* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, September 15, 2025
Earth-News
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Lexicon’s David Placek on AI nomenclature and what makes a good name

December 8, 2023
in Technology
Lexicon’s David Placek on AI nomenclature and what makes a good name
Share on FacebookShare on Twitter

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. His agency, founded more than 40 years ago, has come up with numerous brands’ brand names that evolved from novel to iconic.

Lexicon’s list includes Pentium and Powerbook, but it’s also the brain behind Blackberry, Sonos, Azure and Oculus Go. Beyond tech, it’s also come up with car names including Outback and Forrester for Subaru and EVs like the Lucid. It also came up numerous other names including the Impossible Burger and Embassy Suites along with Swiffer and Febreze.

As the world grows its own AI lexicon, Digiday spoke with Placek to talk about the the emerging category, what makes a good name and current trends in AI names. (He also mentioned Lexicon is currently working with three AI startups, but staying away from anything anthropomorphic.)

“I think about as an analog of when IBM came out with the IBM 360 and all of a sudden there was all this processing power,” Placek said. “And now, this is like a multiplier of that.”

This conversation has been edited for brevity and clarity.

What kind of sounds work for AI names versus past tech categories?

We’re advising new startups is [to choose] something that has a blend of balance. We don’t want something too harsh. With GPT, there’s a lot of noise in there. It’s not the most memorable pattern either, right?…If they come to us and said, ‘We want to do something with this,’ we would’ve recommended something else.

Our names that we hope will come out in the future will be more like Lexus. There’s some hardness to it, but some softness. So hardness of technology, reliability, but approachable, usable and more fluid. And I think we will work a lot in terms of coining something new because these are new ideas. We just want to make people comfortable, we want to signal a new idea, but make them comfortable with this new idea.

Have you done any kind market research to learn what resonates with people and what doesn’t? 

We’ve done a lot of research in terms of this area of linguistics called sound symbolism. The beauty about sound symbolism is that every letter in the English alphabet evokes certain kinds of associations. And not all of them, but many of them are global in nature. I always use the sound of the letter ‘V’ as an example. Whether you’re born in Paris or Brooklyn it’s going to signal aliveness, movement, a little bit of vitality. You can even say a little bit of daring sounds. So think about a Corvette. That’s a great name for a high performance… We did research for a four-year period across nine countries to identify statistically reliable information on those individual sounds, I think we probably are the only company in the world that has that database here at Lexicon. 

It’s interesting to look at the names for various categories such as large language models, AI startups, AI products, etc. Are you noticing any trends? And is there a difference between the process of naming a product and naming a company? 

The corporate name has to be have that flexibility. It’s an umbrella and and so it has to use a number of things that were only it has to support a number of products underneath it. It might be something a little simpler, something more straightforward or depending on your product line might carry everything. It might be the most important brand in your portfolio… For the corporate thing, you want something more serious, more advanced. And then your products can be a LLAMA or something playful like that or something arbitrary like NorthPole.

What about something like Microsoft’s Copilot?

We can relate to being a pilot or a copilot. So Copilot is an assistant, right? It’s not threatening, it’s not like AI is now going to take over my Outlook and everything else around this. I think it’s a very good name it. It’s going to be well recognized across many, many languages, I think they did that right. 

Does the speed of AI and global nature of its appeal change the way companies should this about diverse languages when it comes to names?

It does. It makes the idea of being instantly global, which really does happen in the digital global economy that we live in. But I think I’m correct when I say that nothing has spread faster than AI. ChatGPT has been an example of that — I mean millions of users within months — as opposed to years. 

Right away with our AI clients, before we present names, we are analyzing 20 different languages. There’s your top 10 [most used languages], but we’re also sensitive to Indonesian, Malay, a couple of African languages because we know these things — if they are successful — will be used around the world. That helps us to not only create names, but when we are presenting them to have more objective information about why this is a good tool for you because it clears these languages. 

A lot of people have talked about the potential of generative AI to help with brainstorming and strategy. Have you used any of AI tools as part of your own process?

Yeah. We’re really working internally here. Probably half the company is involved in using all of these that we can get our hands on and trying to figure out how we can best harness this power. I rotate between ChatGPT, Claude, Bard, another thing called Perplexity. One of the thing s we’re finding is from an investigative standpoint, it is very helpful to us….The same thing when we’re investigating a category. We would have started with Google.  

It has not proven to be that helpful relative to generating names. I know we have a lot of clients using it, right? They’ll say, ‘I need a new name for a new automobile that’s an EV. It’s small, is for the urban environment.’ And then you get things like Urba Pro. So it’s not there yet. I suspect someday it will be, but hopefully for us [not yet]. We just learned how to harness it from an information discovery standpoint, which is what we’re trying to do.

https://digiday.com/?p=528320

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/lexicons-david-placek-on-ai-nomenclature-and-what-makes-a-good-name/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: DavidLexicon’stechnology
Previous Post

23andMe bucks the linear TV decline with its return to the ad channel

Next Post

Future plc CFO stepping down as company reports revenue declines and new two-year investment plan

Entire Himalayan Range Facing Ecological Crisis: Supreme Court – NDTV

Supreme Court Sounds Alarm on Imminent Ecological Crisis Endangering the Entire Himalayan Range

September 15, 2025
Artificial Intelligence at Bayer – Emerj Artificial Intelligence Research

How Bayer is Revolutionizing the Future Through Artificial Intelligence

September 15, 2025
The ancient science of nose jobs : Short Wave – NPR

The Timeless Art and Science Behind Nose Jobs: Unveiling the Secrets of Rhinoplasty

September 15, 2025
8 TV shows that accidentally taught kids more than school did – VegOut

8 TV Shows That Secretly Taught Kids More Than School

September 15, 2025
Revolutionary Hydrofoil Tech Meets Electric Boats: Vision Marine and Hydrofin Transform Pontoon Performance – Stock Titan

Revolutionary Hydrofoil Technology and Electric Boats Unite to Transform Pontoon Performance

September 15, 2025
Sports world continues to have no shortage of ridiculousness – New York Post

The Sports World Is Getting More Outrageous Than Ever

September 15, 2025
Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

September 15, 2025
The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

September 15, 2025

From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

September 15, 2025
A multibillion-dollar oil project is impacting locals’ health and livelihood in Uganda – NPR

Multibillion-Dollar Oil Project Threatens Health and Livelihoods of Ugandan Communities

September 15, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (821)
  • Economy (840)
  • Entertainment (21,718)
  • General (17,048)
  • Health (9,884)
  • Lifestyle (855)
  • News (22,149)
  • People (844)
  • Politics (849)
  • Science (16,051)
  • Sports (21,340)
  • Technology (15,822)
  • World (823)

Recent News

Entire Himalayan Range Facing Ecological Crisis: Supreme Court – NDTV

Supreme Court Sounds Alarm on Imminent Ecological Crisis Endangering the Entire Himalayan Range

September 15, 2025
Artificial Intelligence at Bayer – Emerj Artificial Intelligence Research

How Bayer is Revolutionizing the Future Through Artificial Intelligence

September 15, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version