Kano is becoming one of Nigeria’s biggest startup cities

This year, Kano entered the list of top 1,000 startup cities in the world for the first time. In the past four years, the city, known as the commercial capital of northern Nigeria, has seen a spike in startup activities, owing to the success of pioneer tech entrepreneurs and a buzzing tech community.

When in 2016 a group of four young people collaborated to build one of the first tech incubation hubs in Kano, they had no idea that this singular goal to participate in the tech revolution happening in the country would become the foundation of the state’s tech ecosystem. In eight years, this hub, Startup Kano, has become one of the biggest in the northern region and the entry-point into tech for over 50,000 youth in Kano, helping early-stage entrepreneurs raise over $1 million for their tech-enabled businesses.

A tech ecosystem in Kano is vastly different from ones in other parts of the country, like Lagos or Enugu, and while the growth of the former might have inspired Kano, that didn’t make building any easier.

According to Aisha Tofa, co-founder of Startup Kano, there was no blueprint for them in the beginning as the environments were severely different. There was zero tech awareness in Kano communities, and despite its deep entrepreneurial culture, the concept of investing in technology rather than actual brick-and-mortar businesses was still largely absurd.

“People understood technology only to the extent of using social media platforms like Facebook,” she said. “Anything outside that and they didn’t trust it.”

It took years of radical tech evangelism to draw the interest of young people, and subsequently investors. Now, the state has become one of the top six tech ecosystems in the country, with the most number of startups in northern Nigeria.

According to Tofa, what is responsible for the recent push for the tech entrepreneurs in Kano is witnessing the potential of technology for their counterparts in the north.

“At first, people didn’t even try. They simply believed that their startups wouldn’t get enough funding or traction for the single reason that they were from the north and not Lagos,” she said. “But when they started to see other founders like them in the northern region who worked hard and got rewarded for it, then they woke up.”

In 2022, a mobility startup founded by Kano-born Khalil Halilu won $8,000 for the mobility and smart city category during a GITEX Pitch competition. That same year, another northern startup, Sudo Africa, raised $3.37 million in pre-seed funding. From 2021 to 2024, the number of tech startups in Kano has jumped from five to about sixty.

Funding has always been regarded as the principal obstacle to growth in the Nigerian tech space, more so in emerging ecosystems like Kano. In 2023, we wrote that only about 6% of tech founders from the entire northern region had access to venture capital funding.

Tofa has a differing opinion. She believes that for an ecosystem like Kano, there are still foundational challenges that still need to be gotten right, like education, mentorship, and creating the right market.

“There’s a huge gap between the training and impact we see in the ecosystem at the moment. A lot of us are still using the templates from other places to train Kano youth, and it’s not the right fit,” she said. “Funding is important, but the things we do before getting to where we need funding should also be focused on.”

According to another co-founder of Startup Kano, who’d like to not be mentioned, Kano is different and the ecosystem has to adapt to the cultural context of the city to be successful.

“When we pitch tech startups as something entirely separate from the regular businesses they’re used to, then it’s even more difficult to work with,” he said. “Startups are basically businesses, which is what we know here [in Kano] and how we ought to operate.”

The co-founder, who now bootstraps his own tech-enabled business, shared that funding isn’t as important to him now as finding the market for his product.

“Before thinking about raising money from investors, I’m already thinking about how to sell and make my profits directly from my customers, which is exactly how my own father did business,” he said.

A lot of things have changed in Kano in the past few years. Beyond an increased number of startups, there are also more incubation hubs, willing investors in the city, and increased interest.

“While building is still difficult, it is definitely not as difficult as it was four years ago because there are more resources to help you now,” the anonymous co-founder said. “Global organisations, the government, and even private individuals have seen what’s possible in Kano and want to be a part of it.”

Ahmed Idris, founder of Enovate Labs, a non-profit focused on driving innovation, warned that the buzz in the ecosystem shouldn’t be confused with a big change and there’s still work to be done.

“The ecosystem is largely still as small as it was years ago, but we’ve seen some unique cases of people and startups who’ve managed to do great stuff,” he said to TechCabal.