* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, July 4, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown

August 8, 2023
in Technology
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
Share on FacebookShare on Twitter

At least one influencer believes so. Josh Ostrovsky aka The Fat Jewish recently told CNN that, “Eventually there will be too many influencers, the market will be too saturated and the value of influencer posts will continue to plummet. It’s a very standard value proposition. The more people join, the more options there are for the brands — the less each influencer is worth.” Of course, Ostrovsky said this in an interview hawking his wine brand and touting the need for a venture outside of traditional influencer marketing. 

The oversaturation concern makes sense but concerns are overblown, according to marketers, agency execs and influencer marketing experts, who say they aren’t seeing a tipping point anytime soon. 

While more and more influencers are cropping up, there’s also more ad dollars and more kinds of ad dollars being poured into influencer marketing as it matures, according to agency execs, who add that compared to linear TV ad dollars influencer marketing makes up a tiny portion of the overall pie. (Influencer marketing is estimated to grow to $21 billion this year, per Influencer Marketing Hub data; linear TV meanwhile will nab $61.3 billion this year, per Insider Intelligence.) 

Influencers are now not only making flat fees for brand posts but also working with brands on content production as well as generating revenue from more affiliate marketing operations, explained Vickie Segar, founder of influencer marketing shop Village Marketing. “[Marketers] want more out of creators,” said Segar. “There’s all of these people who are brilliant at producing content. People prefer content that looks more like what they’re used to seeing on social media, and they prefer that content to be seen everywhere, on the website, on emails, etc. and so content creators are also serving as an extension of an ad agency.” 

Brendan Gahan, chief social officer and partner at Mekanism, echoed that sentiment. “There’s saturation but there’s also more money going into influencer marketing,” said Gahan. “There’s more types of dollars. Dollars for one-off brand deals, long-term partnership, work with creators for content where [the influencer doesn’t] even need to be big, [the brand] just likes their style and aesthetic.” 

That’s not to say that more influencers and more ad dollars flowing into influencer marketing isn’t without its problems but that the concerns of oversaturation are likely speculation – for the time being. 

Other issues like, for example, brands’ push for hyper-specificity given the sheer number of influencers has made it difficult for some influencer agencies to fill requests. “I’m seeing a huge push for hyper-local influencer marketing,” explained Danielle Wiley, founder of Sway Group, adding that despite the seemingly endless number of influencers the specificity of some requests can be difficult to fulfill. “I sometimes need someone who lives within 20 minutes of a certain store in a rural area.” 

More influencers may mean more to choose from but it doesn’t always lead to more wins, explained Noah Mallin, chief strategy officer at IMGN Media. “Really good influencers aren’t just influencers – they’re truly creators,” said Mallin. “Even if you have a million influencers added to the system a day that doesn’t mean that’s a million good influencers. All it does is allow you to see just how good the good ones really are [at what they do.]”

3 Questions with Jennifer Erb, managing partner and CMO at Tripleclix, a video game partnership and lifestyle marketing agency

Where does gender equality fit into gaming marketing?

It’s been a pretty good split [between] male and female for a good amount of time now. But recently, with all of the trends that are going on in mainstream culture, I’m proud to say that the gaming industry has taken a pretty big stance on focusing on inclusivity, both gender and race inclusivity, in terms of the marketing campaigns that we’re doing, brand promotions or any of those things that are really speaking to all gamers. [We’re] focusing on all of the different subsets within the industry. 

Inclusivity has been an industry buzzword for a while now. What does inclusivity look like in the future of gaming?

It means more for all to be honest. Brands, whether they’re on the consumer brand side or on the gaming side, really focus on speaking to all of their consumers, not just targeting a small subset of straight white males. As they start to speak to all of their consumers, it’s going to keep growing. We’re going to see a lot more gaming taking over that branding space, pulling a little bit away from film and music, and be that epicenter for entertainment for brands going forward. 

How do advancements in technology impact gaming marketing?

We have a little bit of a different view or take on it. People from the outside looking in see all these fun, new things like the metaverse, AI and things like that. But gaming is a metaverse. It’s been around for years. It’s not really something that’s affecting our community, per se. It’s helping to get more people speaking about gaming and our industry in a widespread version. Same with augmented reality. Those trends don’t really flux our industry that much because we’re already been doing it for so long. — Kimeko McCoy

By the numbers

Generative artificial intelligence is the industry’s latest shiny object as advertisers look to the latest AI-powered tech to write social copy, make creative assets and more quickly process data. There’s still an air of uncertainty amongst advertisers, but 70% of marketer leaders say there’s a positive return on investment and more employee productivity after implementing AI tools. At least that’s the case made in a new report from software company HubSpot. Find more details from the report below:

35% of marketers say they use AI and automation in the role, and it goes up to 54% for bloggers and SEO specialists.

22% of marketers are using generative AI to get ideas and inspiration, 48% to conduct research and 32% to learn how to do things.

45% of marketers use AI to analyze and report on data. — Kimeko McCoy

Quote of the week

“There are very, very few clients out there that are wanting to lead the pack. They’re all sort of going, ‘This is super interesting. Let me see what it does.’”

— said Mark Singer, chief marketing officer at Deloitte Digital, when asked about clients trepidation around AI given its black box problem.

What we’ve covered

Why Lysol is changing how it places products on TikTok

WTF is sequential liability

Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet

https://digiday.com/?p=513631

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/marketing-briefing-why-concerns-of-influencer-marketing-oversaturation-are-overblown/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: BriefingMarketingtechnology
Previous Post

Nope, you don’t need 64GB of RAM in your PC. I tried it so you don’t have to.

Next Post

Privacy expert Raashee Gupta Erry educated the FTC on advertising

Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

July 4, 2025
Penn State Ranks Inside Top Five in EA Sports College Football 26, QB Drew Allar Makes Rating Jump – Yahoo Sports

Penn State Ranks Inside Top Five in EA Sports College Football 26, QB Drew Allar Makes Rating Jump – Yahoo Sports

July 4, 2025
Church adds Mass ‘for care of creation’ to missal, pope to celebrate – usccb

Pope Introduces New Mass Dedicated to Caring for Creation

July 4, 2025
How UMich computer science students are navigating a shifting job market – The Michigan Daily

How UMich computer science students are navigating a shifting job market – The Michigan Daily

July 4, 2025
Genoa Central Junior High Student Places in the 2025 Soybean Science Challenge – TXK Today

Genoa Central Junior High Student Excels in 2025 Soybean Science Challenge

July 4, 2025
Maison & Objet, the Paris-based home and lifestyle trade show, announces leadership change – FashionNetwork India

Maison & Objet Reveals Dynamic New Leadership to Transform the Future of Home and Lifestyle

July 4, 2025
World’s biggest climate fund ramps up investment plans – Reuters

World’s Largest Climate Fund Accelerates Ambitious Investment Plans

July 4, 2025
US economy ‘on wobbly footing’: Why Wall Street strategists are cautious about stock market’s recent records – Yahoo Finance

US Economy on Shaky Ground: Why Wall Street Strategists Are Cautious Despite Stock Market Records

July 4, 2025
MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

July 4, 2025
Supreme Court declines to hear case challenging parental consent for abortion – CNN

Supreme Court declines to hear case challenging parental consent for abortion – CNN

July 4, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (704)
  • Economy (730)
  • Entertainment (21,618)
  • General (15,702)
  • Health (9,768)
  • Lifestyle (734)
  • News (22,149)
  • People (730)
  • Politics (737)
  • Science (15,947)
  • Sports (21,228)
  • Technology (15,714)
  • World (710)

Recent News

Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

July 4, 2025
Penn State Ranks Inside Top Five in EA Sports College Football 26, QB Drew Allar Makes Rating Jump – Yahoo Sports

Penn State Ranks Inside Top Five in EA Sports College Football 26, QB Drew Allar Makes Rating Jump – Yahoo Sports

July 4, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version