* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 21, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Italian Technology in Manufacturing: Supporting North American Industries and Keeping Production Local – Thomasnet

    How Italian Technology is Revolutionizing North American Manufacturing and Boosting Local Production

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Italian Technology in Manufacturing: Supporting North American Industries and Keeping Production Local – Thomasnet

    How Italian Technology is Revolutionizing North American Manufacturing and Boosting Local Production

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

February 6, 2024
in Technology
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
Share on FacebookShare on Twitter

By Kimeko McCoy  •  February 6, 2024  •  4 min read  •

Ivy Liu

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series →

As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million. 

This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads. Brands like Oreo, Budweiser, Hellmann’s and DoorDash have already committed to the bit, releasing teasers of their ads online ahead of the Super Bowl. Others, like Danone, are opting to advertise around the Super Bowl with a flurry of digital ad spots.

That said, here’s Digiday’s annual look at what $7 million can afford a buyer elsewhere. (See our previous tallies here, here and here.)

4.4 million clicks on Walmart Connect

As Google’s third-party deprecation continues, advertisers are starting to take a second look at retail data to target shoppers. Retail media has become increasingly more popular over the last few years, with retailers like Amazon Advertising, Walmart Connect and Roundel, Target’s retail media business on the leaderboard. According to a media executive’s recent estimates, a search ad on Kroger would run an advertiser $1.70 per click. Meanwhile, Walmart’s cost-per-click comes in at $1.60. With those figures, an advertiser could rake in 4.4 million clicks on Walmart and 4.1 million on Kroger with that $7 million. 

2.8 million clicks on TikTok’s in-feed ads

For the last two years, TikTok has been trying to lure ad dollars away from its competitors and persuade advertisers that its vertical screen is prime Super Bowl real estate. (Inside TikTok’s pursuit of Super Bowl ad dollars here.) There are a few ways ad dollars can be divvied up on TikTok, whether that be working with an influencer or in-feed ads. At minimum, it would cost anywhere from $20,000 to $30,000 for a single post advertising with a famous TikToker, like TikToker Mikayla Nogueira, who has more than 15 million followers on TikTok, according to a media buyer. With $7 million, an advertiser could get between approximately 233 and 350 posts with an influencer of that size. On the other hand, an in-feed TikTok ad ranges from a cost-per-click of $1.80 and $2.46, per media buyers. Meaning, for $7 million, an advertiser could afford between 3.9 million and 2.8 million clicks on TikTok’s in-feed ads, respectively. 

140 million impressions on a streaming ad

As of last month, Amazon Prime was the latest streamer to add an ad-tier to its offering, joining the ranks of previously commercial-free streamers, like Netflix, Disney+ and Max. Advertisers are throwing more money into the streaming space, as this year is expected to be the start of the ad-supported streaming war. Currently, CPMs on CTV and the streaming space range from $35 to $50, per a media executive. At those rates, an advertiser could see anywhere from 200 million to 140 million impressions, respectively, for a $7 million price tag.

5.6 million clicks on Bumble 

Gen Z may be more wary of dating apps than other generations, but nearly three in 10 U.S. adults say they’ve used a dating app or site, according to Pew Research. It’s a compelling channel for advertisers. For a display ad on the Bumble dating app, cost-per-click ranges from $0.75 to $1.25, according to a media exec’s recent estimates. By those figures, that’s 9.3 million Bumble clicks on the low end and 5.6 million on the high end.

10 million clicks in Candy Crush 

For now, gaming advertising is said to be in its early days. Even after its explosion during the COVID-19 pandemic, advertisers still remain a bit skeptical about spending there, viewing it as an experimental channel. Meaning, ad spend in gaming is lagging behind traditional media. (A look at what it’ll take to get brands to increase the gaming spend this year here.) For advertisers looking to get in on the ground floor, costs-per-click are $.70 for a display ad on Candy Crush, per a media buyer. Running the numbers, that’s 10 million clicks for a $7 million spend on a Candy Crush ad.

https://digiday.com/?p=534028

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-can-purchase-in-digital-media-in-2024/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Here’ssecondtechnology
Previous Post

‘Left high and dry’: Confessions of a laid-off gaming industry worker

Next Post

New stylish D-Link Aquila Pro M30 Wi-Fi 6 mesh shows routers don’t need to be a box with spiky antennas

Fusobacterium nucleatum : ecology, pathogenesis and clinical implications – Nature

Unveiling Fusobacterium nucleatum: Exploring Its Ecology, Disease Connections, and Health Impact

October 21, 2025
Escherichia coli with a 57-codon genetic code – Science | AAAS

Escherichia coli Engineered with a Revolutionary 57-Codon Genetic Code

October 21, 2025
LOCALIZE IT: Over 420 anti-science bills target public health protections in statehouses across US – newspressnow.com

More Than 420 Anti-Science Bills Jeopardize Public Health Across the Nation

October 21, 2025
Halloween not your thing? Here’s when Christmas at the Newport mansions will start. – The Providence Journal

Not a Halloween Fan? Find Out When Christmas Magic Begins at the Newport Mansions!

October 21, 2025
Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

October 21, 2025
UEFA becomes first sporting body to sign up to global anti-piracy coalition – The New York Times

UEFA Takes the Lead as First Sports Organization to Join Global Anti-Piracy Coalition

October 21, 2025
The lover’s guide to the 2025 World Series – The New York Times

Your Ultimate Lover’s Guide to the 2025 World Series

October 21, 2025
Rethinking Growth In A Broadening Economy – Seeking Alpha

Unlocking Success: New Insights for Thriving in a Booming Economy

October 21, 2025
Hetzel Design: blending architecture and entertainment – Blooloop

Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

October 21, 2025
Study suggests earlier start of hormone therapy optimizes long-term health outcomes – News-Medical

Starting Hormone Therapy Sooner May Boost Long-Term Health Benefits

October 21, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (879)
  • Economy (900)
  • Entertainment (21,771)
  • General (17,724)
  • Health (9,941)
  • Lifestyle (913)
  • News (22,149)
  • People (901)
  • Politics (910)
  • Science (16,111)
  • Sports (21,400)
  • Technology (15,880)
  • World (883)

Recent News

Fusobacterium nucleatum : ecology, pathogenesis and clinical implications – Nature

Unveiling Fusobacterium nucleatum: Exploring Its Ecology, Disease Connections, and Health Impact

October 21, 2025
Escherichia coli with a 57-codon genetic code – Science | AAAS

Escherichia coli Engineered with a Revolutionary 57-Codon Genetic Code

October 21, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version