* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, May 14, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    HG Vora Files Definitive Proxy Materials and Sends Letter to PENN Entertainment, Inc. Shareholders – Business Wire

    HG Vora Takes Action: A Bold Move to Engage PENN Entertainment Shareholders

    Downtown Frederick Partnership announces Alive@Five season lineup – The Frederick News-Post

    Get Ready for Fun: Downtown Frederick’s Exciting Alive@Five Season Lineup Revealed!

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    60,000 Fans Caused a Small Earthquake Because of One Famous Rock Song – Yahoo

    How 60,000 Fans Rocked the Ground with One Iconic Song!

    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Bridger Photonics Appoints Ryan Sullivan as Chief Technology Officer to Accelerate New Era of Data Insights – Business Wire

    Bridger Photonics Welcomes Ryan Sullivan as CTO to Propel Data Insights into a New Era!

    Michigan Public Policy Survey suggests uncertainty among local officials on AI police surveillance technology – The Michigan Daily

    Local Officials Grapple with Uncertainty Over AI Surveillance Technology in Policing

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    HG Vora Files Definitive Proxy Materials and Sends Letter to PENN Entertainment, Inc. Shareholders – Business Wire

    HG Vora Takes Action: A Bold Move to Engage PENN Entertainment Shareholders

    Downtown Frederick Partnership announces Alive@Five season lineup – The Frederick News-Post

    Get Ready for Fun: Downtown Frederick’s Exciting Alive@Five Season Lineup Revealed!

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    60,000 Fans Caused a Small Earthquake Because of One Famous Rock Song – Yahoo

    How 60,000 Fans Rocked the Ground with One Iconic Song!

    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Bridger Photonics Appoints Ryan Sullivan as Chief Technology Officer to Accelerate New Era of Data Insights – Business Wire

    Bridger Photonics Welcomes Ryan Sullivan as CTO to Propel Data Insights into a New Era!

    Michigan Public Policy Survey suggests uncertainty among local officials on AI police surveillance technology – The Michigan Daily

    Local Officials Grapple with Uncertainty Over AI Surveillance Technology in Policing

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

February 6, 2024
in Technology
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
Share on FacebookShare on Twitter

By Kimeko McCoy  •  February 6, 2024  •  4 min read  •

Ivy Liu

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series →

As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million. 

This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads. Brands like Oreo, Budweiser, Hellmann’s and DoorDash have already committed to the bit, releasing teasers of their ads online ahead of the Super Bowl. Others, like Danone, are opting to advertise around the Super Bowl with a flurry of digital ad spots.

That said, here’s Digiday’s annual look at what $7 million can afford a buyer elsewhere. (See our previous tallies here, here and here.)

4.4 million clicks on Walmart Connect

As Google’s third-party deprecation continues, advertisers are starting to take a second look at retail data to target shoppers. Retail media has become increasingly more popular over the last few years, with retailers like Amazon Advertising, Walmart Connect and Roundel, Target’s retail media business on the leaderboard. According to a media executive’s recent estimates, a search ad on Kroger would run an advertiser $1.70 per click. Meanwhile, Walmart’s cost-per-click comes in at $1.60. With those figures, an advertiser could rake in 4.4 million clicks on Walmart and 4.1 million on Kroger with that $7 million. 

2.8 million clicks on TikTok’s in-feed ads

For the last two years, TikTok has been trying to lure ad dollars away from its competitors and persuade advertisers that its vertical screen is prime Super Bowl real estate. (Inside TikTok’s pursuit of Super Bowl ad dollars here.) There are a few ways ad dollars can be divvied up on TikTok, whether that be working with an influencer or in-feed ads. At minimum, it would cost anywhere from $20,000 to $30,000 for a single post advertising with a famous TikToker, like TikToker Mikayla Nogueira, who has more than 15 million followers on TikTok, according to a media buyer. With $7 million, an advertiser could get between approximately 233 and 350 posts with an influencer of that size. On the other hand, an in-feed TikTok ad ranges from a cost-per-click of $1.80 and $2.46, per media buyers. Meaning, for $7 million, an advertiser could afford between 3.9 million and 2.8 million clicks on TikTok’s in-feed ads, respectively. 

140 million impressions on a streaming ad

As of last month, Amazon Prime was the latest streamer to add an ad-tier to its offering, joining the ranks of previously commercial-free streamers, like Netflix, Disney+ and Max. Advertisers are throwing more money into the streaming space, as this year is expected to be the start of the ad-supported streaming war. Currently, CPMs on CTV and the streaming space range from $35 to $50, per a media executive. At those rates, an advertiser could see anywhere from 200 million to 140 million impressions, respectively, for a $7 million price tag.

5.6 million clicks on Bumble 

Gen Z may be more wary of dating apps than other generations, but nearly three in 10 U.S. adults say they’ve used a dating app or site, according to Pew Research. It’s a compelling channel for advertisers. For a display ad on the Bumble dating app, cost-per-click ranges from $0.75 to $1.25, according to a media exec’s recent estimates. By those figures, that’s 9.3 million Bumble clicks on the low end and 5.6 million on the high end.

10 million clicks in Candy Crush 

For now, gaming advertising is said to be in its early days. Even after its explosion during the COVID-19 pandemic, advertisers still remain a bit skeptical about spending there, viewing it as an experimental channel. Meaning, ad spend in gaming is lagging behind traditional media. (A look at what it’ll take to get brands to increase the gaming spend this year here.) For advertisers looking to get in on the ground floor, costs-per-click are $.70 for a display ad on Candy Crush, per a media buyer. Running the numbers, that’s 10 million clicks for a $7 million spend on a Candy Crush ad.

https://digiday.com/?p=534028

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-can-purchase-in-digital-media-in-2024/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Here’ssecondtechnology
Previous Post

‘Left high and dry’: Confessions of a laid-off gaming industry worker

Next Post

New stylish D-Link Aquila Pro M30 Wi-Fi 6 mesh shows routers don’t need to be a box with spiky antennas

HG Vora Files Definitive Proxy Materials and Sends Letter to PENN Entertainment, Inc. Shareholders – Business Wire

HG Vora Takes Action: A Bold Move to Engage PENN Entertainment Shareholders

May 14, 2025
Summit County health department braces for federal cuts, amount uncertain – KPCW

Summit County health department braces for federal cuts, amount uncertain – KPCW

May 14, 2025
Trump’s Middle East trip: President plans to lift Syria sanctions as he touts Saudi Arabia deals – CNN

Trump’s Middle East trip: President plans to lift Syria sanctions as he touts Saudi Arabia deals – CNN

May 13, 2025
Bridger Photonics Appoints Ryan Sullivan as Chief Technology Officer to Accelerate New Era of Data Insights – Business Wire

Bridger Photonics Welcomes Ryan Sullivan as CTO to Propel Data Insights into a New Era!

May 13, 2025
Attention to men’s professional sports still outpaces women’s, but there is closer parity for college sports – AP-NORC

Men’s Professional Sports Still Lead the Spotlight, But College Athletics Show Signs of Growing Parity

May 13, 2025
State lays out plan to tackle impacts of climate change in Washington – Department of Ecology – State of Washington (.gov)

Washington’s Bold Strategy to Combat Climate Change and Protect Our Future

May 13, 2025
The American brain drain has arrived. Just ask these scientists. – Business Insider

America’s Brain Drain: Insights from Leading Scientists

May 13, 2025
Class of 2025: Sophie Laman aimed straight for VCU’s forensic science program – VCU News

Class of 2025: Sophie Laman aimed straight for VCU’s forensic science program – VCU News

May 13, 2025
Lifestyle Diseases: Speed up implementation of front-of-pack labelling – Government urged – Africa Science News

Lifestyle Diseases: Speed up implementation of front-of-pack labelling – Government urged – Africa Science News

May 13, 2025
Climate crisis threatens the banana, the world’s most popular fruit, research shows – The Guardian

Climate crisis threatens the banana, the world’s most popular fruit, research shows – The Guardian

May 13, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (606)
  • Economy (617)
  • Entertainment (21,531)
  • General (15,214)
  • Health (9,661)
  • Lifestyle (623)
  • News (22,149)
  • People (620)
  • Politics (625)
  • Science (15,840)
  • Sports (21,128)
  • Technology (15,609)
  • World (608)

Recent News

HG Vora Files Definitive Proxy Materials and Sends Letter to PENN Entertainment, Inc. Shareholders – Business Wire

HG Vora Takes Action: A Bold Move to Engage PENN Entertainment Shareholders

May 14, 2025
Summit County health department braces for federal cuts, amount uncertain – KPCW

Summit County health department braces for federal cuts, amount uncertain – KPCW

May 14, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version