* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, September 17, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    PENN Entertainment stock rating reiterated at Market Outperform by JMP – Investing.com

    PENN Entertainment Stock Rated a Market Outperformer by Experts

    Here’s how NJ’s once-vibrant nightclub scene was born and why it died – Bergen Record

    The Rise and Fall of New Jersey’s Once-Vibrant Nightclub Scene: What Happened?

    The Emmys are back: Viewership soars to highest numbers in 4 years – yahoo.com

    The Emmys Return with a Bang: Viewership Hits a 4-Year High

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    City IT presented Best of North Carolina Technology Award – RaleighNC.gov

    City IT Honored with Best of North Carolina Technology Award

    LELO Releases 2025 Futurist Report: Intergenerational Views on Relationships, Sex, and Technology – PR Newswire

    Exploring the Future: How Different Generations View Relationships, Sex, and Technology in 2025

    Will New Big Technology Engagements Reshape Innodata’s Growth Path? – Yahoo Finance

    Could New Major Tech Partnerships Propel Innodata to Unprecedented Growth?

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    PENN Entertainment stock rating reiterated at Market Outperform by JMP – Investing.com

    PENN Entertainment Stock Rated a Market Outperformer by Experts

    Here’s how NJ’s once-vibrant nightclub scene was born and why it died – Bergen Record

    The Rise and Fall of New Jersey’s Once-Vibrant Nightclub Scene: What Happened?

    The Emmys are back: Viewership soars to highest numbers in 4 years – yahoo.com

    The Emmys Return with a Bang: Viewership Hits a 4-Year High

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    City IT presented Best of North Carolina Technology Award – RaleighNC.gov

    City IT Honored with Best of North Carolina Technology Award

    LELO Releases 2025 Futurist Report: Intergenerational Views on Relationships, Sex, and Technology – PR Newswire

    Exploring the Future: How Different Generations View Relationships, Sex, and Technology in 2025

    Will New Big Technology Engagements Reshape Innodata’s Growth Path? – Yahoo Finance

    Could New Major Tech Partnerships Propel Innodata to Unprecedented Growth?

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

January 12, 2024
in Technology
Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
Share on FacebookShare on Twitter

By Alexander Lee  •  January 11, 2024  •  4 min read  •

Ivy Liu

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future.

In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space. As of today, January 11, the automobile brand has announced its latest investment in esports, and arguably its most prominent thus far: a multi-year partnership with Riot Games’ League of Legends Championship Series. The financial terms of the deal were not made available.

As a sponsor of the LCS, Riot’s premier North American “League of Legends” league, Kia will gain access to digital banners inside the “League of Legends” gaming environment, in addition to presenting annual player awards including the LCS MVP award and Rookie of the Year award. Kia is also going to be the first-ever sponsor of the league’s multi-lane camera view, a picture-in-picture product that allows viewers to watch multiple gameplay moments simultaneously.

“The business team was picking out things that we think fans will like seeing — so, for example, the multi-lane thing was something that we initially just created as a broadcast,” said LCS Commissioner Mark Zimmerman. “Fans really liked it, and now we get to say, ‘hey, now this is a partner deal thing.”

Kia is no stranger to esports. The brand is also an official sponsor of the League of Legends European Championship, Riot’s European “League of Legends” circuit, as well as several esports teams, including LCS participants NRG and Cloud9. Kia also has a sizable hand in traditional sports, sponsoring sporting leagues and events such as the NBA and FIFA Women’s World Cup. “This is certainly managed by the same team,” said Kia America director of brand experience Brad Mays.

The Kia announcement is the latest in a series of sponsorships or sponsorship renewals signed by Riot Games in the early days of 2024. On January 10, the company announced a three-year renewal of its sponsorship deal with KitKat, as well as a new partnership with HP. At a time in which some brands are pulling away from esports, Riot’s success in drawing new sponsors is evidence that the company’s long-term vision for esports is becoming increasingly appealing to gamer-oriented brands.

“We always want partners who have an understanding of sports, and who have long-term investments in them, knowing that there’s ebbs and flows with environments and ecosystems, but that Riot is very much long-term committed to esports,” Zimmerman said.

While Riot and Kia representatives declined to share more specifics about the financial details and duration of their latest deal, past multi-year brand sponsorships of major esports leagues have reportedly gone for between $17 million and over $144 million.

“This was a natural extension for us, looking at the U.S. and building on our NBA partnership and all that we’re doing there,” Mays said. “Through our research, we realized that half of the audience that we’re going to be able to reach with esports don’t watch other sports — and so it just made sense.”

As they jockey for multi-year brand partnerships, esports companies are taking note of Kia’s long-running commitment to the NBA. The esports organization NRG, which signed a sponsorship deal with Kia last year, is expanding its relationship with the brand today by announcing a naming rights deal that will see the team’s name officially change to NRG Kia.

“They’re super loyal; they’ve been partners with the NBA for a long time, way more than a decade,” said NRG CEO Andy Miller. “And that’s what they said: that once they’re with you, they’ll be with you for a long time.”

As for Kia, the automotive brand is comfortable letting esports companies know that it will be around for years to come, a commitment it hopes to make clear by sponsoring both the LCS and two of its constituent teams. Fans of Riot Games’ esports properties can expect the brand to be a consistent presence at Riot events and on Riot broadcasts — for the next few years, anyway.

“We don’t just go in for a single year here or there. We build for multiple years, and we try to bring that to every partnership that we have,” Mays said. “So it’s been a great way for us to try to apply some of that knowledge that we have from an NBA perspective into a new category.”

https://digiday.com/?p=531250

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/kias-league-of-legends-championship-series-sponsorship-demonstrates-its-long-term-outlook-toward-esports/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Kia’sLeaguetechnology
Previous Post

Resumen CES: Famosos e influencers acuden a Las Vegas mientras el espacio para creadores sigue evolucionando

Next Post

TCL confirms their monster 115″ Mini LED TV is coming to Australia

Torch Lake faces ecological challenges from invasive Quagga Mussels – WPBN

Torch Lake Fights Back Against the Growing Threat of Invasive Quagga Mussels

September 17, 2025
New Data Science Minor Prepares Students for Data-Driven World – CSUF News

Unlock Your Potential with the Exciting New Data Science Minor Designed for a Data-Driven Future

September 17, 2025
Miami University’s Cleveland Clinic Health Sciences and Wellness facility. – Cleveland Clinic Newsroom

Explore Miami University’s Exciting New Cleveland Clinic Health Sciences and Wellness Center

September 17, 2025
This Is The Most Popular Soup In The U.S. Right Now—And It’s A Fall Classic – yahoo.com

This Fall’s Most Beloved Soup Is Taking the U.S. by Storm

September 17, 2025
City IT presented Best of North Carolina Technology Award – RaleighNC.gov

City IT Honored with Best of North Carolina Technology Award

September 17, 2025

Lillie C. Ainscough – altoonamirror.com

September 17, 2025
World Athletics Championships: Faith Kipyegon storms to historic fourth 1500m title in Tokyo – BBC

Faith Kipyegon Makes History with Stunning Fourth 1500m Title at World Athletics Championships in Tokyo

September 17, 2025
What Jamie Dimon and other bank CEOs are saying about the economy – Quartz

What Jamie Dimon and Leading Bank CEOs Are Unveiling About the Future of the Economy

September 17, 2025
PENN Entertainment stock rating reiterated at Market Outperform by JMP – Investing.com

PENN Entertainment Stock Rated a Market Outperformer by Experts

September 16, 2025
While Michigan sees improvements in childhood health, education outcomes raise concerns – Michigan Advance

Michigan Makes Strides in Childhood Health, But Education Outcomes Spark Concern

September 16, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (823)
  • Economy (842)
  • Entertainment (21,721)
  • General (17,081)
  • Health (9,887)
  • Lifestyle (857)
  • News (22,149)
  • People (847)
  • Politics (852)
  • Science (16,054)
  • Sports (21,343)
  • Technology (15,825)
  • World (826)

Recent News

Torch Lake faces ecological challenges from invasive Quagga Mussels – WPBN

Torch Lake Fights Back Against the Growing Threat of Invasive Quagga Mussels

September 17, 2025
New Data Science Minor Prepares Students for Data-Driven World – CSUF News

Unlock Your Potential with the Exciting New Data Science Minor Designed for a Data-Driven Future

September 17, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version