Threads is going to make an effort to moderate more of the user-generated content on the platform. Head of Instagram, Adam Mosseri, posted that it is working on creating a fact-checking program. Mosseri didn’t lay out what such a program would entail, only saying that Threads is going to “match fact-check ratings from Facebook or Instagram to Threads.” Currently, fact-checkers can’t rate content on Threads, so instead when something gets flagged as being false on Instagram or Facebook, a fact-checker’s ratings will also roll over onto the app. “Our goal is for fact-checking partners to have the ability to review and rate misinformation on the app,” Mosseri wrote.
The program is expected to be available early next year. Meta said third-party fact-checking partners will flag and review the content that circulates on Threads. The app’s users will be given the choice to increase, lower or maintain the default level of “demotions on fact-checked content” in personal feeds. Meta says if a user decides to see less sensitive content on Instagram, those settings will roll over into their Threads view.
Social media companies, like Threads, have to consider expanding guardrails to prevent misinformation from proliferating on their platforms, especially ahead of the coming presidential elections. A fact-checking system on the Threads app isn’t a huge shock considering recent moves by the company. When the company introduced a search tool, it blocked certain words “previously linked” to misinformation on Meta’s platform.
However, offering users a fact-checking feature does not necessarily mean Threads will become the new front page for digital news. Mosseri told TechCrunch that the platform, as of now, does not plan on “amplifying the news” on its platform.
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