* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, June 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

    Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

    Get Ready for a Flavor Fiesta: Traveling Tacos and Tequila Festival Hits Florence Y’all’s Stadium This October!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Fire Tech Brief: 5 Fire Apparatus Technology Upgrades – firehouse.com

    Revving Up Safety: 5 Innovative Upgrades for Fire Apparatus Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

    Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

    Get Ready for a Flavor Fiesta: Traveling Tacos and Tequila Festival Hits Florence Y’all’s Stadium This October!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Fire Tech Brief: 5 Fire Apparatus Technology Upgrades – firehouse.com

    Revving Up Safety: 5 Innovative Upgrades for Fire Apparatus Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members

July 14, 2023
in Technology
Share on FacebookShare on Twitter

Hilton Grand Vacations is offering exclusive experiences – like intimate concerts from entertainers like LeAnn Rimes and Joey Fatone as well as hospitality suites at events like last month’s Formula 1 Heineken Silver Grand Prix in Las Vegas – to boost brand awareness and broaden its appeal. In doing so, the timeshare company is aiming to shift the perception of its brand to exude more of an experiential feel. 

“We want the owners and members to really feel like they’re part of a club,” said Gordon Gurnik, COO of Hilton Grand Vacations, of the push to offer more experiences. “We wanted them to feel like, as part of the ownership, not only do they get the great resort and rooms but something they couldn’t get any other place than what they have with us. We see these private events and experiences as a way to up the game.” 

Hilton Grand Vacations isn’t alone in its experiential pitch, as major marketers have recognized the draw of once-in-a-lifetime experiences for consumers given the reduction of travel during the height of the pandemic. As previously reported by Digiday, Hilton’s hotel brand has also been pitching experiences to sway consumers as travel has rebounded. As Hilton Grand Vacations looks to continue to grow its membership – it counts over half a million members, per Gurnik – it will not only offer events to members and prospective members but use said events to create organic content on its social media channels. 

“We see these as an opportunity to move into broader marketing formats for the brand and do some brand building, especially in social channels,” said Gurnik of the effort. “One of the great things about experiences and the properties, they show well on social channels.” 

It’s unclear how much Hilton Grand Vacations is spending to advertise its experiential push — Gurnik declined to share specific figures. That said, Gurnik did note that its investment in experiences for club members, as well as the work the brand is doing to create content, is “probably three or four times what we were doing a year ago,” he said. “As travel has really come back you can reinvest in these channels.”

During the first quarter of 2023, Hilton Grand Vacations spent $216,933 on media placements, per Vivvix including paid social data from Pathmatics, which also found that the company spent $664,979 on media in 2022, up from $34,523 in 2021. 

Using experiences to try to stand out and appeal to new consumers makes sense to Metaforce co-founder and brand consultant Allen Adamson. However, Adamson noted that given consumers often less-than-positive perceptions of what a timeshare is “they’re fighting a headwind.” 

“The notion of a timeshare for many younger consumers has a fair degree of negativity,” said Adamson. “[They] want flexibility and tend to be more spontaneous. Going to the same place every year might not align with their sensibilities and lifestyle … You have to move beyond product because there are no more relevant product differentiations. Whether this experience is enough to get them over the hurdle remains to be seen.” 

Gurnik pointed out that Hilton Grand Vacations has “always had a lot of flexibility in our system. It’s a points-based system and [members] always have the ability to convert to Hilton Honors and stay at Hilton Hotels.” 

Overall, he added, this effort “is to reposition the brand to be more than just a stay.”

https://digiday.com/?p=510680

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/hilton-grand-vacations-offers-exclusive-experiences-to-broaden-its-appeal-to-potential-members/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: GrandHiltontechnology
Previous Post

Digiday+ Research: The current state of podcast ad spending and strategies

Next Post

How workers are switching from Twitter to Threads

Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

June 8, 2025
Shotgun sequencing of airborne eDNA achieves rapid assessment of whole biomes, population genetics and genomic variation – Nature

Revolutionizing Biodiversity: Rapid Insights into Ecosystems and Genetic Diversity Through Shotgun Sequencing of Airborne eDNA

June 8, 2025
Earth’s energy balance is rising much faster than scientists predicted, and we have no idea why – Live Science

Unraveling the Mystery: Earth’s Energy Balance is Surging Faster Than Expected!

June 8, 2025
The Undermining of Science — and Society — Continues – UExpress

How the Erosion of Science is Impacting Our Society

June 8, 2025
10 habits that secretly ‘kill’ your happy hormones – Times of India

10 Surprising Habits That Sabotage Your Happy Hormones

June 8, 2025
A GPS Blackout Would Shut Down the World – WIRED

How a GPS Blackout Could Bring the World to a Standstill

June 8, 2025
Six Steps To Ruin a Country’s Image, Economy, and Global Standing | Opinion – Newsweek

Six Surefire Ways to Dismantle a Nation’s Reputation and Prosperity

June 8, 2025
Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

Exciting Updates from the Middle Eastern Entertainment Scene!

June 8, 2025
Omada shares rise 21% in Nasdaq debut after health tech company’s IPO – CNBC

Omada Soars 21% in Thrilling Nasdaq Debut Following Successful IPO!

June 8, 2025
Politics-Based Investing Sounds Smart. But These Strategies Work Better. – Barron’s

Politics-Based Investing Sounds Smart. But These Strategies Work Better. – Barron’s

June 8, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (677)
  • Economy (690)
  • Entertainment (21,596)
  • General (15,271)
  • Health (9,732)
  • Lifestyle (694)
  • News (22,149)
  • People (691)
  • Politics (698)
  • Science (15,909)
  • Sports (21,193)
  • Technology (15,677)
  • World (675)

Recent News

Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

June 8, 2025
Shotgun sequencing of airborne eDNA achieves rapid assessment of whole biomes, population genetics and genomic variation – Nature

Revolutionizing Biodiversity: Rapid Insights into Ecosystems and Genetic Diversity Through Shotgun Sequencing of Airborne eDNA

June 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version