Fluminense Club World Cup Clash – Yahoo Sports

Chivu Confirms France Star Ready for Inter Milan’s Club World Cup Showdown Against Fluminense

June 30, 2025
Trump’s tariffs damage the US economy more if they drive investors away from American assets – Peterson Institute for International Economics

How Trump’s Tariffs Could Backfire by Driving Investors Away from American Assets

June 30, 2025
Surprising New Study Links Daytime Napping to Hidden Health Risks – Prevention

Surprising New Research Uncovers Hidden Health Risks of Daytime Napping

June 30, 2025
The 1975’s Matty Healy Says ‘We Don’t Need More Politics’ at Glastonbury – Variety

The 1975’s Matty Healy Declares “We Don’t Need More Politics” at Glastonbury

June 30, 2025
Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

June 29, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (700)
  • Economy (724)
  • Entertainment (21,613)
  • General (15,630)
  • Health (9,763)
  • Lifestyle (729)
  • News (22,149)
  • People (725)
  • Politics (730)
  • Science (15,941)
  • Sports (21,221)
  • Technology (15,709)
  • World (704)

Recent News

New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

June 30, 2025
Atlanta Dream Dealt Concerning Loss During Liberty Game – Yahoo Sports

Atlanta Dream Faces Crushing Defeat in Thrilling Liberty Clash

June 30, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version