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This photo purportedly shows the packaging of the next MacBook Pro. (Image: Weibo, via ShrimpApplePro)
Apple will unveil a series of brand-new Macs based on the Apple M3, M3 Pro and M3 Max in a few days. Shortly before the launch event, an analyst suggests that the top models will only be available in small numbers at the start of sales, while Apple is once again considering a cheaper MacBook.
Hannes Brecher (translated by Jacob Fisher), Published 10/26/2023 🇩🇪
On Tuesday, Apple released an invitation for the upcoming launch event on October 31. Under the title “Scary fast,” the event is expected to primarily feature the first Macs based on the Apple M3, including the successors to the 24-inch iMac as well as the 13-inch, 14-inch and 16-inch MacBook Pro. Analyst Ming-Chi Kuo had previously stated that the high-end MacBooks based on the Apple M3 Pro and M3 Max would not be launched until next year.
Now the analyst reports that Apple may have changed its plans in 2023 due to extremely weak Mac sales, and may announce the 14-inch and 16-inch MacBook Pro as early as October, less than ten months after the launch of the previous models. However, production capacity is said to be severely constrained at the moment, meaning that availability of the top models will remain scarce until the beginning of next year. The analyst specifically writes that only between 400,000 and 500,000 units could be produced by the end of the year.
If Mac sales remain weak despite the faster Apple M3-based models, Apple is planning two adjustments to its product strategy, according to Ming-Chi Kuo. On the one hand, the company is purportedly considering bringing a cheaper MacBook onto the market next year, of which 8 to 10 million units could be produced per year. In addition, the next-generation MacBook Pro with a brand new design and OLED display may be launched as early as 2025 instead of 2026 as suggested by some earlier rumors.
Editor of the original article: Hannes Brecher – Senior Tech Writer – 13643 articles published on Notebookcheck since 2018
Since 2009 I have written for different publications with a focus on consumer electronics. I joined the Notebookcheck news team in 2018 and have combined my many years of experience with laptops and smartphones with my lifelong passion for technology to create informative content for our readers about new developments in this sphere. In addition, my design background as an art director at an ad agency has allowed me to have deeper insights into the peculiarities of this industry.
Translator: Jacob Fisher – Translator – 295 articles published on Notebookcheck since 2022
Growing up in regional Australia, I first became acquainted with computers in my early teens after a broken leg from a football (soccer) match temporarily condemned me to a predominately indoor lifestyle. Soon afterwards I was building my own systems. Now I live in Germany, having moved here in 2014, where I study philosophy and anthropology. I am particularly fascinated by how computer technology has fundamentally and dramatically reshaped human culture, and how it continues to do so.
Hannes Brecher, 2023-10-26 (Update: 2023-10-26)
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