* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, August 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

    Microsoft Aims to Broaden Access to OpenAI Technology

    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

    Microsoft Aims to Broaden Access to OpenAI Technology

    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

How African startups can become media-savvy

July 4, 2023
in Technology
How African startups can become media-savvy
Share on FacebookShare on Twitter

Noel K. Tshiani, founder of Congo Business Network, has steadily emerged as a prolific voice for startups from the Democratic Republic of Congo. His insights and perspectives have graced a variety of media platforms, including radio and television broadcasts, as well as a number of influential magazines. And through written interviews with entrepreneurs from Kinshasa for various media outlets, he has worked diligently to equip these budding businesses with essential marketing, branding, and communications skills. What was the goal? To enable these startups to navigate the media landscape and become media-savvy.

The African tech ecosystem has undergone significant transformation over the past five years, with startups springing up across the continent to solve problems ranging from financial inclusion to improving agricultural yields and increasing access to healthcare. As these startups grow, adapt and scale their operations, there is an increasing need for them to become media-savvy, both locally and internationally. Becoming media-savvy is no longer a luxury, it is a necessity and a competitive advantage for entrepreneurs.

Below, I will discuss the key aspects of media literacy that make it an essential skill for African startups in the digital age.

Increasing visibility in a competitive market

The first reason for African startups to be media-savvy is visibility. In the age of information overload, standing out in a sea of competitors is no easy task. Startups need to ensure that their story is heard and understood by potential investors, customers, partners and even regulators. By leveraging the media—whether traditional outlets, social media, or emerging platforms such as podcasts—startups can amplify their voices and gain the attention they need to succeed in Africa.

Shaping the narrative and controlling the message

The second reason is narrative control. Startups operate in an environment that is often misunderstood or misrepresented. As a continent, Africa still struggles with stereotypes and misconceptions. Although Africa is home to six of the ten fastest growing economies in the world, the continent still struggles with entrenched stereotypes and misconceptions. By actively seeking positive media coverage, startups can challenge these narratives and create a better image of innovation on the ground in different countries. They can communicate their vision, highlight their successes and provide clarity about their operations, thereby shaping public perception.

Attracting investment and building partnerships

Investors and partners are essential to the growth of technology startups such as fintechs. Being media-savvy helps startups get on the radar of potential investors. By showcasing their solutions, growth trajectory and impact, startups can attract the financial backing and strategic partnerships they need to reach the next level. Regular media coverage helps build trust in the startup and its team, making it easier to attract the attention of institutional investors in Europe and the United States.

Managing crisis and protecting reputation

In a hyper-connected world, a crisis can escalate quickly and cause significant reputational damage. Media-savvy startups are better equipped to handle these situations. They can communicate quickly and effectively on Twitter, LinkedIn, and Facebook to take control of the narrative and mitigate the fallout.

Increasing user engagement and customer acquisition

Media-savvy can help startups increase user engagement and customer acquisition. With the right messaging and a well-developed media strategy, startups can reach their target audience, create awareness for their products or services, and ultimately drive growth that leads to profitability.

In conclusion, the importance of media-savviness for African startups cannot be overstated. As they continue to innovate and challenge the status quo, a solid understanding and strategic use of media will be required to achieve success. It is a skill that needs to be cultivated and prioritised, not as an afterthought, but as a fundamental part of their growth strategy once the business is up and running. From attracting investment and partners to managing crises, shaping narratives and driving user engagement, the benefits are far-reaching. Now is the time for African startups to step into the media spotlight and let the world know about the incredible innovation happening on the continent.

Get the best African tech newsletters in your inbox

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : TechCabal – https://techcabal.com/2023/07/04/how-african-startups-can-become-media-savvy/

Tags: Africanstartupstechnology
Previous Post

How Netflix and HBO’s partnership could mean trouble for Showmax

Next Post

UN Human Rights Council: More than 71 million are internally displaced

Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

Microsoft Aims to Broaden Access to OpenAI Technology

August 3, 2025

Catamount Football ’25 – Fall Practice No. 4 – catamountsports.com

August 3, 2025
Endemism shapes viral ecology and evolution in globally distributed hydrothermal vent ecosystems – Nature

Endemism shapes viral ecology and evolution in globally distributed hydrothermal vent ecosystems – Nature

August 2, 2025
Scientists Finally Reveal the Hidden Trigger Behind Lightning Strikes

Scientists Finally Reveal the Hidden Trigger Behind Lightning Strikes

August 2, 2025
Young minds explore science at NDSU summer research program – InForum

Young Minds Ignite Curiosity at NDSU Summer Science Research Program

August 2, 2025
PlayStation Preparing to Release More Games on Xbox – Report – PlayStation LifeStyle

PlayStation Gears Up to Launch Exciting New Games on Xbox

August 2, 2025
Lexington County hits a home run hosting the Diamond Youth Baseball World Series – WLTX

Lexington County Hits a Home Run Hosting the Diamond Youth Baseball World Series

August 2, 2025
Some rural Texans see THC as a lifeline for their health and economy – The Texas Tribune

How THC Is Revolutionizing Health and Sparking Economic Growth in Rural Texas

August 2, 2025
Fox Corporation Acquires One-Third Interest in Penske Entertainment – INDYCAR.com

Fox Corporation Makes Bold Move with Major Investment in Penske Entertainment, Powering INDYCAR’s Future

August 2, 2025
Minnesotans face health impacts as wildfire smoke lingers – kare11.com

Minnesotans face health impacts as wildfire smoke lingers – kare11.com

August 2, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (751)
  • Economy (776)
  • Entertainment (21,653)
  • General (16,254)
  • Health (9,813)
  • Lifestyle (784)
  • News (22,149)
  • People (776)
  • Politics (785)
  • Science (15,989)
  • Sports (21,272)
  • Technology (15,754)
  • World (758)

Recent News

Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

Microsoft Aims to Broaden Access to OpenAI Technology

August 3, 2025

Catamount Football ’25 – Fall Practice No. 4 – catamountsports.com

August 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version