* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, June 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    How AI can help make cities work better for residents – MIT Technology Review

    How AI can help make cities work better for residents – MIT Technology Review

    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    How AI can help make cities work better for residents – MIT Technology Review

    How AI can help make cities work better for residents – MIT Technology Review

    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Manchester City uses Fortnite to expand its global audience

July 20, 2024
in Technology
Share on FacebookShare on Twitter

By Alexander Lee  •  July 19, 2024  •

Manchester City

Manchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first Premier League team to launch its own experience inside the metaverse platform.

Manchester City’s Fortnite Creative experience, titled “The Ladder,” goes live at 4 a.m. Eastern Time on July 20. The game features one-on-one competitions in which players face off for the right to ascend a series of virtual arenas inspired by Manchester City branding. At the moment, there is not a set duration for the experience, but City Football Group head of esports, gaming and metaverse Kris Lewis told Digiday that the experience is “not something that we want as a short-term activation.”

The map is not the product of an official partnership between Man City and Fortnite owner Epic Games, but Lewis said that Manchester City had “collaborated” with the game publisher to determine how to activate within the Fortnite ecosystem.

“We’re really trying to set a precedent with the map, and set something that does have the potential to live long-term in the ecosystem, and that really does resonate with players in the longer term,” Lewis said. “What exactly that horizon looks like will be shaped by the map and what we learn from the launch process.”

“The Ladder” is Manchester City’s most significant step into Fortnite so far, but it is not the sports team’s first flirtation with the platform. In addition to fielding its own roster of competitive Fortnite players, the team partnered with Fortnite Creative studios earlier this year to integrate its branding into popular pre-existing experiences such as “Go Goated.”

“It’s a really good way to test the waters and come to platform in an organic way, where you’re introducing yourselves to existing audiences before building your own world,” said Michael Herriger, the CEO of Fortnite Creative studio Atlas Creative, which helped put Manchester City inside “Go Goated” and other Fortnite experiences.

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

“For a lot of brands, they will favor doing brand integrations, as opposed to launching their own maps. It’s extremely difficult to have successful games on the platform, and discoverability is still an issue there,” said Naef Ba, senior director and head of Web3 and metaverse at sports marketing agency Sportfive. “I really applaud the route that they’re taking, because that sends a strong signal that they’re in there to really engage and grow a fan base.”

Discovery is not the only potential challenge that Manchester City will have to contend with as it pushes further into Fortnite. Among some fans, the team’s brand has been marred by accusations of sportswashing due to its ownership by Sheikh Mansour bin Zayed Al Nahyan, the vice president of the United Arab Emirates. In spite of the club’s historic success on the pitch in recent years, these associations threaten to make some Fortnite players take pause before entering the custom-branded experience.

But Manchester City’s sportswashing issues are unlikely to make a significant dent in the user numbers of its Fortnite experience this weekend. As demonstrated by fans’ and sponsors’ embrace of the Saudi-Arabian-owned Esports World Cup, gamers and esports fans appear to be largely unaware of or unconcerned by broader geopolitical issues.

And although Manchester City’s Fortnite experience is part of a bid to expand the team’s global presence, its particular focus is the United States audience. It’s no coincidence that the experience is launching alongside the start of the team’s first pre-season tour in the U.S. in Chapel Hill, North Carolina. After all, the bulk of Fortnite’s core user base is still based in the United States.

“At the moment, we are the most successful Premier League club, so naturally, our engagement in the U.S. is becoming stronger,” said City Football Group CMO Nuria Tarre. “And yes, we are developing a lot of specific activities to engage with fans and potential fans in the U.S. market more broadly.”

https://digiday.com/?p=550372

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/manchester-city-uses-fortnite-to-expand-its-global-audience/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: FortniteManchestertechnology
Previous Post

Crowdstrike causes the largest IT outage in history, massive questions about testing regime

Next Post

Teads’ M&A rumors are firming up with a deal to merge with Outbrain

Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

Top Technology Stocks to Watch Today – June 22nd

June 23, 2025
Steelers Prediction Sees TJ Watt Trade to Buccaneers in Blockbuster – Yahoo Sports

Steelers Prediction Sees TJ Watt Trade to Buccaneers in Blockbuster – Yahoo Sports

June 23, 2025
Senior Thesis Spotlight: Considering facets of human psychology from a data science point of view – Princeton University

Exploring Human Psychology Through the Lens of Data Science: A Senior Thesis Spotlight

June 23, 2025
Medieval gold ring found in castle in Slovakia has rare purple sapphire imported from Sri Lanka – Live Science

Stunning Rare Purple Sapphire Unearthed in Medieval Gold Ring at Slovakian Castle

June 23, 2025
Wisconsin man’s fraud scheme funded lavish lifestyle and over 300 snowmobiles, federal charges say – WPR

Wisconsin man’s fraud scheme funded lavish lifestyle and over 300 snowmobiles, federal charges say – WPR

June 23, 2025
2025 College World Series: Scores, bracket, complete results as LSU wins eighth national title in baseball – CBS Sports

LSU Secures Epic Eighth National Baseball Championship in 2025 College World Series Thriller

June 23, 2025
Top economist who previously sounded the alarm on tariffs sees a possible scenario where Trump ‘outsmarted all of us’ – Fortune

Top Economist Raises Alarming Question: Did Trump Outsmart Everyone on Tariffs?

June 23, 2025
Universal Health Services, Inc.’s (NYSE:UHS) Intrinsic Value Is Potentially 34% Above Its Share Price – Yahoo Finance

Universal Health Services’ True Value Could Be 34% Higher Than Its Current Share Price

June 22, 2025
Millennials taking control in Prince George’s County politics – WTOP

Millennials taking control in Prince George’s County politics – WTOP

June 22, 2025
Technology Convergence Report 2025 – The World Economic Forum

Technology Convergence Report 2025 – The World Economic Forum

June 22, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (697)
  • Economy (712)
  • Entertainment (21,611)
  • General (15,520)
  • Health (9,753)
  • Lifestyle (717)
  • News (22,149)
  • People (715)
  • Politics (719)
  • Science (15,931)
  • Sports (21,209)
  • Technology (15,698)
  • World (692)

Recent News

Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

Top Technology Stocks to Watch Today – June 22nd

June 23, 2025
Steelers Prediction Sees TJ Watt Trade to Buccaneers in Blockbuster – Yahoo Sports

Steelers Prediction Sees TJ Watt Trade to Buccaneers in Blockbuster – Yahoo Sports

June 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version