Image: Hasbro
Hasbro’s Haslab series—a crowdfunding drop line that lets the toymaker make some truly wild toys it could never feasibly release to the mass market, should enough collectors actually want them—is meant to be a one and done thing. The campaign starts, and if it hits its goals, when it ends pretty much all that’s ever made is to fulfill the orders of who backed it. That doesn’t mean, however, that Hasbro doesn’t have some of them hiding in its vaults.
Today the embattled toymaker announced to mark its 100th anniversary it would open the HasLab Vault for select projects across the legions of Transformers, G.I. Joe, Star Wars, Marvel, and Ghostbusters campaigns it had launched since 2018 for the first time, letting fans get their hands on collectibles that have, by and large outside of the aftermarket, been impossible to get since their individual crowdfunding campaigns wrapped up. Available solely to members of its “Pulse Premium” subscription, the vault was meant to be open from 12 p.m. ET today, December 18, through to the same time tomorrow, December 19.
Except… it’s all already gone. Hasbro launched just five projects as part of the vault today—two Transformers projects, the War for Cybertron Unicron and the Victory Saber; the Ghostbusters proton pack; the G.I. Joe Skystriker jet; and two versions of its relaunch of HeroQuest. As of writing, just HeroQuest in either its forms is still available, but the rest—starting as “low” as $180, all the way up to $575—pretty much sold out in an instant.
It makes sense—not a lot of these toys were made beyond the demand of their respective crowdfunding campaigns, so Hasbro was never going to have a lot of them on hand to sell. But it’s still absolutely wild to see, especially given that the selection missed out on some notable heavy hitters from the series, like the Marvel Legends or Star Wars lines. Click through to see what was on offer, or head on over to Hasbro Pulse to see what your wallet is thankful you missed out on. Or buy HeroQuest while you still can, I guess.
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