Threads was missing a lot of features users would expect from a service similar to Twitter’s (now X’s) when it launched. Over the past few months, however, it has been been rolling out more and more new features to give users a more robust experience, including polls, an easy way to post GIFs and the ability to quote posts on the web. Still, since it doesn’t have an API, third-party developers can’t conjure features specific to their services that would make the social network a more integral part of people’s everyday lives. An example of that is local transportation agencies being able to automatically post service alerts when a train is delayed. According to Instagram chief Adam Mosseri, though, Threads is working on an API for developers — he just has concerns about how it’s going to be used.
As first reported by TechCrunch, Mosseri responded to a conversation on the platform about having a TweetDeck-like experience for Threads. In a response to a user saying that Threads has no API yet, the executive said: “We’re working on it.” He added that he’s concerned that the API’s launch could mean “a lot more publisher content and not much more creator content,” but he’s aware that it “seems like something [the company needs] to get done.”
Mosseri previously said that Threads won’t amplify news, which may have been disappointing to hear for publishers and readers looking to leave X. Instead, he said, Threads wants to “empower creators in general.” More recently, in an AMA he posted on the platform, Mosseri said that that his team’s long-term aspiration is for Threads to become “the de facto platform for public conversations online,” which means being both culturally relevant and big in terms of user size. He said he believes Threads has a chance of surpassing X, but he knows that his service has a long way to go. For now, he keeps his team focused on making people’s experience better week by week.
Mark Zuckerberg recently announced that Threads has “just under” 100 million monthly active users. Like Mosseri, he is optimistic about its future and said that there’s a “good chance” it could reach 1 billion users over the next couple of years.
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