Huawei-backed EV maker, Xiaomi advertise in 2024 Spring Festival Gala.
Chinese technology giants Huawei and Xiaomi have battled for attention during the heavily watched 2024 Spring Festival Gala, with an Aito-branded M9 flagship sports utility vehicle, as well as a Xiaomi SU7 toy car model, making appearances during the event’s broadcast on Feb. 9. Specifically, an M9 six-seater will be free for use for ten years as a special lucky draw prize, while Xiaomi strove to make its first consumer car memorable with some SU7 toy sedans placed on tables surrounded by big-name celebrities. Additionally, a Trumpchi E8 plug-in hybrid van also featured as a prop in a comedy program for state-owned carmaker GAC Motor, a Toyota’s manufacturing partner, sharing the spotlight with the smartphone makers. Chinese state broadcaster China Central Television (CCTV) said the country’s most-watched television show shattered viewership records this year as it attracted over 795 million viewers who had more than 1.6 billion hits with their mobile devices, a 15.1% increase from a year earlier. [TechNode reporting, PCauto, in Chinese]
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