* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, July 29, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

GroupM to double media spend on women’s sports

March 27, 2024
in Technology
GroupM to double media spend on women’s sports
Share on FacebookShare on Twitter

By Michael Bürgi  •  March 27, 2024  •  4 min read  •

basketball opt in gif

Ivy Liu

GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace.

WPP’s media buying arm will announce today it has intent to spend from a list of significant advertisers, including Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others. They all currently advertise in women’s sports already but are looking to find new ways to get involved.

Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for the above clients, some of which are already pretty big supporters of women’s sports.  

GroupM’s timing seems well timed, as the March Madness college basketball tournament is well underway— and some believe the women’s draw is attracting more of an active fan base than the men’s. Names like Caitlin Clark and Angel Reese seem to register with the casual viewer as strongly as some of the men. 

“This has been a growth movement over the last few years now. We have clients that lean really well into this space already,” said Martin Blich, GroupM U.S.’s executive director of sports and live investment. “There’s whitespace, in terms of the ability to craft and do things in our own way as this marketplace evolves, and as women’s sports becomes a bigger part of the overall pie of the sports world. It’s important to get in now.” 

Andrea Brimmer, chief marketing and PR officer at Ally, one of GroupM’s clients, describes the digital financial services firm as one of the original architects of the movement to support women’s sports. She said two years ago, in an important anniversary milestone of the passage of Title IX, Ally decided to commit to spending an equal amount of its sports media dollars on women’s sports over a five-year span from the 90% it was spending at the time on men’s sports. 

Ally has since worked with CBS to move the National Women’s Soccer League championship match into a prime-time slot while extending its sponsorship of the league another five years, said Brimmer. Ally also cut a multimillion dollar deal with Disney that specified 95% of its spend had to go into women’s sports while mandating that sports programming had to move into “more desirable time slots,” she added.

The fact is, women’s sports remains relatively affordable compared to men’s, so why not support at an early point in the maturation is Brimmer’s point. The change in spend to 50/50 came as much out of existing budgets that were optimized, Brimmer added. For example, she said hypothetically if Ally cut down from three spots in the NBA Finals to two, that savings could equal a whole season’s worth of sponsorship in a women’s sports league. 

But Ally also supports up-and-coming sports platforms too, from Togethxr to Re-Inc to The Gist, all of which have been started by various female athletes. The ultimate goal, said Brimmer is “to create a marketplace that kicks off around the time of the upfronts to expose more brands to not only what exists in legacy media platforms, but also to these emerging platforms that need to sustain if women’s sports are truly going to get the focus and attention that they need.” 

Added Denise Ocasio, GroupM U.S.’s executive director of investment: “By doing this, we’re going to find the … next cultural moment that lives in X sport the way it might live in women’s basketball today, or women’s soccer last summer. So that’s what our hope is. Because right now, we want to have an equitable playing field across all women’s sports.”

GroupM isn’t alone in ramping up its efforts in women’s sports — particularly March Madness. Horizon Media’s Blue Hour Studios last week launched a social- and influencer-driven effort on behalf of client Optimum Nutrition that taps college hoops stars including LSU’s Angel Reese, Tennessee’s Rickea Jackson, North Carolina’s Deja Kelly, and UConn’s Azzi Fudd. The paid campaign, Unlock More You, popped up on the Tik Tok and Instagram feeds of the hoopers, whose reach spans 100,000 followers to 2.5 million.

“We felt that given the relevance of the March Madness tournament at this time of the year and the crossover between the fans with Optimum Nutrition’s target audience, this was strategically a good activation to bring appeal to the consumers on both the creative and talent level at the same time,” said Nicolette Trebing, Blue Hour’s director of brand solutions. Because Blue Hour’s efforts are part of a broader effort by Optimum Nutrition, she declined to say the value of the campaign. 

https://digiday.com/?p=539374

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/groupm-to-double-media-spend-on-womens-sports/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: doubleGroupMtechnology
Previous Post

Inside marketing’s elusive Quixote quest for digital ad transparency

Next Post

Media brands are leveraging content catalogs and driving ad revenue with linear channels

Alzheimer’s progression could be slowed by these changes to lifestyle – The Independent

Simple Lifestyle Changes That Could Slow Alzheimer’s Progression

July 29, 2025
Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

July 29, 2025
It’s a gig economy for CEOs these days, too – Axios

It’s a gig economy for CEOs these days, too – Axios

July 29, 2025
Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

July 29, 2025
US judge blocks Trump’s effort to defund reproductive health organisation – Al Jazeera

US judge blocks Trump’s effort to defund reproductive health organisation – Al Jazeera

July 29, 2025
New documents show how passport and Social Security rules would change to enforce Trump’s birthright citizenship order – CNN

New documents show how passport and Social Security rules would change to enforce Trump’s birthright citizenship order – CNN

July 29, 2025
Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

July 28, 2025
Max Eisenbud Named Head of Client Representation for WME Sports – Variety

Max Eisenbud Named Head of Client Representation for WME Sports – Variety

July 28, 2025
Pine Park Becomes a Cold-Weather Ecology Lab – Dartmouth

Pine Park Becomes a Cold-Weather Ecology Lab – Dartmouth

July 28, 2025
National Science Foundation staff decry Trump’s ‘politically motivated’ cuts – The Guardian

National Science Foundation Staff Rally Against Politically Motivated Budget Cuts Under Trump

July 28, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (743)
  • Economy (768)
  • Entertainment (21,648)
  • General (16,163)
  • Health (9,805)
  • Lifestyle (776)
  • News (22,149)
  • People (769)
  • Politics (777)
  • Science (15,981)
  • Sports (21,265)
  • Technology (15,748)
  • World (751)

Recent News

Alzheimer’s progression could be slowed by these changes to lifestyle – The Independent

Simple Lifestyle Changes That Could Slow Alzheimer’s Progression

July 29, 2025
Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

July 29, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version