JD to sell select high-end goods for $2.50 every month as it looks to compete on price

Chinese online retailer JD is launching a monthly promotional campaign that it claims will see branded products worth over RMB 1,000 sell for just RMB 18 ($2.48). The company announced the move on Wednesday, framing it as a way of thanking the e-commerce platform’s customer base. Held on the 18th of every month, the one-day campaign will include high-end items such as alcohol products from Moutai, TCL TVs, and perfume from Bulgari, according to JD. The campaign is JD’s latest move to lure shoppers by slashing prices, though the RMB 18 offers come with a number of conditions, including a tight time window. “The activity organizer has the right to adjust or stop the form of the project based on users’ participation,” the terms and conditions also state. [JD, in Chinese]

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