Haier Malaysia Unveils Innovative 2024 Product Lineup, Reinforcing Its ‘Smart Living’ Philosophy

In a significant move to dominate the 2024 home appliance and consumer electronics market, Haier Malaysia has unveiled a comprehensive range of products aimed at enhancing the daily lives of Malaysians.

These home appliances include air conditioners, refrigerators, freezers, washing machines, televisions, water heaters, and kitchen appliances.

Haier Malaysia’s Managing Director, Fan Jing, emphasized the company’s dedication to customer satisfaction and innovation. “Our focus on customer-centric solutions and ‘Smart Living’ drives us to deliver products that offer unparalleled comfort and convenience,” Jing stated.

Advanced Air Conditioning Solutions: The UV Cool Premium (VXA) and UV Cool Smart (VRA) series air conditioners come with Wi-Fi connectivity and UVC sterilisation technology, certified for their efficiency in removing harmful airborne particles including SARS-CoV-2.

Smart Refrigeration Technology: The HRF-IM758LXG (B) 4-door refrigerator, along with upcoming models, integrates smart features like remote food management and temperature control, paired with a user-friendly touchscreen.

Innovative Wine Chillers: Haier will introduce its first wine chillers, the WS-198 and WS-118, in Malaysia, featuring Natural Air Flow System technology for optimal wine preservation.

Flexible Freezing Options: The new UR-331BK, UR-261BK, and UR-181BK Upright Freezers offer the versatility of being used as either a freezer or fridge, boasting a sleek design and electronic touch control.

Enhanced Laundry Appliances: The BD14266S8 front load and BD2178S8 top load washing machines incorporate Wi-Fi compatibility and Auto Dosing technology, respectively, elevating the laundry experience.

Safer Water Heating Solutions: The K Series water heaters, with Shock Proof Technology, promise a safer shower experience, elegantly designed in Matte Black with a square rain shower feature.

Revolutionized Cooking Experience: New hood and hobs, like the HH-GT6907GB, offer strong airflow and AI Smart Air Flow technology, along with Hob-to-Hood Connection and Flexible Cut-out Size features.

Elevating Home Entertainment: Haier’s first OLED TVs in Malaysia, the H65C900UX (65”) and H55C900UX (55”), offer 120Hz 4K displays and Dolby Atmos audio with Harman Kardon 2.1 Surround speakers.

In addition, Haier Malaysia has renewed its partnership with national men’s doubles shuttlers Aaron Chia and Soh Wooi Yik, who will continue as brand ambassadors for 2024. This strategic move aligns with the company’s vision to inspire and engage with the Malaysian community, reflecting its commitment to driving forward the future of home appliances and consumer electronics.