* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

MarketForce shuts down RejaReja, its B2B ecommerce business, switches focus to social commerce

April 18, 2024
in Technology
MarketForce shuts down RejaReja, its B2B ecommerce business, switches focus to social commerce
Share on FacebookShare on Twitter

MarketForce, the Y Combinator-backed Kenyan startup founded in 2018, will shut down RejaReja, a B2B e-commerce platform that was a huge part of its business. The company’s co-founder, Tesh Mbaabu, shared the development in a blogpost on Wednesday afternoon. 

The startup founder also shared the company’s new move: Chpter, a social commerce startup that provides an AI-powered conversational platform that automates conversations on WhatsApp and Instagram for business owners. 

Mbaabu cited the razor-thin margins of B2B e-commerce businesses and profitability struggles on a unit level as contributing factors in the decision to close the business vertical. 

On a phone call with TechCabal, Mbaabu said RejaReja’s “business model was challenging and capital-intensive.”

“Unfortunately, that is our closing chapter. After immense efforts to make our business model sustainable, including downsizing the business to extend the runway for as long as possible, we have concluded that it is no longer feasible to keep RejaReja operational.

“The segment is also highly price elastic, which means the price wars are consistent. That’s always a race to the bottom.”

While MarketForce began as a sales automation software, it pivoted to B2B e-commerce with RejaReja, a service that allowed neighbourhood merchants and small-time retailers to stock up their shops with goods from FMCGs like Unilever and Nestle. 

The service also allowed customers to access digital financing; MarketForce partnered with Pezesha, a business credit provider, for this service. Many players in the B2B e-commerce space typically offer loans and apps that help customers manage their inventory.

There was considerable excitement from investors around B2B e-commerce at first. That sentiment and considerable traction in its early days helped MarketForce. 

“Based on early traction for RejaReja, the company raised $2 million and was accepted into Y Combinator in the summer of 2020.”

More milestones were to follow, including supporting over 1 million merchants and raising $40 million in 2022 at a valuation of $100 million. 

Today, the segment’s initial excitement has waned, and the investors who happily signed millions of dollars in cheques have slowed down. In December 2023, Wasoko and MaxAB, two heavily funded B2B e-commerce players, merged in the hopes of creating a category king. The Nigerian startup Alerzo has cut employees thrice in as many years as it hopes for profitability. 

MarketForce also faced difficulty meeting its financial obligations to its credit partner, Pezesha. However, the two companies have since resolved the matter internally, avoiding a liquidation suit filed by Pezesha.

Get the best African tech newsletters in your inbox

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : TechCabal – https://techcabal.com/2024/04/17/marketforce-shuts-down-rejareja/

Tags: Marketforceshutstechnology
Previous Post

Exclusive: Kenya’s Equity Bank hit by $2.1 million debit card fraud, 19 suspects arrested

Next Post

How to apply for ISBN in Nigeria 2024

Cancun’s Sports Bar & Grill opens second location in North Tallahassee – Tallahassee Democrat

Cancun’s Sports Bar & Grill Expands with Exciting New Location in North Tallahassee

October 8, 2025
Welcome Home: World Aquatics Breaks Ground on Future Headquarters in Budapest – World Aquatics

Welcome Home: World Aquatics Launches Exciting New Headquarters in Budapest

October 8, 2025
New Zealand Surprises With Larger Rate Cut as Economic Concerns Mount – Bloomberg.com

New Zealand Surprises Markets with Larger-Than-Expected Rate Cut Amid Rising Economic Concerns

October 8, 2025
Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

Offset Poised to Finalize Divorce from Cardi B for a Major Reason

October 8, 2025
Health Rounds: Genetics play a role in higher depression risk for women – Reuters

How Genetics Shape Depression Risk in Women: What Everyone Should Understand

October 8, 2025
October 7, 2025 – Federal government shutdown – CNN

October 7, 2025 – Federal government shutdown – CNN

October 8, 2025
Blackwater photos suggest new symbiosis between fish and anemones – EurekAlert!

Breathtaking Blackwater Photos Unveil an Unexpected Alliance Between Fish and Anemones

October 8, 2025
WATCH LIVE: The winner of the Nobel Prize in chemistry is… – PBS

Breaking News: Unveiling the Latest Nobel Prize Winner in Chemistry!

October 8, 2025
Soar through a 1,000-mile-long maze on Mars in this mesmerizing new satellite video – Live Science

Discover a Breathtaking 1,000-Mile-Long Maze on Mars in This Mesmerizing New Satellite Video

October 8, 2025
Video: Dog Sighs in Different Situations Like ‘He Works 9-5′ – Yahoo

Watch This Dog’s Hilarious Sighs That Perfectly Capture Everyday Life Moments

October 8, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (857)
  • Economy (878)
  • Entertainment (21,751)
  • General (17,480)
  • Health (9,920)
  • Lifestyle (890)
  • News (22,149)
  • People (879)
  • Politics (889)
  • Science (16,088)
  • Sports (21,379)
  • Technology (15,858)
  • World (861)

Recent News

Cancun’s Sports Bar & Grill opens second location in North Tallahassee – Tallahassee Democrat

Cancun’s Sports Bar & Grill Expands with Exciting New Location in North Tallahassee

October 8, 2025
Welcome Home: World Aquatics Breaks Ground on Future Headquarters in Budapest – World Aquatics

Welcome Home: World Aquatics Launches Exciting New Headquarters in Budapest

October 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version