* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape

February 3, 2024
in Technology
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
Share on FacebookShare on Twitter

By Ronan Shields  •  February 2, 2024  •  3 min read  •

Woman sitting a desk looking at computer screen with magnifying glasses surrounding her head.

Ivy Liu

Earlier this week, the IAB hosted its annual leadership meeting where the concept of privacy underscored almost every conversation, even those where participants tried to spin a rosy future induced by generative AI. 

At the core of such conversations was how the lack of a U.S. federal privacy law significantly contributed to the industry’s hardship. 

Executives at the trade org pointed out how the current fragmented state of privacy legislation – currently, there are 13 states with updated privacy laws, with the IAB estimating this will double throughout 2024 – is one of the sternest logistical challenges facing the sector. 

The scale of the challenge becomes apparent when examining some of the requirements under the California Privacy Rights Act, an approach that legislators are emulating in many other U.S. states. This statute places responsibility on parties in the advertising ecosystem to ensure compliance among their supply chain partners.  

Given that major advertisers can partner with thousands of vendors in their ad tech supply chain, this scale of such requirements appears daunting. 

Hence, the IAB used its flagship ALM to unfurl its “Diligence Platform,” an initiative that aims to standardize how publishers and advertisers vet their ad tech supply chain via a partnership with SafeGuard Privacy.

The platform helps IAB members attempting to audit their ad tech supply chain to standardize their approach with a set of industry vertical business questions pertaining to compliance with the myriad U.S. state law requirements. 

In a blog post announcing the partnership, IAB general counsel and evp, Michael Hahn, stated, “Historically, privacy diligence has relied on two things. First, you obtained a representation and warranty in the contract that the business partner would comply with applicable law and then indemnity if it failed to do so. Second, you typically sent out a generic questionnaire. This approach will no longer do.” 

SafeGuard Privacy CEO Richy Glassberg told Digiday the approach would combine his outfit’s independent state law assessment and automated vendor-compliance software with the IAB’s industry vertical questionnaires. 

“So if you’re a major advertiser, you would use this platform to do an assessment on your agencies, your ad tech providers, publishers, data providers… anybody that touches digital ad ecosystem,” explained Glassberg. “What’s scary for a lot of advertisers is that they often don’t have direct relationships with them [ad tech providers], yet the law requires you to do your due diligence on them.” 

Speaking separately, Arielle Garcia, founder of ASG Solutions and former chief privacy officer at UM, welcomed the introduction of the Diligence Platform but warned those in the sector to adopt a more rigorous approach. 

She added, “Prudent advertisers and agencies should recognize that it is easy to tick a box on ‘consent’ or ‘affirming there’s no processing of SPI’ [sensitive personal information] as defined by this or that state law without providing real insight into one’s data practices, and perform supplemental due diligence as required.” 

After all, the degree of rigor recommended by the IAB can be influenced by its major shareholders, such as Big Tech, whose company valuations often rely on data-driven advertising.  

https://digiday.com/?p=533810

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/iab-inks-deal-with-safeguard-privacy-to-help-traverse-the-fragmented-regulatory-landscape/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: privacySafeguardtechnology
Previous Post

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

Next Post

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

October 1, 2025
The “stuck economy,” tariffs and Wall Street – marketplace.org

How Tariffs and Wall Street Are Strangling the Economy’s Growth

October 1, 2025
LSU Theatre’s season opener: A handkerchief discovered by a lovesick suitor adds up to hilarity – The Advocate

Love, Laughter, and a Lost Handkerchief: LSU Theatre’s Season Opener Promises Hilarious Fun

October 1, 2025
Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

October 1, 2025
Ex-NATO head on Russia: ‘We cannot change Putin’s mind’ – DW

Ex-NATO head on Russia: ‘We cannot change Putin’s mind’ – DW

October 1, 2025
PFAS in East Selah drinking water – Washington State Department of Ecology (.gov)

Alarming PFAS Contamination Discovered in East Selah Drinking Water

October 1, 2025
Science Expo – Northern Public Radio

Discover the Wonders of Science at the Exciting Expo!

October 1, 2025
Science and artificial intelligence could help personalize brain stimulation for smokers – News-Medical

How Science and AI Are Transforming Personalized Brain Stimulation to Help Smokers Quit

October 1, 2025
Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

October 1, 2025
STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

October 1, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (845)
  • Economy (866)
  • Entertainment (21,740)
  • General (17,347)
  • Health (9,910)
  • Lifestyle (879)
  • News (22,149)
  • People (868)
  • Politics (877)
  • Science (16,076)
  • Sports (21,366)
  • Technology (15,849)
  • World (849)

Recent News

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

October 1, 2025
The “stuck economy,” tariffs and Wall Street – marketplace.org

How Tariffs and Wall Street Are Strangling the Economy’s Growth

October 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version